Chorion Pockets New Deal for Mr. Men and Little Miss

Mar 8, 2010

Chorion Pockets New Deal for Mr. Men and Little Miss

I’m not sure how Mr. Grumpy is going to spin this happy news. Little Miss Sunshine (pictured) appears to be taking it much better.

Chorion has appointed specialist licensing agency AT New Media, and specifically its Brands Division, as its global interactive consultant for Mr. Men and Little Miss brand.

AT New Media will introduce Mr. Men and Little Miss to the interactive gaming industry, securing third-party multi-platform licensing deals worldwide. Platforms will include PCs, games consoles, hand-held games and mobile phone devices.

This deal follows Chorion’s recent agreement with Scrollmotion for scrolling books, the first iPhone and iPod Touch app licenses for the Mr. Men and Little Miss brand.

Bettina Koeckler, SVP Licensing, EMEA at Chorion said: “Mr. Men and Little Miss continues to be a hit on television, the web and now on iPhone and we are thrilled to work with AT New Media to take the brand into the exciting world of gaming and interactive platforms to expand the fans’ opportunities to have fun with these beloved characters.”

Share and Enjoy:

Posted by: Bryan Joiner on March 8, 2010.

Category: Mobile Licensing, Publishing, Video Games

Tagged: at new media, Chorion, mr men and little miss

Latest Deals

February 6, 2012
The Tetris Company and Licensing Works! Sign Two Sub-Agents
The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, signed two sub-agents to launch new merchandise licensing programs. The Tetris Company welcomes aboard Caroline Mickler, Ltd and Plus Licens as part of the global Tetris family. The new partnerships will allow manufacturers [...]
Share and Enjoy:
February 3, 2012
Beanstalk Promotes Allison Ames to President, North America
Beanstalk has appointed Allison Ames as president, North America. In her new role, Ames will oversee Beanstalk’s operations in the U.S., Canada, Mexico, and South America. She will continue to report directly to Michael Stone, CEO. Effective immediately, Ames will assume full responsibility for all clients operating in the North [...]
Share and Enjoy:
February 3, 2012
Activision Hires Licensing Executives
Entertainment licensing veteran Ashley Maidy has joined Activision to head the newly formed licensing division. Maidy has more than 16 years of experience, building licensing and merchandising programs for Sony Pictures and Saban Entertainment. In her new role, Maidy will extend Activision’s properties into complementary product categories, as well as [...]
Share and Enjoy:
February 3, 2012
Licensed Toys Dollar Sales Rose 2 Percent in 2011
U.S. retail sales of toys generated $21.18 billion in 2011, a decline of 2 percent compared to 2010 numbers, which totaled $21.68 billion, according to market research company The NPD Group. While the average retail price for a licensed toy was 57 percent higher than that for non-licensed toys, licensed [...]
Share and Enjoy:
January 19, 2012
Paul Southern Named Head of Lucas Licensing
Howard Roffman is passing the baton to Paul Southern as head of Lucas Licensing. Roffman will remain with the company as a senior advisor. Both Roffman and Southern will report to Micheline Chau, Lucasfilm president and COO. Share and Enjoy: Posted by: Melissa Tinklepaugh on March 8, 2010.
Share and Enjoy:
January 19, 2012
Lionsgate Acquires Summit Entertainment for $412.5 Million
Lionsgate has completed a transaction to acquire Summit Entertainment for a combination of cash and stock valued at $412.5 million. The transaction unites two studios with powerful brands and complementary assets. By acquiring Summit, Lionsgate enhances its feature film and home entertainment offerings, and further broadens its 13,000-title filmed entertainment [...]
Share and Enjoy:
January 11, 2012
Schylling Teams Up with Pretty Ugly
Schylling and Pretty Ugly released a new Uglydoll Rocket Ride Wind Up Toy that has a lever mechanism instead of a key, stands eight inches tall, and is suitable for ages 3 and up. They also released new youth umbrellas in three styles, Ice-bat, Ox, and Uglydoll Rainy Day, suitable [...]
Share and Enjoy:
January 11, 2012
WME Signs Cosmetics Deal for Patti Stanger
WME Licensing’s client Patti Stanger, an American matchmaker and television producer with her own Bravo TV show, The Millionaire Matchmaker, and the founder and CEO of Millionaire’s Club International, Inc., has signed a license with Hyper Interactive to create a full line of PS I Love You Cosmetics. The initial [...]
Share and Enjoy:
January 11, 2012
Jazwares to Manufacture Fruit Ninja Products
Jazwares is slicing into the mobile app category after being awarded the master toy license for Halfbrick’s popular app, Fruit Ninja. Inspired by Fruit Ninja’s fruit-slicing, action-packed adventures, Jazwares’ new range will include fruit figures and plush, featuring “splat” sound effects, slicing features, ninja blades, and branded bandanas, as well [...]
Share and Enjoy:
January 11, 2012
So So Happy License Granted to Commonwealth Toys
Art Impressions has licensed Commonwealth Toys to produce a line of So So Happy plush toys, beanies, plush backpacks, and related products featuring the brand’s quirky cast of friendly monsters, robots, and other oddball characters. The companies’ first collaborative series will roll out nationwide in May at specialty chains, boutiques, [...]
Share and Enjoy:

Monthly Archives

Twitter

Saban Brands Announces “Barbie Loves Paul Frank” - http://t.co/63f51IDn 04:55:34 PM February 07, 2012 from Tweet Button Reply Retweet Favorite
RT @ToyBook: Pretty Ugly Teams Up with Funko http://t.co/jI9jnq6P 09:54:59 PM February 06, 2012 from web Reply Retweet Favorite
The Tetris Company and Licensing Works! Sign Two Sub-Agents - http://t.co/Mj0M78qt 08:45:40 PM February 06, 2012 from Tweet Button Reply Retweet Favorite

@licensingbook