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Chaucer Food UK Ltd., Filippo Berio to Launch Range of Baked Snacks

FillippoBerioChaucer Foods UK Ltd. partnered with Filippo Berio to develop a range of baked snacks. The new product will complement Filippo Berio’s selection of high-quality olive oils, olives, vinegars, and pesto.

The range is due to launch across the UK later this year and will debut with a line of Crostini, made with Filippo Berio extra virgin olive oil. The initial product line will comprise of five products that are baked not fried, contain 30 percent less fat than fried crisps, and are free from artificial additives. Flavors include Fennel & Garlic, Formaggio, Lightly Sea Salted, Rosemary & Sea Salt, and Sundried Tomato.

The partnership was brokered by global brand extension agency Beanstalk.

This year, Filippo Berio also celebrates its 150th anniversary. In addition to its position in the UK and the US markets, the brand also has market share in Switzerland, Canada, and Japan, with a growing presence in Russia, China, and Brazil.


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