Mar 1, 2010
Dr Pepper/PepsiCo Deal Won’t Affect Branding
PepsiCo Inc. has agreed to pay Dr Pepper Snapple Group $900 million to take over some of DPSG’s bottling operations, but it won’t affect the marketing of either brand.
According to the AP, “the agreement allows PepsiCo to distribute Dr Pepper, Crush and Schweppes in parts of the U.S. where PepsiCo bottlers used to distribute them” but “Under the FTC’s condition, PepsiCo must [...] set up a ‘firewall’ to make sure PepsiCo employees will not see commercially sensitive information about Dr Pepper such as marketing and branding plans.”
Dr Pepper completes PepsiCo licensing deal [AP]
