Aug 3, 2011
Classics on Netflix Bring the Big Bucks for CBS
Normally when we talk about CBS licensing, we’re talking about products for Star Trek, CSI, Star Trek, Dexter, Weeds, and, of course, Star Trek. But CBS made news with a different type of licensing yesterday.
Fresh off a recent content-streaming deal with Amazon for its Amazon Prime service, CBS’s earnings announcement showed a big boost from a February deal it signed with Netflix for streaming content, including Cheers and Frasier, according to The Wall Street Journal‘s Sam Schechner, who reported that the company saw 21 percent growth in its content licensing and distribution departments.
This doesn’t fall under the CBS Consumer Products umbrella, but better awareness of these shows, and others, can only be good for the licensing department.
Slow licensing news day today, but at least now you’ve got the Cheers theme song in your head. You’re welcome.
—Bryan Joiner
