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Discovery Consumer Products, Academy Sports + Outdoors Debut New Outdoor Line

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.

The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges.

The retail debut also coincides with the launch of the new Discovery Adventures website and social media platforms. The website is an online features short form content, quizzes, interactive content, exclusive products, and more.

The Discovery Adventures portfolio of licensees includes Craghoppers, Sakar, Summit, and Ninja. All products featured in the line are intended for adventure-seekers who spend the majority of their time outdoors.

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