Aug 30, 2012
Starting this week, leading online travel agency CheapOair introduces the Big Apple to its new “Travel the World for Less” campaign. This brand initiative is blitzing the company’s home market of New York City, targeting passionate global travelers and showing them that aspirational trips and vacations can be affordable.
The campaign showcases CheapOair’s sense of humor, featuring fun taglines like “Cheap Flights make it easy to say ‘Phuket… Let’s Travel’” and “Cheap Flights make it easy to say ‘What the Helsinki… Let’s Travel.’” These messages and others appear across popular New York City transportation routes including subways, buses, and airport shuttles.
In addition to advertising with travel related channels, CheapOair is using TV, radio, and print to expand their extensive customer base in the New York market.