Chorion Appoints Dream Theatre

Jun 16, 2010

Chorion is expanding its growing global franchise for its properties Mr. Men and Little Miss and Noddy by appointing Dream Theatre as its agent for the Indian subcontinent.

Dream Theatre Private Limited, an entertainment company based in Mumbai, has won the exclusive licensing and merchandising rights for Mr. Men and Little Miss and Enid Blyton’s preschool character Noddy across India, Pakistan, Bangladesh, and Sri Lanka.

For the first time ever in India, Dream Theatre plans to introduce Noddy apparel, home furnishings, personal care, school bags, home video, and other categories. It will also concentrate on licensing deals and merchandising promotions for the Mr. Men and Little Miss classic characters.

Author Enid Blyton’s creation, Noddy first appeared in 1949 in the classic book Noddy Goes to Toyland. Since then, the little wooden boy with the jingly blue hat has appeared in countless adaptations for the screen and stage, met the Queen of England, and sold more than 250 million books.

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Posted by: Bryan Joiner on June 16, 2010.

Category: Character Licensing, International, Kids Properties, Television

Tagged: Chorion, Dream Theatre, mr men and little miss, Noddy

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