Apr 5, 2010
Disney Launches Pook-A-Looz Line
Pook-A-Looz is the new line of plush, apparel, and accessories from Disney Consumer Products (DCP). Inspired by the urban vinyl toy culture, Pook-A-Looz were designed to capture the personalities of iconic Disney characters in an edgy, offbeat way. The new line of plush features more than 30 characters, from Buzz Lightyear and Cheshire Cat to Muppets and Jack Skellington. Pook-A-Looz are available now at Toys “R” Us, Disney Store, DisneyStore.com, Disneyland Resort, and Walt Disney World stores.
The new line is the brainchild of DCP’s in-house creative design team.
“We focused on capturing one key element, gesture, or trait of each character during the design process. We wanted the look to be very unique, quirky, and cool,” said Jose Zamora, lead designer. “When you think of the Queen of Hearts, you think of her mouth, so we brought that out in the design. With the Cheshire Cat, you think of the teeth. So we focused on that famous grin.”
Fans will be welcomed into the world of Pook-A-Looz through a series of “Pook-a-Sode” videos on the Disney Living YouTube channel, beginning this week. The Disney Living Facebook fan page and Twitter feed will also offer additional content and forums for fans to win prizes, share content, and connect.
Pook-a-Looz are manufactured and distributed by select licensees.
Check out the first Pook-a-Sode here:
