Apr 16, 2010
The Coca-Cola Company and Emeco have combined their iconic products, the Coca-Cola contour bottle package and the famous Navy Chair, to create a new chair made from at least 111 recycled plastic bottles. The aptly named “111 Navy Chair” debuts this week at the 2010 Salone Internazionale del Mobile, one of the top furniture trade shows in the world held in Milan on April 14-19.
Modeled after the original aluminum Emeco Navy Chair designed in 1944 for the U.S. Navy, each 111 Navy Chair contains a mix of 60 percent rPET plastic (recycled polyethylene terephthalate plastic) and a special combination of other materials including pigment and glass fiber for strength. It is estimated that more than three million PET plastic bottles will be repurposed annually for the production of 111 Navy Chairs.