The Licensing Blog

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Mary Engelbreit Appoints The Brand Liaison to Lead Licensing Program

maryengelbreit_brandliaisonThe Brand Liaison was appointed as agent for licensing and collaborations for the Mary Engelbreit brand and her library of illustrations. The Brand Liaison will provide licensees with a library of existing art and illustrations, as well as new creations and custom designs for specific programs. The company will present Mary Engelbriet at the Atlanta Gift show in January.

 

Peanuts Worldwide Retains Bay Laurel Advisors to Expand Location-Based Peanuts Venues

487898-charliebrown_largePeanuts Worldwide retained Bay Laurel Advisors to plan and execute the expansion of the Peanuts intellectual property for visitor attractions in theme parks, family entertainment centers, and other location-based entertainment venues.

Peanuts Worldwide and Bay Laurel Advisors will attend the 2016 IAAPA Attractions Expo to meet with potential partners.


LIMA to Host First International Board of Directors Meeting

PrintThe International Licensing Industry Merchandisers’ Association (LIMA) will hold its board of directors meeting outside of the U.S. this month, taking place in London before Brand Licensing Europe.

LIMA’s membership now reflects the increasingly global nature of the companies, with with four members on the board of directors based outside the U.S., and several others who are based in the U.S. but have alarge presence around the world.

K’NEX Brands, Nitro Circus Partner for New Building Sets

nitrocircus_knexNitro Circus announced its new agreement with K’NEX to create a line of building toys designed for kids ages 7 and up.

K’NEX debuted a sneak peek of the new Nitro Circus building sets at Fall Toy Preview this week. The K’NEX Nitro Circus product line will be available next year.

 

NBCUniversal Brand Development to Showcase Film and TV Properties at BLE

nbcubd-logoAt this year’s Brand Licensing Europe (BLE), NBCUniversal Brand Development will showcase properties from the company’s film and television creative partners including Universal Pictures, Illumination Entertainment, DreamWorks Animation, as well as NBCUniversal cable and television.

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Licensing Expo Chosen to Assist International Licensing Deals for International Buyer Program Select

LE-2017-LogoThrough Licensing Expo, International Buyer Program (IBP) Select will give exhibitors access to potential international licensing partners from China, Mexico, Canada, South Korea, and Japan at the show.

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The Smiley Company Returns to Milano Licensing Day 2016

Smiley_MilanoLicensingDayThe Smiley Company returns to Milano Licensing Day where it will showcase it’s new brand extension of Rubik’s.

Smiley CEO Nicolas Loufrani will explain the Rubik’s licensing program, as well as how the company will expand it’s partners in Italy. Smiley’s Italian country manager Margherita Vecchio will hold a keynote presentation to trade.

The Original Smiley Brand Showcases Licensing Deals at Maison & Objet 2016

T&F_ThinkPositiveThe Original Smiley Brand has been showcased by more than 10 home décor licensees at this year’s Maison & Objet in Paris.

Smiley presented new collections on licensees for Smiley and SmileyWorld, including T&F homeware and lifestyle products; Alpa back-to-school products; Zak Designs kitchenware with emoticon expressions; Fire Design extinguishers; Insenso Bali lamps; Kleen-tex doormats; CM creation wall décor; Leifheit kitchen and bathroom items; and Easy Peasy leather shoes and bags.

 

 

Licensing Japan 2016 Becomes Its Largest Show to Date

Licensing JapanThe sixth Licensing Japan was held at the Tokyo International Exhibition Center this summer and attracted exhibitors from 11 countries and regions. Compared to last year, the show was twice as large and the number of visitors was up 33 percent. Read the rest of this entry »

LIMA Releases Annual Global Licensing Industry Survey

Retail sales of licensed products grew to $251.7 billion in 2015, a gain of 4.2 percent from the previous year, according to the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting LLC.

Royalty revenue from retail sales of licensed merchandise jumped 7.8 percent to $13.9 billion, due to robust retail sales and higher royalty rates that averaged 8.5 percent last year versus 8.2 percent in 2014. Overall, Entertainment/Character licensing remains the largest category, accounting for $113.2 billion, or 45 percent of the total global licensing market.

The U.S. and Canada remain the largest global market for licensed merchandise with retail sales of $145.5 billion last year, up 3.9 percent for a 57.7 percent share of the market. The next largest global region was Western Europe, with strong results in the UK, Germany, Belgium, and the Netherlands, tallying revenue of $51.8 billion. This was followed by Northern Asia, including China, Japan, and South Korea, with retail sales of $22.1 billion.

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