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Daniel Tiger’s Neighborhood Toy Range to Launch at Toys “R” Us This Fall

PBS Kids Daniel Tiger’s Neighborhood is coming to Toys “R” Us this fall. As part of its new agreement with brand owner The Fred Rogers Company and licensing agency Out of the Blue Enterprises, Toys “R” Us will unveil a selection of plush, playsets, and collectible figures featuring characters Daniel Tiger, Katerina Kittycat, Miss Elaina, Prince Wednesday, and O the Owl. JAKKS Pacific is the North American Master Toy Licensee for the property. The debut toy collection will be available exclusively at Toys “R” Us stores nationwide and at Toysrus.com beginning in September.

The new toy line for children ages 2-4 includes Daniel Tiger and Katerina Kittycat plush. Additional new offerings include a 7-inch mini plush assortment featuring Daniel Tiger and his friends, 2-pack sets of 2.75-inch collectible figures of the key characters, collectible figures gift pack featuring all five featured characters, neighborhood trolley with a Daniel Tiger figure, an all-in-one playset with Daniel Tiger and Prince Wednesday figures, Daniel’s Imagination Bungalow play set with a Daniel Tiger Figure, and a 3-in-1 Imagination Treehouse play set with Daniel Tiger, Katerina Kittycat, and O the Owl figures.

Other Daniel Tiger’s Neighborhood merchandise includes games and puzzles from University Games, books from Simon & Schuster Children’s Publishing imprint Simon Spotlight, and personalized t-shirts available on Toysrus.com and Toys “R” Us Times Square through partner Ty’s Toy Box.

Inspired by Mister Rogers’ Neighborhood, Daniel Tiger’s Neighborhood stars 4-year-old Daniel Tiger, son of the original program’s Daniel Striped Tiger, who invites pre-schoolers into the colorful Neighborhood of Make-Believe. As they follow and share Daniel’s everyday adventures, viewers learn strategies and skills. The theme of each episode is reinforced by musical strategies.

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Category: Brand Licensing, Entertainment, Kids Properties, Plush, Publishing, Retail, Television, Toys

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