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Ella Fitzgerald Charitable Foundation Appoints Evolution as Exclusive Global Licensing and Brand Management Agency

Ella Fitzgerald_EvolutionThe Ella Fitzgerald Charitable Foundation appointed Evolution as its global licensing and brand management agency.

Ella Fitzgerald created and funded the Ella Fitzgerald Charitable Foundation to foster a love of reading and music in others, as well as provide assistance to the at-risk and disadvantaged members of our communities. The 100th anniversary of Fitzgerald’s birthday—April 25—is being celebrated this year with multiple initiatives around the world.

Initiatives in the works for the foundation include a concert tour, a Broadway musical based on Fitzgerald’s life, and a bio-pic feature film or limited series for broadcast or SVOD (streaming video on demand). Early stage concepts are also underway for branded dining destinations and jazz clubs.

In the consumer products arena, Evolution will pursue licensed categories such as collectibles, jewelry and accessories, alcohol, and publishing, which will include books about Fitzgerald’s love of jazz, her favorite recipes, a celebration of her life in pictures, and high-end art featuring classic album covers.

Events will include exhibits, new music releases, and independent tributes and concerts. In Washington, D.C., a year-long exhibit at the Smithsonian’s National Museum of American History titled, “First Lady of Song: Ella Fitzgerald at 100,” features awards, letters, sheet music, and costumes from Fitzgerald’s archives, as well as videos of her performances.

The GRAMMY Museum in Los Angeles also opened a new exhibit titled, “Ella at 100: Celebrating the Artistry of Ella Fitzgerald.” Additionally, Fitzgerald’s song book recordings are featured at the Great American Songbook Foundation’s recently opened exhibit, “Ella Sings The Songbook,” located in Carmel, Ind.

Verve and UMe will feature a slate of releases throughout the year and into next year, including the release of 100 Songs For A Centennial and Ella Fitzgerald Sings The George and Ira Gershwin Song Books. Later this year all of Fitzergald and Louis Armstrong’s duets will be released with Cheek To Cheek: The Complete Ella & Louis Duets.

In February, the Ella Fitzgerald Song Books were released in a variety of high-resolution formats. Additionally, some of Fitzgerald’s earliest recordings for Decca were made available digitally for the first time this year.

 

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