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Daniel Tiger’s Neighborhood Product Line Expands, Enters New Retailers

March31.DanielTigerThe Daniel Tiger’s Neighborhood product line will include more products and enter major retail chains after its successful 2013 holiday season at Toys “R” Us stores nationwide and online at Toysrus.com. Jakks Pacific will expand the brand’s range of toys to categories such as books and costumes to major retailers. 

Kmart and Target will introduce a selection of licensed merchandise and Amazon will sell a range of goods. Barnes & Noble will launch a full line of books from Simon & Schuster Children’s Publishing under Simon Spotlight. Five book titles in different formats hit the shelves in January. Additional books will be released this summer and fall by popular demand. The books are based on episodes from the show. 

Disguise, an expanded range of toys from Jakks Pacific, will introduce costumes for the brand. University Games will offer puzzles and games such as the Colorform Deluxe Playset. In addition, Daniel Tiger Neighborhood products will be introduced to Canadian retailers for the first time.

More categories and licensees will be announced soon. The award-winning show airs daily on PBS Kids and has been a top-10 rated show since its launch in 2012. 

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Category: Brand Licensing, Character Licensing, Kids Properties, Television

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