Mar 9, 2017
CPLG and Tycoon partnered to create a global strategic alliance designed to leverage their respective strengths in their regional markets, and maximize key brand opportunities across both agencies.
The alliance provides a licensing solution for brand owners and retailers looking to work with the best in class in licensing, covering all aspects of content, brand development, retail management, sourcing, branded promotions, and live events across a combined network of Europe, the Middle East, and Africa (EMEA), North America, and Latin America.
CPLG has been in the licensing business for over 40 years, and has expanded from its core European base into North America, Nordics, Central and Eastern Europe (CEE), Greece, Turkey, and the Middle East and North Africa (MENA). Tycoon has been a pioneer of licensing in Mexico for more 25 years and more than 15 years in Latin America.