Jan 26, 2011
DiMaggio Enters World of Licensing
His ex wife Marilyn Monroe recently did it, and now its legendary MVP Joe DiMaggio’s turn to grace several licensed consumer products.
DiMaggio, LLC—the sole licensing company and owner of DiMaggio’s name and image since the player’s death in 1999—has partnered with MODA Licensing, Inc. and Dominant Players, Inc. The newly created group, Joe DiMaggio, LLC, will promote and license the Joe DiMaggio brand. DiMaggio licensing will be developed by MODA, while Brand identity, integrated marketing and communications will be created and executed by Dominant Players. This partnership coincides with the 70th anniversary of DiMaggio’s famous 56-game hitting streak.
Morris Engelberg, DiMaggio’s longtime friend and attorney, will act as counsel for the new venture.
