Countless licensed products made their debut at American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City. Our roundup below summarizes just a portion of the new and expanding licensing programs for popular properties showcased at Toy Fair.

Ludorum’s Licensees Ride the Rails at American International Toy Fair

Chuggington will continue riding the rails into toy stores and onto TV screens this year with support from Ludorum’s licensees and Disney Junior, which will premiere the third season of Chuggington to coincide with the launch of the 24-hour Disney Junior channel on March 23. Disney now holds the rights to 46 episodes. Several of Ludorum’s licensees for Chuggington unveiled new products at the American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City. Read more…

U.S. Partners Find Waldo at Toy Fair

Classic Media signed new consumer products partners for Where’s Waldo? in the U.S. The new Where’s Waldo? program will hit retail timed to Waldo’s 25th anniversary, which commences this fall. Read more…

Moshi Monsters Mania to Hit U.S. Retail

Moshi Monsters fans will soon be able to hold their virtual characters in their hands, hug them in their arms, and wear them on their bodies. Mind Candy, the entertainment firm behind the global children’s property, is launching a huge Moshi Monsters merchandising program in the U.S., set to hit mass-market and specialty stores nationwide beginning Q1. Read more…

Classic Media and Pressman Toy Introduce Tinga Tinga Tales Board Games

Pressman Toy Corporation signed a licensing deal with Classic Media to develop games based on the new preschool series Tinga Tinga Tales. Pressman Toy’s games will be available at mass and specialty retailers nationwide in August. Read more…

Mr. Potato Head Rises at Toy Fair

Warner Bros. Consumer Products announced new partnerships timed to coincide with Toy Fair. WBCP awarded The Bridge Direct, Inc. the master toy license for Looney Tunes. WBCP also partnered with Wonder Forge for preschool products, which will include DC Super Friends. Both companies previewed their lines at the American International Toy Fair. WBCP also partnered with PPW Toys, under a licensing agreement with Hasbro, Inc., to launch a line of Mr. and Mrs. Potato Head figures. Read more…

Official Marvel Colognes and Perfume Launch at Toy Fair

Jads International, LLC debuted its line of Marvel prestige colognes and perfumes at Toy Fair in New York City. The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne will be available to the public in April in the U.S. and Canada. Read more…

New Tetris-Themed Products Introduced at Toy Fair

The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, announced several new Tetris-themed products from licensees Techno Source, Paladone, and Fundex, which showcased their new Tetris products at Toy Fair. Read more…

Jakks Pacific Sings a New Tune with Deal for Toys Inspired by Songify App

Jacks Pacific signed a license agreement with Khush, a developer of intelligent music applications, to create a new product inspired by the Songify app. Songify, developed in part by YouTube sensations The Gregory Brothers along with Khush, launched this past summer as the first mobile app that turns speech into music instantly. Jakks Pacific plans to bring the technology to the toy aisle this summer. Read more…

Hasbro Scores a Direct “Hit” with Gaming and Toys from Universal Pictures’ Battleship

Hasbro, Inc. will turn one of its timeless brands into a multimedia entertainment property this year with the release of Universal Pictures’ epic action-adventure Battleship. Hasbro will augment the experience of the film with an action-packed line of Battleship-themed toys—both in the gaming realm, where the Battleship brand originated, and in a brand new line of Kre-O building sets—as well as an expansive line of licensed goods, several of which debuted at Toy Fair. Read more…

Jakks Pacific Sings a New Tune with Deal for Toys Inspired by Songify App

Jacks Pacific signed a license agreement with Khush, a developer of intelligent music applications, to create a new product inspired by the Songify app. Songify, developed in part by YouTube sensations The Gregory Brothers along with Khush, launched this past summer as the first mobile app that turns speech into music instantly. Jakks Pacific plans to bring the technology to the toy aisle this summer. Read more…

Nickelodeon and Partners Unveil New Products at Toy Fair

Nickelodeon unveiled products for both new and established properties at Toy Fair, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious. Read more…

Nickelodeon unveiled products for both new and established properties at Toy Fair, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious.

Playmates Toys showed a new line of toys inspired by Nickelodeon’s new CG-animated Teenage Mutant Ninja Turtles. Playmates Toys’ lineup includes basic, deluxe, and collectible action figures, as well as Ninja gear, play sets, and vehicles.

Jakks Pacific and its Creative Designs International (CDI) and Disguise Halloween divisions debuted products for Winx, including a new line of dolls, play sets, accessories, dress-up, role-play items, and Halloween costumes based on the series. Building on the Winx Club doll line from Jakks, Creative Designs International has created an assortment of role-play dresses and fairy wings for girls who want to transform themselves into their favorite Winx Club member. The Jakks Pacific, CDI, and Disguise product lines are scheduled to launch this fall to coincide with the premiere of the brand new CG episodes of Winx Club on Nickelodeon.

Nickelodeon and Fisher-Price introduced new toy lines for preschool series Team Umizoomi and Dora the Explorer. Team Umizoomi products from Fisher-Price include figures, basic and learning plush, bath toys, and vehicles. Building on the past success of Fisher-Price toys inspired by Dora, new products for 2012 will include a dollhouse, play sets, dolls, role-play toys, and more.

SpongeBob SquarePants is the inspiration for new toys from Fisher-Price’s Imaginext brand. The new line includes play sets, vehicles, and figures where SpongeBob is featured in the Imaginext look. SpongeBob is also the inspiration for two new building sets from The Lego Group, which debuted at Toy Fair.

Victorious master toy licensee Spin Master, Ltd. unveiled new products for the live-action comedy series. The new line will feature fashion dolls and role play, including a new Tori Singing Doll featuring the song, “Best Friend’s Brother.” Feature dolls for additional Victorious characters, including Trina (Daniella Monet), Cat (Ariana Grande), and Jade (Elizabeth Gillies), are also included.

Hasbro, Inc. will turn one of its timeless brands into a multimedia entertainment property this year with the release of Universal Pictures’ epic action-adventure Battleship. Hasbro will augment the experience of the film with an action-packed line of Battleship-themed toys—both in the gaming realm, where the Battleship brand originated, and in a brand new line of KRE-O building sets—as well as an expansive line of licensed goods, several of which debuted at Toy Fair.

Battleship-themed products include:

• Classic Battleship Movie Edition Game
• Deluxe Battleship Movie Edition
• Battleship: Hidden Threat Card Game
• Kre-O Battleship building sets
• Battleship video game from Activision Publishing, Inc.
• Updated version of the Battleship application from Electronic Arts for the iPhone, iPad, and iPod Touch
• T-shirts, hoodies, and shorts from Rocawear
• The Battleship Crew Series, Hasbro’s “behind-the-scenes” apparel and accessories collection inspired by the gear worn by the filmmakers and crew, features exclusive fashions from New Era and Red Monkey Designs

In addition, Hasbro is working with licensees around the globe to bring to market an amazing array of lifestyle products in key categories that will resonate with consumers worldwide. Products will range from T-shirts and caps to costumes, backpacks, and publishing from licensees including Disguise and Random House.

The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, announced several new Tetris-themed products from licensees Techno Source, Paladone, and Fundex, which showcased their new Tetris products at Toy Fair.

Techno Source introduced its new Tetris Illuminated Mega Screen game. The stand-alone handheld device is designed with a large, illuminated screen to play a choice of three Tetris games, including the marathon version. It is the first stand-alone handheld to include a hold button, which allows players to keep a Tetrimino (the Tetris playing pieces) shape to use later in the game. The Tetris Illuminated Mega Screen game is expected to ship this spring, with in-store availability at Target, Kmart, and Toys “R” Us retailers to come this fall.

Techno Source also showcased its Tetris Link 2-Player Edition, a family strategy game designed for play at home or on the go, as a follow up to the Tetris Link tabletop strategy game. Tetris Link 2-Player Edition is expected shipping this spring, with in-store availability to come this fall.

Paladone debuted three new Tetris products at Toy Fair. The Tetris Desk Tidy is a new collection of office supplies, including a double highlighter pen, a pencil holder containing five pencils, a sharpener and eraser, a memo pad, a tape dispenser, a staple-free stapler, a desk organizer (with rubber bands and Tetrimino shaped paper clips), and Tetrimino-shaped stress blocks. Paladone also showed the Tetris Stackable Desk Light and the Tetris Alarm Clock, featuring numbers that change using falling Tetrimino shapes. All three new Tetris products will become available for purchase in September.

Fundex offered demonstrations of its games: Tetris The Card Game, a multiplayer card game; Tetris Tumble, a multiplayer strategy dice game; and Tetris Matrix, a single player strategy puzzle game. All three Tetris products are available for purchase at Books-a-Million, Barnes & Noble, and Calendar Club.

Warner Bros. Consumer Products announced new partnerships timed to coincide with Toy Fair. WBCP awarded The Bridge Direct, Inc. the master toy license for Looney Tunes. WBCP also partnered with Wonder Forge for preschool products, which will include DC Super Friends. Both companies previewed their lines at the American International Toy Fair.

WBCP also partnered with PPW Toys, under a licensing agreement with Hasbro, Inc., to launch a line of Mr. and Mrs. Potato Head figures. Mr. Potato Head has never been faster than a speeding bullet or summoned by the “Bat Signal” to wipe out crime on the streets of Gotham City—until now.

Mr. Potato Head leaps into the role of his favorite DC Comics superheroes, including Batman as The Dark Knight, ready to launch this June in time for the July 20 theatrical release of The Dark Knight Rises. Classic Superman and Wonder Woman spuds will follow in time for the holiday season, and more DC Comics superheroes and villains are planned for next year.

Of course, these being Mr. Potato Head toys means that all the components will be interchangeable, and fans will be able to mix and match pieces with hilarious results. The line of figures will be available at specialty retailers and e-tailers starting this summer.

Three other scents will be available outside of the Avenger Cologne Pack:

• Black Widow Perfume—Russian spy, trained assassin, world-class ballerina, girl from legal department. This perfume has a clear shot of citrus slowly giving way to sensual caramel and honey. The scent dries down with a blend of bitter chocolate, clear patchouli, and praline.
• Infinity Formula Cologne—Inspired by Nick Fury, CIC of S.H.I.E.L.D., this cologne is a seductive fragrance for not just any man, but only for those who will risk everything to keep the dream of freedom alive. And sure, you could describe it as a citron cocktail smoothed over with a couple of stiff shots of tonka bean and guaiac wood; or you could just put it on and know it makes you smell good.
• Mischief Cologne—Inspired by Thor’s bad brother, Loki, this unisex fragrance combines a base of green tea and amber with bergamot and cardamom in a dangerous-sexy, yet playful way that wears well on anyone, day or night.

Classic Media signed new consumer products partners for Where’s Waldo? in the U.S. The new Where’s Waldo? program will hit retail timed to Waldo’s 25th anniversary, which commences this fall.

These new licensees join existing Where’s Waldo? partners, including Candlewick Press (publishing), Ludia (Apple mobile games), Gameloft (mobile games excluding Apple platforms), and Elope (costumes). Many of these licensees showed Where’s Waldo products at Toy Fair.

Techno Source, a division of LF Products and part of Li & Fung Limited, will be developing innovative Where’s Waldo? board games, puzzles, card games, and novelty items, including the original Where’s Waldo? search-and-find glitter wands.

Concept One Accessories will develop a diverse line of Where’s Waldo? fashion accessories for a wide variety of consumers. They will launch Where’s Waldo? bags, headwear, belts, wallets, and slippers that appeal to juniors, young men, and tweens.

Jem Sportswear and Awake will develop a line of fashion forward Where’s Waldo? fashion tops across all their divisions, including men, juniors, boys, and girls.

Alexander Doll Company, Inc. will commemorate Where’s Waldo’s 25th anniversary with a line of limited-edition dolls. The company will develop a collectible version of Where’s Waldo? soft dolls, vinyl dolls, and dolls with coordinating Where’s Waldo? accessories.

Virtual Greats will launch Where’s Waldo? virtual items online to reach a growing global virtual goods market. They can be purchased as virtual gifts/collectibles, or as elements used to enhance/accessorize user avatars and/or digital worlds.

Skinit, Inc. launched Where’s Waldo? electronic skins in November. The covers, referred to as “skins,” can be applied to a broad range of devices, including smartphones, laptops, MP3 players, gaming consoles, and everything in between.