With a new Alvin and the Chipmunks film release on the way this holiday season—Alvin and the Chipmunks: Chipwrecked!—Twentieth Century Fox Consumer Products, in conjunction with Bagdasarian Productions, kicks off a long-term merchandising program intended to support the franchise. The program includes seasonal rollouts of fresh product and unique styles with prime retail positioning and the exciting introduction of a new branding initiative based on The Chipettes, the adorable, fashionista, female rock stars of the group.
To meet consumer demand and keep the product fresh, Fox Consumer Products will continuously offer new character art and graphics with themes tied to key retail selling windows such as back-to-school, holiday, and spring. The spring look will include a “Chipwrecked” island theme inspired by both the new film and the season. An everyday look is also available for year-round business. Some of the kid-favorite themes include: rock ‘n’ roll, sports, cheerleading, and nautical.
To fuel this campaign at retail, Fox Consumer Products has aligned with a wide range of partners to produce new product consistently throughout the year. New partners on board include Just Play LLC, who will create basic, feature, and novelty plush lines, with Vivid Imaginations as the as the UK distributor for the product. Santa’s Best will introduce holiday seasonal goods for the new film, while Gipsy has partnered for a specialty plush line in France.
In the interactive space, Majesco will take the lead once again with a follow-up Alvin and the Chipmunks: Chipwrecked video game, based on the upcoming film. Ty will continue to produce their own special lines in the toy category, while Build-A-Bear Workshop will return with its top-selling line of stuffable plush featuring Alvin and Brittany and pre-stuffed plush of the other main characters.
HarperCollins also rejoins for a wide publishing program that will include beginning readers, novelizations, sticker books, and storybooks. They will be accompanied by Bendon Publishing, which will publish a line of activity, board, and coloring books along with flashcards and workbooks. Editora Alsto Astral will introduce a book program in Brazil.
Apparel and accessories form the cornerstone of the merchandising program and include a robust offering of items: Tees, sets, outerwear, swimwear, sleepwear, headwear, bags, rainwear, hosiery, and footwear for both boys and girls from leading companies in both the U.S. and Canada, such as Isaac Morris Limited, H.E.R. Accessories, Berkshire Fashions, Accessory Innovations, JCorp, SGI, and SG Footwear.
Other key partners include Hallmark, which will create a comprehensive line of greeting cards, ornaments and giftwrap, and Kellogg’s continues with its top-selling line of branded fruit snacks. When released in support of Alvin and the Chipmunks: The Squeakquel, the fruit snacks marked the brand’s first foray in the food category.
To fully capitalize on world’s love affair with the adorable Chipettes, Fox Consumer Products is focusing on the wholesome and cute, yet sweet and sassy attitude of Brittany, Jeanette, and Eleanor for a line of accessories, toys, and more. Always a favorite among girls, Fox Consumer Products is dedicating a strong program that will introduce The Chipettes as never before at retail to reach this most enthusiastic fanbase.
Jakks Pacific, Inc. signed a licensing agreement with AMC to manufacture, distribute, and market Deluxe Plug It In & Play TV Games based on The Walking Dead, the original drama series on AMC. The Walking Dead Deluxe TV Games line is expected to launch at retail nationwide next fall. The Walking Dead Deluxe TV Games from Jakks features a realistic pump-and-shoot shotgun controller that plugs into the A/V jacks of any standard TV, and contains multiple games in each controller.
