Jan 11, 2011
CBS Consumer Products Expands Merchandising Deals
CBS Consumer Products is expanding the reach of its Television City banner in 2011 with new merchandising deals for TV properties including The Beverly Hillbillies, Dynasty, Twilight Zone, Brandy Bunch, Happy Days, and Cheers.
Here’s a breakdown:
518 Apparel will make apparel and loungewear based on 7th Heaven, The Andy Griffith Show, The Beverly Hillbillies, Beverly Hills 90210, Brady Bunch, Cheers, Dynasty, Family Affair, Gunsmoke, Happy Days, Hogan’s Heroes, Laverne & Shirley, Little Rascals, Melrose Place, Mighty Mouse, Mod Squad, Mork & Mindy, My Three Sons, Rawhide, Solid Gold, and Taxi.
Mattel will produce Barbies based on Elly Mau Clampett from The Beverly Hillbillies, and Alexis Colby and Krystle Carrington from Dynasty.
Bif Bang Pow will manufacture gifts and collectibles based on Twilight Zone.
Dynomighty will produce wallets based on Brady Bunch, Cheers, Happy Days, Mighty Mouse, Mork & Mindy and Taxi.
Mad Engine will introduce t-shirts based on The Beverly Hillbillies, Beverly Hills 90210, Brady Bunch, Brady Kids: The Animated Series, Cheers, Fonz and the Happy Days Gang (Animated), Gunsmoke, Happy Days, Have Gun Will Travel, Love Boat, Melrose Place, Mighty Mouse, Mork & Mindy, Mork & Mindy (Animated), Rawhide, Taxi, Twilight Zone, Twin Peaks, Walker Texas Ranger and Wild Wild West.
Westland will manufacture gift items based on Brady Bunch, Cheers, Happy Days and The Little Rascals.
