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Diageo and the NBA Announce Multi-year Marketing Partnership

Diageo, a premium drink company, and the National Basketball Association (NBA) have teamed up to make DownloadedFileDiageo the exclusive spirits partner of the league. Diageo’s brands, including Ciroc and Crown Royal, will be integrated into the NBA’s and the NBA Development League’s marketing initiatives. Diageo’s Baileys brand will also serve as a Gold level partner of the Women’s National Basketball Association (WNBA) Inspiring Women Luncheon with other activities to take place under the Baileys Brand.

As part of the partnership, Crown Royal will further its “Reign On” campaign, which provides fans access to players through unique video content on digital and broadcast channels. A video series, On Point, featuring Terrence J, will also debut on TNT. Fans can also watch the season’s most exciting moments on the new weekly digital series, Reigning Moments of the Week Presented by Crown Royal, to air on NBA Game Time and on NBA TV and NBA.com.

Additionally, Ciroc will have a strong presence at NBA All-Star 2014, hosting a Ciroc-branded lounge and serving as the presenting partner of Club éne-bé-a, an official party featuring live musical performances by Latin artists.

Diegeo, Crown Royal, and Ciroc will have a significant presence during the NBA national game telecasts on ABC, ESPN, and TNT, as well as NBA TV and NBA.com. Diageo will also release NBA-themed TV advertising, packaging, and point-of-sale materials at retail.

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