Feb 3, 2010
CPLG Goes to Sesame Street
Licensing agent CPLG has announced a new deal for the Sesame Street brand—at two year, direct-to-retail deal with Marks & Spencer in the UK.
The new deal will see Big Bird, Elmo, Cookie Monster, and the rest of the gang featured on nightwear, essentials, hosiery, daywear, swimwear, accessories, and homewares, with product set to go on sale at M&S stores across the UK. A toddler boys range will be available in all the 280 outlets that stock apparel, while the nightwear line will initially be stocked in 150 outlets. The full range will also be available on the M&S website and be promoted online as part of the M&S Character Shop.
