Jun 10, 2013
Consumer Strategies Brokered First Mexican-Branded Dolphin-Safe Canned Tuna Endorsed by Earth Island
Licensing firm Consumer Strategies Inc. has brokered the first Mexican-branded “dolphin-safe” canned tuna endorsed by Earth Island Institute, the non-profit organization that monitors companies to ensure tuna is caught by methods that do not harm dolphins and protect the marine ecosystem.
On behalf of their client Contessa Premium Foods, the environmentally-conscious seafood and frozen food manufacturer has licensed in one of the top Hispanic food brands El Mexicano to launch canned tuna in the mass and grocery channels. Canned tuna is a popular staple in the Hispanic culture and is often mixed with vegetables and accompanied by tortillas. Products are slated for a late fall shelf date with an initial launch of tuna in water and oil.