Jun 14, 2011
Discovery Communications Expands Discovery Fit & Health Brand
Discovery Communications announced it will launch branded Discovery Fit & Health consumer products, delivering practical, proactive health and fitness lifestyle solutions for health conscious consumers. The Discovery Fit & Health brand will be represented by Discovery Communications’ North American licensing agent, The Joester Loria Group.
The first partner to launch a Discovery Fit & Health consumer product line is Inovatex, LLC, which will debut a collection of branded bedding products including sheets, comforters, blankets, duvets, pillows, mattress pads and toppers, pillow protectors, and mattress covers. Set to debut fall 2012, the products are designed to offer health related solutions by utilizing the latest new technology, innovative fabric, fiber fill, and construction. Retail distribution will target department stores, mid-tier, and specialty chains in the U.S. and Canada.
In addition to sleep management, strategic partnerships will be developed with leading retailers and manufacturers across multiple categories, including fitness products, relaxation and massage therapy, diagnostic and consumer electronics, personal care, eyewear, first aid, and publishing.
