The Licensing Blog

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Cyanide & Happiness Appoints Brand Central to Lead Consumer Products Program

CyanideandHappinessCyanide & Happiness and its management company, Studio71, selected Brand Central LLC to bring the brand into the consumer products category.

Since its start in 2004, Cyanide & Happiness has grown into an internationally recognized brand, built through crowdfunding support. Since then, Cyanide & Happiness released three seasons of The Cyanide & Happiness Show, more than two hundred weekly webcomics on its YouTube channel, five books in more than five languages, and four card game expansions.

 

Epic Games Selects IMG as Exclusive Worldwide Agency

FortniteEpic Games, the game developer and publisher of the popular Fortnite game franchise, selected IMG to be its exclusive worldwide agency for consumer products licensing and promotions.

Activision Blizzard Consumer Products Group Brings Franchises to Licensing Expo 2018

ActivisionBlizzardActivision Blizzard Consumer Products Group (ABCPG) introduced full roster of licensing and retail partners at Licensing Expo 2018. Through gameplay, film, TV, esports events, and consumer products, Activision and Blizzard Entertainment will create engagement around their franchises and across platforms.

The merchandising program for Overwatch will expand to include Hasbro as the master toy license for a NERF product line, games, and more; LEGO Group for building sets; and Uniqlo for an apparel collection. Read the rest of this entry »

Discovery Channel, Vineyard Vines Launch Shark Week Collection

SharkWeek2Vineyard vines and Discovery Channel entered an exclusive partnership for a line of summer products inspired by the Shark Week brand, including clothing, performance gear, and accessories for men, women, and kids. A portion of the proceeds from the camouflage printed women’s bikini and men’s board short will be donated to Oceana, an organization dedicated to protecting the world’s oceans. Read the rest of this entry »

Mondelēz International Expands Licensing Programs for Oreo, Chips Ahoy!, Sour Patch Kids

Oreo_logoMondelēz International, owner of brands including Oreo, Chips Ahoy!, Ritz, Swedish Fish, and Sour Patch Kids, will launch products in categories including, apparel, accessories, electronics, housewares, and more.

Brand Central LLC represents the portfolio of brands for merchandise licensing and collaboration, and seeks partners for apparel, accessories, housewares, health and beauty, and more.

 

 

The Jim Henson Co., Alchemy II Partner for New Teddy Ruxpin Series

TeddyRuxpin_LogoAlchemy II Inc., owner of the Teddy Ruxpin brand, partnered with The Jim Henson Co. to develop an animated fantasy adventure series featuring Teddy Ruxpin.

The new series will feature toys from master toy partner Wicked Cool Toys, winner of the recent TOTY award for the 2017 Teddy Ruxpin relaunch. Show show will feature Russell Hicks as producer, who was also the original head illustrator for Alchemy II during Teddy Ruxpin’s initial launch. The Jim Henson Co. team will be led by executive producers Lisa Henson and Halle Stanford. Read the rest of this entry »

Wicked Cool Toys Named Master Toy Licensee for Kung Fu Pork Choppers

KungFuPorkChoppersCraneKahn appointed Wicked Cool Toys as master toy licensee for the animated series Kung Fu Pork Choppers. CraneKahn adapted hundreds of episodes of GG Bond, one of the top kid’s franchises in China, for a western audience, packaged under Kung Fu Pork Choppers brand name. The U.S. broadcaster for Kung Fu Pork Choppers will be announced later this year.

The Kung Fu Pork Choppers are a team of pigs-turned-superheroes who protect New Pork City from alien invasion. The series follows Hampton, Hamgelina, Glorious P.I.G., and the rest of the gang, as they take on any challenge.

Pocket.watch Adds New Licensees

Pocket.watch_RyansToysReviewPocket.watch contracted five new licensing agreements that extend the reach of their YouTube creator partners, including Ryan ToysReview, EvanTubeHD, JillianTubeHD, and HobbyKidsTV. Licensees will launch new categories of consumer products that will be available at retail outlets online and offline beginning this year.

Pocket.watch partnered with Franco Manufacturing for home textiles; KidDesign for youth electronics; ORB for drawing toys, compounds, stickers, activity kits, and more; Brainstorm Products for RyanToysReview kites, fliders, and parachutes; Buffalo Games for games and puzzles; Taste for RyanToysReview bath products and JillianTubeHD cosmetics and beauty products. Read the rest of this entry »

Beanstalk to Represent Chupa Chups in New Food Categories, Territories

Nov26.ChupaChupsBeanstalk will continue to build Perfetti Van Melle’s Chupa Chups licensing program into new food categories and territories. Beanstalk represents Chupa Chups exclusively for food extensions in Europe and for non-food licensing in Germany, Austria, and Switzerland.

Beanstalk secured licensees for Chupa Chups in frozen novelty, celebration cakes, and doughnuts and chocolate snacks in Germany, Austria, and Switzerland. The next phase will focus on desserts, beverages, and on-menu food service, and will include Chupa Chups’ first entrance into food licensing in Russia. Read the rest of this entry »

Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.

 

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