Jun 8, 2010
CBS Consumer Products Teams with bebe
CBS Consumer Products and women’s contemporary specialty store retailer bebe stores, inc. will introduce a branded clothing line, ‘bebe for 90210,’ based on CBS Television Studios’ 90210 television series for The CW.
The apparel partnership program represents an unprecedented collaboration between producers and wardrobe stylists from the show and bebe’s creative design team. The line will be introduced simultaneously on-air for viewers and in-stores for consumers. The new line will launch in conjunction with new episodes of the series’ third season this fall and will include styles worn by various characters in the show along with products inspired by the series.
The apparel program will consist of four collections annually including dresses, tops, bottoms, and accessories, which will be available in a variety of fabrics and colors. The CW and bebe will support the new line with an integrated marketing campaign along with in-store signage and key positioning within bebe stores. The collection will be available for sale exclusively in select bebe stores nationwide as well as online.
