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Chuggington Enters Lifestyle Market

Ludorum plc has partnered with soft goods licensees to develop lifestyle products featuring the preschool TV series, Chuggington. Merchandise, including apparel, footwear, accessories and room décor, will be available nationwide in 2012.

Licensees that have signed on to bring Chuggington to the market include Freeze for T-shirts; ABG Accessories for weather accessories, headwear and belts; Accessory Innovations for footwear, backpacks, lunch packs and luggage; Komar Kids for pajamas; High Point Design for socks; and Jay Franco for room décor.

This announcement comes on the heels of Ludorum’s recent news that the second season of the series will debut on Disney Junior on February 14.

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Category: Apparel, Brand Licensing, Character Licensing, Kids Properties

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