Jun 10, 2011
Discovery Kids Property Expands Licensing Program With New Home Textile Licensees
Discovery Communications, Inc., the world’s number one nonfiction media company, formed new licensing deals with home textiles leader, Franco and Cosrich Group, Inc., the leader in licensed health and beauty products. The new lines will be part of Discovery Kids branded products, the No. 1 real-world entertainment brand for kids.
Through the long-term agreements, Franco has signed on to produce a comprehensive line of bedroom and bath accessories while Cosrich will create an array of children’s bath activity sets. The deal was brokered on behalf of Discovery Communications by Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand.
The collection created by Franco will feature rugs, draperies, blankets, bath and beach towels, throw blankets, and vinyl place mats. The bath activity products from Cosrich will include soap, body wash, bubble bath, shampoo, bath crayons, sponges, stone paper sheets, fizzing bath rocks, and foam pieces for kids, using eco-friendly materials and packaging. Product will be available at mid-tier and mass retailers throughout the United States and Canada beginning holiday 2011.
