The Licensing Blog

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Disney Channel Renews Elena of Avalor for Season Three, Expands Licenses

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. Read the rest of this entry »

eOne Extends Peppa Pig Licensing Program Across North America

eOne_PeppaEntertainment One (eOne) expanded the consumer products program for the global preschool series Peppa Pig, which airs on Nick Jr. in the U.S. and Treehouse TV in Canada. TCG will renew its contract for Peppa Pig games, and Ty Inc. will renew its contract for plush Beanie Babies. Jazwares continues its role as the master toy licensee for the property in the U.S and Canada. Read the rest of this entry »

Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Marvel Unveils Heroes Come In All Sizes Retail Campaign

Marvel LogoDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »

Cartoon Network’s The Powerpuff Girls Gains Momentum Across EMEA

individual toy shot variationsCartoon Network EMEA unveiled developments for The Powerpuff Girls in preparation for Spielwarenmesse 2017. Cartoon Network will rollout the toy range to Europe, the Middle East and Africa (EMEA) retailers and boost broadcast exposure through the signing of new free-to-air deals.

Since Cartoon Network launched the new series of The Powerpuff Girls last April, the first wave of product has already hit shelves across EMEA. The merchandise rollout is lead by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, fast-moving consumer goods (FMCG), and back-to-school products. Read the rest of this entry »

Kids Preferred Announces New Line Based on The World of Eric Carle

The World of Eric CarleKids Preferred announced its new line based on The World of Eric Carle, with The Very Hungry Caterpillar as its focus. This year marks the 50th anniversary of Brown Bear, Brown Bear, What do you See?, Eric Carle’s first picture book.

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Spiffy Pictures Names TOMY Master Toy Licensee for Nature Cat

NatureCatSpiffy Pictures signed a licensing agreement with TOMY International for the PBS KIDS series Nature Cat. TOMY International is the master toy licensee for categories including plush, figures, play sets, and role play for mass and specialty retail channels.

The TOMY line will debut with plush at the end of next year, and will join soft goods licensee Komar to bring Nature Cat products to the U.S. The agreements follow the announcement of the second and third season of the series, which will include 35 half-hour episodes and two hour-long specials. New episodes will premiere next fall.

Bulldog Secures New Partners for Miraculous: Tales of Ladybug & Cat Noir

bulldog-miraculousBulldog Licensing announced the first signings for superhero animation Miraculous: Tales of Ladybug & Cat Noir. Dreamtex, Aykroyds/TDP, and Whitehouse Leisure will all join pan-regional partners Topps and Stor in the brand’s licensing program.

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Spin Master Debuts Masha and The Bear Toy Line

SpinMaster LogoSpin Master Corp. launched new licensed toys based off of the animated series Masha and the Bear. The line will be available exclusively at Toys “R” Us in the U.S. and Canada. Masha and the Bear streams on Netflix in the U.S. and airs on Teletoon in Canada. Spin Master’s Masha and the Bear includes plush toys, soft dolls, and a play set.

 

Genius Brands International Launches SpacePOP Apparel Line at Select Kohl’s Stores

spacepopapparelfromjayaGenius Brands International Inc. (GBI) will launch the first apparel program for SpacePOP at select Kohl’s stores nationwide and online this month.

GBI will debut a collection of SpacePOP sportswear from Jaya Apparel for tween girls at Kohl’s including tops, bottoms, skirts, and dresses. The new line will be promoted in a digital marketing campaign, which features YouTube influencers Sophia Grace and Angelic.

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