Apr 12, 2013
Ekocycle, a brand initiative developed by global music artist and producer will.i.am and The Coca-Cola Company, is introducing new apparel and lifestyle products. The expansion of the Ekocycle product line coincides with NBA Green Week presented by Sprint. This effort is focused on reducing the league’s ecological impact and helping educate basketball fans worldwide about the importance of environmental protection.
A full line of apparel and lifestyle items promoting environmental responsibility are among the latest offerings from Ekocycle, including adidas with a limited-edition T-shirt featuring a custom Ekocycle Glyph pattern along with the adidas stripe logo and the official NBA logo. Levi’s has a limited-edition Levi’s 501 Waste<Less jean made with an average of eight recycled assorted plastic bottles per pair of jeans. Through Ekocycle, Beats by Dr. Dre’s Ekocycle Studio headphone delivers exceptional sound and a full 31 percent of the product is made using materials that would have otherwise been wasted, including three assorted recycled PET plastic bottles. The headphones also offer an online digital user manual rather than including paper materials in the packaging. New Era, RVCA, and MCM will also have Ekocycle products.