The Licensing Blog

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LIMA to Induct Three Industry Veterans into Licensing Hall of Fame

LIMAHallOfFameFor the first time in 25 years, the International Licensing Industry Merchandisers’ Association (LIMA) will name a trio of industry executives to the Licensing Hall of Fame in the same year. This year, the honorees include: Allan Feldman, CEO and Founder of LMCA; Dell Furano, CEO and Founder of Epic Rights; and Cyril Speijer, former CEO of Wavery Productions B.V. and current co-principal of BN Licensing B.V. This year’s Hall of Fame Induction takes place Tuesday, May 23, at the LIMA Licensing Awards Ceremony during Licensing Expo 2017 in Las Vegas.

Candidates for the Licensing Hall of Fame must demonstrate continual and outstanding contributions to the licensing industry. Consideration is given to those who have been actively involved in the business of licensing for a minimum of 15 years and whose contributions have ongoing relevance to the industry. Read the rest of this entry »

LIMA to Host First International Board of Directors Meeting

PrintThe International Licensing Industry Merchandisers’ Association (LIMA) will hold its board of directors meeting outside of the U.S. this month, taking place in London before Brand Licensing Europe.

LIMA’s membership now reflects the increasingly global nature of the companies, with with four members on the board of directors based outside the U.S., and several others who are based in the U.S. but have alarge presence around the world.

Licensing Expo Chosen to Assist International Licensing Deals for International Buyer Program Select

LE-2017-LogoThrough Licensing Expo, International Buyer Program (IBP) Select will give exhibitors access to potential international licensing partners from China, Mexico, Canada, South Korea, and Japan at the show.

Read the rest of this entry »

The Smiley Company Returns to Milano Licensing Day 2016

Smiley_MilanoLicensingDayThe Smiley Company returns to Milano Licensing Day where it will showcase it’s new brand extension of Rubik’s.

Smiley CEO Nicolas Loufrani will explain the Rubik’s licensing program, as well as how the company will expand it’s partners in Italy. Smiley’s Italian country manager Margherita Vecchio will hold a keynote presentation to trade.

Licensing Japan 2016 Becomes Its Largest Show to Date

Licensing JapanThe sixth Licensing Japan was held at the Tokyo International Exhibition Center this summer and attracted exhibitors from 11 countries and regions. Compared to last year, the show was twice as large and the number of visitors was up 33 percent. Read the rest of this entry »

LIMA Releases Annual Global Licensing Industry Survey

Retail sales of licensed products grew to $251.7 billion in 2015, a gain of 4.2 percent from the previous year, according to the 2016 International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey conducted by Brandar Consulting LLC.

Royalty revenue from retail sales of licensed merchandise jumped 7.8 percent to $13.9 billion, due to robust retail sales and higher royalty rates that averaged 8.5 percent last year versus 8.2 percent in 2014. Overall, Entertainment/Character licensing remains the largest category, accounting for $113.2 billion, or 45 percent of the total global licensing market.

The U.S. and Canada remain the largest global market for licensed merchandise with retail sales of $145.5 billion last year, up 3.9 percent for a 57.7 percent share of the market. The next largest global region was Western Europe, with strong results in the UK, Germany, Belgium, and the Netherlands, tallying revenue of $51.8 billion. This was followed by Northern Asia, including China, Japan, and South Korea, with retail sales of $22.1 billion.

2016 LIMA International Licensing Award Winners Announced; Star Wars Wins Big

Winners of the 2016 LIMA International Licensing Awards in 20 categories were announced yesterday at the 2016 Licensing Expo at the Mandalay Bay Convention Center in Las Vegas.

Disney Consumer Products Star Wars won four awards, while Hot Topic won the Retailer of the Year for Doctor Who. AMC and Parque de Atracciones de Madrid (Striker Entertainment) won the Location-based/Experiential Initiative Award for its The Walking Dead walk-through attraction.

A full list of winners includes:

Licensed Program

Art/Design: The Very Hungry Caterpillar/The World of Eric Carle – owned by Eric Carle Studio, represented by Joester Loria Group

Celebrity/Fashion: cupcakes and cashmere – represented by Brand Central, LLC

Character/Toy Brand: Shopkins – owned by Moose Toys, represented by The Licensing Shop, Inc.

Corporate Brand: Girl Scouts of the USA – represented by The Wildflower Group
Digital: Candy Crush Saga – owned by King Digital Entertainment, represented by Striker Entertainment, LLC

Film/TV/Entertainment – Animated: Peppa Pig –Entertainment One

Film/TV/Entertainment – Live-Action: Star Wars: The Force Awakens –Disney Consumer Products & Interactive Media

Food & Beverage/Restaurant: Corona, Constellation Brands – represented by Joester Loria Group
Licensed Promotion: Star Wars: Force Friday/Unboxing Program – Disney Consumer Products & Interactive Media

Location-Based or Experiential Initiative: AMC and Parque de Atracciones de Madrid – AMC’s The Walking Dead, represented by Striker Entertainment

Retailer: Hot Topic – Doctor Who licensing program

Sports: NFLPA

Licensed Product

Apparel/Footwear/Accessories: Peter Alexander for Sesame Street (sleepwear, outwear and accessories)

Appliances/Automotive/Electronics/Hardware/Housewares/Paint: The Sherwin-Williams Company for HGTV HOME paint

Digital: Story Toys for The World of Eric Carle/The Very Hungry Caterpillar (apps)

Food/Beverage: The Republic of Tea for Downton Abbey

Health & Beauty Aids: Lovehoney for Motörhead Official Pleasure Collection

Home Decor: Pottery Barn for Star Wars Millennium Falcon Bed

Publishing/Social Expression/Back-to-School: Moleskine for Batman Limited Edition Collection

Toys/Games/Novelties/Role-Play: Sphero for Star Wars BB-8 app-enabled Droid

Smiley Showcases this Year’s Products at Las Vegas Licensing Expo

SmileyApp

Smiley will showcases this year’s products at the Las Vegas Licensing Expo from June 21 to June 23.

Smiley’s apparel collections are available at retail stores including, Etam, Jules Lidl, Prenatal, Cool Cat, Undiz, Joshua Sanders, Anya Hindmarch, Topshop, Splash, Lifestyle, Bossini, and Best Seller for 2016. SmileyWorld also launched a line of kids and baby apparel in the French retail chain, Orchestra. Read the rest of this entry »

It’s a Fan’s World: Driving Distribution with Fan-Commerce

By David Voss, Chief Creative Officer at Loot Crate

For more than three years, at Loot Crate, Chris Davis and Matthew Arevalo have created a dedicated and loyal following for our subscription box products, amassing over 600K monthly recurring subscribers across 35 countries! We entered this market wanting to bring a combination of mystery and exclusivity to the geek and gamer fan-based community by focusing entirely on their interests.

Loot Crate is engineered as a recurring revenue model that allows us to introduce a variety of on-trend products every month, targeting pop culture fans with passionate interests in movies, TV, gaming, comic books, anime, as well as expanding to more fan-based verticals such as sports and entertainment. We work with leading franchise owners, such as Sony and the Halo team, and are able to build on their world class brands to offer exclusive products not found on shelves. These partnerships further Loot Crate’s commitment to expanding beyond geek and gaming to include all genres, genders and generations in the world of fandom.

Today, at Licensing Expo, we are expanding the Loot Crate family of fandom. We are thrilled to announce a new licensing partnership with WWE, introducing bi-monthly crates featuring items that will appeal to WWE wrestling fans worldwide. Each crate will include exclusive WWE items and collectibles that will bring WWE fans closer to the Superstars they love. More details to be announced this summer, so stay tuned!

We’re also announcing today a new licensing partnership with Sanrio, another multi-generational global brand leader with a loyal fan community. Sanrio has nurtured its fan community for more than 40 years, and now fans will have access to a special crate celebrating Hello Kitty®, Chococat, Keroppi and more Sanrio characters, delivered directly to their doorsteps.

We infuse the Loot Crate team’s passion for its products with the feedback we receive through our brand’s social community. The end result is the best curated crates, which we deliver each month to our voracious fan base.

As we kickoff Licensing Expo 2016, we wanted to share some tips to embrace the world of fandom and ultimately, drive distribution through fan-commerce.

Say What Again – Listen to all feedback. Every day our fan-based community shares their feedback from our products. Our in-house community management team then identifies their interests or lack thereof, so that our products can appeal to our community and add value to our services.

Let’s Geek Out – Share the same passions as your community – we often say, “we all geek out over something.” At Loot Crate, we self-identify with our customers because we hold the same passions and interests as them, and as fellow geeks and fangirls, we are more connected with our community via digital and real world platforms.

Monthly Mystery Tour – Add value by creating exclusive and surprising new experiences to engage with consumers. We like to keep our fans on the edge of their seats each month by delivering crates with a fresh and original flavor.

Curation is Key – brands fall in the trap of simply offering products without a narrative to tie them together. Create a message for your subscribers by culling products that share a theme or idea, and you’ll have returning customers who appreciate the thoughtfulness of your brand.

For Loot Crate, the past three years have been both rewarding and eye-opening. Everyone cares deeply about something, whether it’s their favorite TV show, sport, music or pastime. We’ve been fortunate to have built a growing business that caters to and understands the inner geek in all of us. Every day we learn just a bit more about what makes a fan so loyal.

Jim Sachs to Lead Roundtable at Licensing Expo 2016

HarrisSachsLLCJim Sachs, partner in Harris-Sachs, LLC, will lead a roundtable discussion for the second year in a row as a part of the Roundtable Workshops series during the Licensing Expo in Las Vegas. It is the world’s largest trade show dedicated to brand, character, entertainment, fashion, and art licensing, and will run from Tuesday, June 21 to Thursday, June 23.

During his session, “In the Trenches” Selling of Licensed Products, Sachs will focus on how to market and sell a licensed product once the manufacturer has taken a license for the product. The discussion will take place Wednesday, June 22 from 10:15 a.m. to 12:00 p.m. PST.

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