Jun 14, 2011
Discovery Communications Teams with NKOK for New Toy Line
Discovery Communications, Inc., announced today a licensing agreement with NKOK, Inc., for the Discovery Kids brand. Through the agreement, NKOK will develop a collection of branded radio-controlled and interactive products inspired by Discovery Kids, a real-world entertainment property for kids. The collection is designed to encourage kids to learn about and interact with the world around them.
NKOK, which has created popular products for pop culture brand icons such as Halo, Hello Kitty, Smurfs, Shrek, and Sonic, will create a line of Discovery Kids branded radio-controlled stunt vehicles and the Shooting Robo Warrior Robot.
In addition to the radio-controlled products, NKOK will also release a line of Discovery Kids-branded non-RC products including a Trace-n-Draw Projector, Space Coaster Construction Rollercoaster, Sewing Machine, and Space Ship Laser Tag. Product will be available at toy, mid-tier, and mass retailers throughout the United States and Canada beginning this fall.
“We are inspired by the potential this license has for our current 2011 items and the new 2012 development, which will be shared during the Fall Toy Preview Show in Dallas, October 4-6,” says Jason Rey, director of licensing and development for NKOK, Inc.
The deal was brokered on behalf of Discovery Communications by Big Tent Entertainment, the North American licensing agent for the Discovery Kids brand.
