Feb 21, 2017
DHX Brands Built Games, a video game developer and publisher, as part of nine new Teletubbies consumer products deals brokered via CPLG North America.
This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for kids that will help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow kid’s vocabulary.
In addition, DHX Brands appointed eight new licensees in the U.S., including Bladez Toyz for ancillary toys; Fiesta Toys for arcade and amusement; HW2 for eyewear; John GmbH for outdoor toys; High Point for children’s hosiery; Milestone for live events; Edgewell Personal Care Brands for infant accessories; and Silvertop Associates for costumes.
The new licensees come on the back of a previously announced agreement for exclusive broadcast in the U.S. and on-demand rights for 30 brand-new half-hour episodes of Teletubbies, which will begin airing on Nick Jr. preschool channel and streaming on the Nick Jr. app in 2017.
They join a North American consumer products roster that includes Sony Pictures Home Entertainment for global DVD and digital; Spin Master as North American Master toy distributor; Simon & Schuster for publishing in North America; Accessory Innovations for bags, backpacks, and hats; SG Company for footwear; Franco Manufacturing for children’s bedding; Betesh for toddler bedding; VTech for electronic learning toys; Cube Interactive for apps; Hybrid for apparel; Amscan for paper and party goods; Playtex for sippy cups, bottles, infant mealtimes, and pacifiers; and Global Brands Group/AME for sleepwear; Rasta Imposta for costumes and novelty hats; and TabTale, the second Teletubbies app partner.
Globally, the Teletubbies licensing program is growing rapidly, with more than 85 partners already on board.