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CPLG Expands Care Bears Licensing Program for 35th Anniversary

CPLG_CareBearsCPLG UK secured new partners for American Greetings’ Care Bears brand, which celebrates its 35th anniversary this year.

This month, Bio-Synergy launches Care Bears bottled water at Primark stores. Hachette joined as publishing partner and developed two new titles that launched in February, with additional titles due later this year. Paul Dennicci will expand its range of babywear, which originally launched last year at Mothercare stores and is now available in F&F at Tesco, Babies”R”Us, and Boots.

They join the 25 existing licensees, which include recently announced Gemma International for greeting cards and party ware.

 

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Category: Apparel, Character Licensing, Fashion Licensing, Kids Properties

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