The Licensing Blog

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Fyodor Golan Fashion Label Launches Felix the Cat Collection

FyodorGolan_FelixtheCatPinkIn a deal brokered by CPLG, London-based fashion label Fyodor Golan will collaborate with Universal Brand Development to launch a Felix the Cat apparel range as part of their SS18 Resort Collection.

The collection launches as part of The Hoxton Collective, a designer showroom featuring ready-to-wear pre-collections from a selectgroup of women’s wear designers. The event follows London Fashion Week Men’s and supports and promotes British designers selling pre-collections.  Read the rest of this entry »

Activision to Showcase Lineup at Electronic Entertainment Expo 2017

Activision_logo copyActivision will kick off this year’s Electronic Entertainment Expo (E3) with global debuts. Beginning Tuesday, June 13 at the LA Convention Center, attendees will experience the first gameplay premiere of Call of Duty: WWII multiplayer, the new character-driven story and activities of Destiny 2, and the reimagined Crash Bandicoot N. Sane Trilogy.

Developed by Sledgehammer Games, Call of Duty: WWII offers a host of new Multiplayer modes, features and gameplay innovations set in iconic World War II locations in the European theater of war. Read the rest of this entry »

LIMA Expands with Three New Global Representatives, Announces LIMA International Licensing Awards Winners

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) recently appointed representatives in Brazil, France, and Russia, and named an industry veteran as the new head of LIMA India.

The representatives for the new LIMA offices include
Marici Ferreira, LIMA/ABRAL (Brazil); Laurent Taieb, LIMA France; Jiggy George, LIMA India; and Marina Semenikhina, LIMA Russia.

Additionally, on Tuesday, winners in 20 categories were announced during LIMA’s annual Awards Ceremony, held during the 2017 Licensing Expo at Mandalay Bay Convention Center, Las Vegas.  Read the rest of this entry »

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

LIMA Annual Global Licensing Industry Survey Shows Increase in Sales of Licensed Products Last Year

May27LIMA(2)Global sales of licensed products and services continued to grow last year, rising 4.4 percent to $262.9 billion in the U.S., according to this year’s International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey.

Entertainment/ Character licensing remains the largest industry category, accounting for $118.3 billion in the U.S., or 45 percent of the total global licensing market. Corporate/Brand Trademarks was the next biggest property type, generating $54.6 billion in retail receipts in the U.S. for 20.8 percent of total revenues, followed by Fashion, with $31.1 billion in the U.S. (11.8 percent of the total), and Sports at $25.3 billion in the U.S. (9.6 percent). Read the rest of this entry »

LIMA Names 2017 Rising Star Award Winners

LIMAThe International Licensing Industry Merchandisers’ Association (LIMA) named the licensing industry’s Rising Stars Award winners for 2017. The group of 13 licensing professionals will be recognized at LIMA’s 2017 International Licensing Awards ceremony on Tuesday, May 23, at the Mandalay Bay Convention Center in Las Vegas during Licensing Expo. Read the rest of this entry »

MGAE Appoints New Licensing Agents for Num Noms, L.O.L. Surprise!

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) appointed three new licensing agents to represent its toy The Point 1888 will represent Num Noms, LOL Surprise!, and  Little Tikes in the UK and Ireland. CPLG will represent Num Noms throughout Italy. Additionally, Character Mix will seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay, and Paraguay.

The trio joins a list of international licensing agents including  J&M Brands, Biplano,The Brand Residence, Partner Plus, Haven, Segal, and Tycoon. Read the rest of this entry »

Licensing University 2017 to Tackle Topics for Success in the Ever-Changing Marketplace

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) assembled Licensing University sessions on these and other topics featuring a “who’s who” of experts to help licensing professionals capitalize on today’s newest business prospects.

Licensing University takes place on May 22 to the 25 at Mandalay Bay Convention Center in Las Vegas, NV. The program is part of Licensing Week, held alongside Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo begins on May 23. Read the rest of this entry »

LIMA Releases Licensing University 2017 Program

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) planned a range of Licensing University sessions for Licensing Week 2017 that will cover the latest issues and trends and the fundamentals of how the licensing business works. Licensing University takes place from May 22 to 25 at Mandalay Bay Convention Center in Las Vegas. It is part of Licensing Week and held concurrently with Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo opens on May 23. Read the rest of this entry »

The Joester Loria Group Extends Dena Designs into Bags and Accessories

NEW Dena DESIGNS LogoIn a deal brokered by The Joester Loria Group, Dena Designs Inc. partnered with Bag Studio LLS for a multi-category program that expands the Dena and happi by Dena brands to a collection of bags and travel accessories.

The range includes handbags, small goods and accessories, carry-on luggage and travel bags, pet carriers, lunch bags, backpacks, and computer and tablet cases. The collection will be sold individually as well as in sets. The collection debuted at the New York Accessories Market Week in February.

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