Feb 9, 2010
Chat with Daniel N. Lewis, Director of New Media Communications, Sesame Workshop
Cookies aren’t rocket science, until they are.
As Sesame Workshop has expanded its presence in social media with its @sesamestreet Twitter account, five of its characters—Big Bird, Elmo, Abby Cadabby, Cookie Monster, and Grover—have occasionally commandeered the feed to post some of their own thoughts. Last month, Cookie Monster wrote about how the moon looked like a giant cookie, and wondered how he could join the space program… prompting a response from NASA telling him and others how to join.
That’s the wave of the future, and that’s what Daniel N. Lewis (not pictured) has come to Sesame Workshop to ride. Yesterday, the company announced that Lewis has been hired as its new director of New Media Communications. A veteran of Wikia, Inc. and ArmchairGM.com, Lewis called his new job “pretty incredible.”
The goal, he notes, is to drive traffic between Sesame’s television shows, website, and presences on Twitter and Facebook. “We want to make it a 360-degree view,” he says. The presence is mostly targeted to adults to loop them into Sesame’s current initiative, be it features on the show itself or causes that cross all the company’s touchpoints, like a recent drive to raise awareness and give comfort to children who have lost a parent. “We can do funny stuff,” Lewis says (and Cookie’s tweets come to mind), “but we also have a serious side.”
For more on Sesame Street, visit their website or visit the Sesame Workshop home page.
