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Endemol Shine Group, London & Partners, Pointvoucher Partner for London Tourist Game

MrBeanEndemol Shine Group, London & Partners, Pointvoucher partnered to design and market a mobile game to attract visitors to the city.

Play London with Mr Bean is an interactive mobile Match-3 game with geo-location features, starring an animated Mr Bean character visiting scores of tourist attractions in central and outer London. Launching later this year on iOS and Android the game will engage with visitors to the city and help them discover London’s hidden tourist gems, the city’s cultural sights, and gourmet food destinations.

Players will be able to pick up vouchers, which they can cash in for discounts when they are in London, and find bonus offers on locations around the city, including free Wi-Fi, hotel room rates, and discounts at famous visitor attractions.

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