Mar 8, 2011
Chiquita Brands Selects Nancy Bailey as Licensing Agency
Nancy Bailey & Associates has been selected by Chiquita Brands to extend both the Chiquita and Fresh Express brands into both non-food and new food categories in the U.S. and Canada.
Under the agreement, Nancy Bailey & Associates will help Chiquita extend its flavor profile and value-added ingredients, as well as its logo, the Miss Chiquita brand character, and its vintage artwork into multiple product categories. Fresh Express will also extend its brand in both food and non-food categories.


