The Licensing Blog

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Sesame Workshop Extends Licensing Program with New Toy Line

SesameStreetGreen Toys Inc. will debut its Sesame Street outdoor activity sets at the North American International Toy Fair in New York City from Feb.17 to 20. The eco-friendly line will launch seasonal products this spring, with additional offerings this fall. Read the rest of this entry »

Cartoon Network Expands Licensing Program for The Powerpuff Girls, Ben 10

PowerPuffGirlsCartoon Network Enterprises will introduce new licensing partners throughout the year for The Powerpuff Girls, Ben 10, Adventure Time, Steven Universe, and We Bare Bears.

Ben 10 partners include global master toy partner Playmates Toys for action figures, deluxe figures, Omnitrix-inspired role play, and more; Rubies for dress up and role play outfits, costumes, and accessories; Toy Factory for plush toys. Read the rest of this entry »

Playmobil to Launch 2018 FIFA World Cup Soccer Field Set Next Month

Playmobil_2018WorldCupPlaymobil will launch a 2018 FIFA World Cup Russia Take Along Soccer Field set next month. The play set will include four soccer player figures, a FIFA World Cup Trophy, soccer balls, goals, and stickers to personalize the field. Read the rest of this entry »

Condé Nast, T. Anthony Partner for Vogue Luggage and Travel Goods

CONdeNast

Condé Nast entered a licensing agreement with American luxury goods company, T. Anthony, for a luggage and travel goods collaboration with Vogue. The liVogue x T. Anthony line will offer a unique, limited-edition collection of selected T. Anthony signature styles in exclusive colorways.

The Vogue x T. Anthony collection is expected to launch in the fall at T. Anthony stores, TAnthony.com, and select retailers where T. Anthony is sold.

Bouffants & Broken Hearts, Cotton On Body Partner for Apparel Collection

cottononAustralian retailer Cotton On Body launched its holiday collaboration with illustrator and influencer Kendra Dandy of Bouffants and Broken Hearts.

The collection features Kendra’s colorful designs on activewear, intimates, sleepwear, swim, and accessories now available at all Cotton On Body retail locations globally and online at cottonon.com.

This collaboration was brokered by Jewel Branding & Licensing, Kendra Dandy’s global licensing agent.

One Animation Appoints Master Toy, Apparel Licensees for Oddbods

OneAnimation_OddbodsOne Animation appointed Kids Station Toys Inc. and The Bentex Group Inc. as master toy and apparel licensees, respectively, for Oddbods in North America.  The deals were brokered by One Animation’s North American licensing agency, Brandgenuity. Read the rest of this entry »

The Jim Henson Co. Appoints Rockpool Licensing as Licensing Agency of Record in the UK

JimHensonCo_DoozersThe Jim Henson Co. appointed Rockpool Licensing to represent the company’s licensing and merchandising activities in the UK.

Rockpool Licensing will manage preschool properties, including Splash and Bubbles, Doozers, and Dot. Additionally, all past episodes of Dot. will stream exclusively on Hulu. Rockpool Licensing will also manage classic properties including, Fraggle Rock and Labyrinth.

Warner Bros. Interactive Entertainment, TT Games, The Lego Group Launch Lego Worlds for Nintendo Switch

LEGOWorldsLEGO Worlds—a galaxy of imaginative worlds made of digital LEGO bricks where players can explore, discover and create together—is now available for Nintendo Switch. The physical version includes two bonus packs of premium DLC: the Classic Space and the upcoming Monsters. The digital version includes the base game with the DLC available for sale separately on the eShop. Both premium DLC packs will be available on all other platforms. Read the rest of this entry »

Sony Pictures Consumer Products Appoints Jazwares as Master Toy Partner, Adds Publishing Partners for Hotel Transylvania

HotelTransylvaniaSony Pictures Consumer Products named Jazwares as master toy partner for Hotel Transylvania. Additionally, Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will create books inspired by the film franchise and new TV series. Both categories will anchor the global licensing program, which will have cross-category representation.

Jazwares’ toy line will be based on new and classic characters from the franchise and will hit shelves next summer leading up to the release of Hotel Transylvania 3. A range of books from Simon & Schuster Children’s Group, Papercutz Comics, and Bendon Publishing will be available in different formats and begin to debut this fall. Read the rest of this entry »

eOne, Jazwares Partner to Debut Ben & Holly’s Little Kingdom Exclusive Toy Line

eOne_JazwaresEntertainment One (eOne) partnered with master toy licensee Jazwares to launch a line of toys based on the preschool property Ben & Holly’s Little Kingdom, available exclusively at Target. The assortment will be followed by the first book title from newly signed publishing partner Scholastic on October 15.

The line includes Little Castle with Holly, Daisy & Poppy, a 12-inch, two-story play set with accessories and Holly, Daisy, and Poppy figures; Royal Car with Holly & Nanny Plum, an 8-inch purple car equipped with Holly and Nanny Plum figures, and a button on the front of the car that plays the series’ theme song; Magic Movers 4-Pack, which features four buggies, each with their own non-removable figure that moves up and down; the Royal Family 5 Figure Pack, with each outfitted with crowns and wands; Fairy Tea Party, a 5-inch play set that comes with Holly, Violet, and accessories; and World of Ben & Holly Single Packs, which are articulated figures that include Holly and her mirror, Ben with his horn, Jake with his toy robot, and Strawberry and Foo Foo. Read the rest of this entry »

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