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CPLG Italy to Represent Doraemon

PrintThe Japanese anime TV series Doraemon will extend its story into Europe. Global licensing company CPLG, on behalf of VIZ Media Europe, will develop a licensing program for the series in Italy.

Since its launch in 1969, Doraemon has been one of Japan’s most popular multimedia franchises. In Italy, the TV series first aired on Mediaset 10 years ago before moving to kid’s broadcaster Italy Boing where it is one of the top rated shows on the channel.

Nobita is a young boy whose life is changed forever the day Doraemon—a cat-shaped robot from the 22nd century—pops out of a time portal in Nobita’s top desk drawer. Doraemon was sent back in time by Nobita’s great-great grandson to change Nobita’s legendary tragic life for the better, and improve the life of all his descendants. Unfortunately, underachiever Nobita causese a great deal of his own misfortune, and the addition of an endless supply of futuristic gadgets from Doraemon’s “4th Dimensional Secret Gadget Pocket” usually creates even more trouble.

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