The Licensing Blog

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The Angry Birds Movie Enters Comprehensive Licensing Program

The Angry Birds Movie entered a comprehensive licensing program with the Lego Group, Spin Master, Hasbro, and Commonwealth Toy & Novelty ahead of the film set to release on May 20.

The book-publishing program for The Angry Birds Movie launched with HarperCollins in the U.S. and Centum Books in Great Britain, Australia, and New Zealand, and parts of the U.S. IDW is publishing comics for films in English worldwide, with National Geographic on board.

Jewel Branding & Licensing Signs Collier Campbell

Jewel Branding & Licensing was appointed by Collier Campbell to expand the brand into the lifestyle category.

Collier Campbell designs are hand painted works in distinct patterns with an extensive design library. Collier Campbell is found at retailers including Bed, Bath & Beyond; Belk; Wayfair; JC Penney; and Kohl’s in the U.S.

Precious Moments Inc. Announces Global Licensing Program for Expansion in Asia

Precious Moments Inc. signed new licensing agreements that will launch Precious Moments-branded products in key categories in Asian markets.

Precious Moments Inc. will continue its agreement with Global Brands Group in Southeast Asia and has signed Asiana Licensing to develop a licensing program in South Korea.

The Brand Liaison to Lead International Licensing for Stephen Joseph

Stephen Joseph has selected The Brand Liaison to lead international licensing that expands on its reputation for unique gifts, backpacks, and rainwear into products including apparel, outwear, home décor, and accessories for infants and kids ages 2 to 10.

The new licensing program will debut from January 12 to 19 at the Stephen Joseph showroom 1734B in Building 2 at the Atlanta gift show and at North American Toy Fair from February 13 to16 at booth 2751.

Warner Bros. Announces DC Super Hero Girls Graphic Novel

DC Entertainment has announced the launch of a DC Super Hero Girls original graphic novel, titled DC Super Hero Girls: Finals Crisis to be, written by Shea Fontana and illustrated by Yancey Labat.

Disney and Leomil Expand their Cooperation into Latin America

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The Walt Disney Co. and Leomil Group have expanded their cooperation into Latin America. Leomil Group has been a long time partner with Disney in major territories worldwide, such as EMEA, Russia, and Asia, and has already started its sales in Colombia and Suriname for Frozen, Minnie, and the upcoming film The Good Dinosaur. The cooperation on the Marvel franchise Spider-Man is heading into Colombia, Chile, Central America, the Caribbean, and Suriname.

Gold’s Gym, FDG Brands Partner to Develop New Range of Licensed Products

Gold’s Gym and First Design Global (FDG) Brands have partnered to develop Gold’s Gym-branded drinkware and food storage products, including sports bottles, protein shakers, and snack containers.

The product line will launch early next year and will be available at major retailers across North America.

Pez Candy, WWE Partner for Collectible Gift Set

WWE

Pez Candy Inc. has partnered with WWE to create a collectible gift set, including three wrestlers: The Rock, John Cena, and The Undertaker. Each set will also have one six pack set of Pez Candy.

The gift set will hit retail stores in April, in time for WrestleMania 32.

Jazwares Appointed Master Toy Partner for Dinosaur Train

Jim Henson Company

The Jim Henson Company has selected Jazwares as the new master toy partner for the animated series Dinosaur Train. The Dinosaur Train toy line from Jazwares will offer a fresh array of figures, play sets, plush, and role-play products. The new Dinosaur Train toy line will debut at retail next fall in the U.S. and in select international markets, followed by a full international rollout thereafter. 

Animal Planet’s Matching Campaign Returns to Give Partners a Chance to R.O.A.R

Animal Planet

Animal Planet’s fifth annual Reach Out. Act. Respond (R.O.A.R.) matching campaign kicked off this past Monday.  Hosted by GlobalGiving, a non profit organization that connects donors to grassroots projects around the world, this matching campaign runs for four weeks and encourages consumers to visit www.globalgiving.org to donate to R.O.A.R. or to a partner charity that works to make the world a better place for animals.

During this campaign, participating partners compete to earn matching funds that come from the sale of Animal Planet licensed products. This year, seven organizations including David Shepherd Wildlife Foundation, Earthwatch, EQUUS Foundation, Jane Goodall Institute, National Wildlife Federation (NWF), Petfinder Foundation, and Villalobosare are competing for donations that will add up to $100,000 and five $4,000 bonuses.

The matching funds are generated by Discovery Consumer Products’ Animal Planet brand, which includes pet products, lifestyle products ranging from apparel to toys, and home décor. Animal Planet merchandise licensees contribute a portion of their sales to R.O.A.R. and to date R.O.A.R. donations have surpassed $1.5 million dollars through the sale of Animal Planet consumer products.

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