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CPLG to Represent Yale University Across Europe

Yale_CPLGCPLG was appointed by Yale University to represent the university’s brand across Europe and Russia. Founded in 1701, Yale is an American Ivy league university based in New Haven, Connecticut.

CPLG will develop a licensing program that targets adults, teens, and kids across apparel, accessories, bags, and stationery. Products will feature the Yale branding, including its logos and the university’s mascot, Handsome Dan the bulldog. Universal Music Spain signed as the first licensee and will offer a range of men’s apparel in Zara stores worldwide this month.

 

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