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Discovery Communications Partners with Greenberry Eco-Industries

animal-planet-logoDiscovery Communications is partnering with Greenberry Eco-Industries for a line of Animal Planet environmentally friendly pet waste products.

Greenberry Eco-Industries will develop products including pet waste bags and dispensers, waste scoopers, wipes, training pads, cat litter, litter-liner bags, litter mats and litter boxes, and pet stain and odor cleaning products. All products will also be sustainable or created from recycled materials and ingredients, and include biodegradable materials wherever possible.

The line will hit retail shelves and e-commerce sites in spring. A portion of proceeds from the Animal Planet products will benefit the principal partners of R.O.A.R. (Reach Out. Act. Respond), which is Animal Planet’s national campaign that works with leading animal organizations to take action and serve as a voice for animals. This deal was brokered on behalf of Animal Planet by its licensing agent, the Joester Loria Group.

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