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NECA, LAIKA to Partner to Produce Multi-Category Range of Merchandise

NECALogoThe National Entertainment Collectibles Association (NECA) signed a deal to produce a multi-category lineup of merchandise with animation studio LAIKA. NECA debuted an exclusive Coraline in a Deluxe Display Box at San Diego Comic-Con. The deal was brokered by licensing agency Striker Entertainment, which represents the rights to the LAIKA library of legacy and future films.

The deal with NECA coincides with LAIKA’s pop-up exhibit The LAIKA Experience, which was open in San Diego through July 23rd. The exhibit featured props, puppets, monsters, and sets from LAIKA’s award-winning films as well as fan art, photo ops with LAIKA’s costumed characters, daily drawings for a pair of Nike’s LAIKA-themed shoes designed by Tinker Hatfield, social media activations, giveaways, and more. Read the rest of this entry »

Evriholder, José Eber to Debut Hairbrush Line at Cosmoprof

AllAmericanLicensingEvriholder Products partnered with José Eber for a line of hairbrushes and accessories for men and women. The new line will debut at the Cosmoprof North America Show that will take place July 9 to 11.  The deal was brokered by Jose Eber’s exclusive licensing agency, All American Licensing.

José Eber and Evri Beauty will offer a line of hairbrushes for everyday use. The bristles feature a red hue and the handles are made of wood, and the matte finish on each brush adds a soft feel. Read the rest of this entry »

Fyodor Golan Fashion Label Launches Felix the Cat Collection

FyodorGolan_FelixtheCatPinkIn a deal brokered by CPLG, London-based fashion label Fyodor Golan will collaborate with Universal Brand Development to launch a Felix the Cat apparel range as part of their SS18 Resort Collection.

The collection launches as part of The Hoxton Collective, a designer showroom featuring ready-to-wear pre-collections from a selectgroup of women’s wear designers. The event follows London Fashion Week Men’s and supports and promotes British designers selling pre-collections.  Read the rest of this entry »

Activision to Showcase Lineup at Electronic Entertainment Expo 2017

Activision_logo copyActivision will kick off this year’s Electronic Entertainment Expo (E3) with global debuts. Beginning Tuesday, June 13 at the LA Convention Center, attendees will experience the first gameplay premiere of Call of Duty: WWII multiplayer, the new character-driven story and activities of Destiny 2, and the reimagined Crash Bandicoot N. Sane Trilogy.

Developed by Sledgehammer Games, Call of Duty: WWII offers a host of new Multiplayer modes, features and gameplay innovations set in iconic World War II locations in the European theater of war. Read the rest of this entry »

LIMA Expands with Three New Global Representatives, Announces LIMA International Licensing Awards Winners

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) recently appointed representatives in Brazil, France, and Russia, and named an industry veteran as the new head of LIMA India.

The representatives for the new LIMA offices include
Marici Ferreira, LIMA/ABRAL (Brazil); Laurent Taieb, LIMA France; Jiggy George, LIMA India; and Marina Semenikhina, LIMA Russia.

Additionally, on Tuesday, winners in 20 categories were announced during LIMA’s annual Awards Ceremony, held during the 2017 Licensing Expo at Mandalay Bay Convention Center, Las Vegas.  Read the rest of this entry »

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

LIMA Annual Global Licensing Industry Survey Shows Increase in Sales of Licensed Products Last Year

May27LIMA(2)Global sales of licensed products and services continued to grow last year, rising 4.4 percent to $262.9 billion in the U.S., according to this year’s International Licensing Industry Merchandisers’ Association’s (LIMA) Annual Global Licensing Industry Survey.

Entertainment/ Character licensing remains the largest industry category, accounting for $118.3 billion in the U.S., or 45 percent of the total global licensing market. Corporate/Brand Trademarks was the next biggest property type, generating $54.6 billion in retail receipts in the U.S. for 20.8 percent of total revenues, followed by Fashion, with $31.1 billion in the U.S. (11.8 percent of the total), and Sports at $25.3 billion in the U.S. (9.6 percent). Read the rest of this entry »

LIMA Names 2017 Rising Star Award Winners

LIMAThe International Licensing Industry Merchandisers’ Association (LIMA) named the licensing industry’s Rising Stars Award winners for 2017. The group of 13 licensing professionals will be recognized at LIMA’s 2017 International Licensing Awards ceremony on Tuesday, May 23, at the Mandalay Bay Convention Center in Las Vegas during Licensing Expo. Read the rest of this entry »

MGAE Appoints New Licensing Agents for Num Noms, L.O.L. Surprise!

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) appointed three new licensing agents to represent its toy The Point 1888 will represent Num Noms, LOL Surprise!, and  Little Tikes in the UK and Ireland. CPLG will represent Num Noms throughout Italy. Additionally, Character Mix will seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay, and Paraguay.

The trio joins a list of international licensing agents including  J&M Brands, Biplano,The Brand Residence, Partner Plus, Haven, Segal, and Tycoon. Read the rest of this entry »

Licensing University 2017 to Tackle Topics for Success in the Ever-Changing Marketplace

May27LIMA(2)The International Licensing Industry Merchandisers’ Association (LIMA) assembled Licensing University sessions on these and other topics featuring a “who’s who” of experts to help licensing professionals capitalize on today’s newest business prospects.

Licensing University takes place on May 22 to the 25 at Mandalay Bay Convention Center in Las Vegas, NV. The program is part of Licensing Week, held alongside Licensing Expo, which is owned and organized by UBM and sponsored by LIMA. The Expo begins on May 23. Read the rest of this entry »

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