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MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Sony Pictures Consumer Products Appoints Just Play as Master Toy Partner for The Emoji Movie

TheEmojiMovieSony Pictures Consumer Products appointed Just Play as master toy partner for The Emoji Movie, along with licensee partners across multiple categories to support the film’s consumer products program.

This summer, Just Play will introduce a new line of toys including blind bags, collectible figures, light-up figures, and plush toys inspired by characters from the film. Read the rest of this entry »

MGAE Appoints New Licensing Agents for Num Noms, L.O.L. Surprise!

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) appointed three new licensing agents to represent its toy The Point 1888 will represent Num Noms, LOL Surprise!, and  Little Tikes in the UK and Ireland. CPLG will represent Num Noms throughout Italy. Additionally, Character Mix will seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay, and Paraguay.

The trio joins a list of international licensing agents including  J&M Brands, Biplano,The Brand Residence, Partner Plus, Haven, Segal, and Tycoon. Read the rest of this entry »

MGA Entertainment Unwraps New Global Licensing Program for L.O.L. Surprise! Line

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) will unwrap details for the new global licensing program for the L.O.L. Surprise! doll line at this year’s Licensing Expo. The line of licensed toys is slated to hit retail next year.

MGAE’s licensing program will feature a comprehensive traditional and digital marketing strategy including advertising, public relations, and influencer campaigns, national promotional partnerships, and retail promotions. Read the rest of this entry »

Fandango Launches First Online Merchandise Store FanShop

FandagoFanshopFandango will debut the Fandango FanShop, its first online merchandise store, that offers a curated collection of wearables, collectibles, experiences, and events tied to theatrical releases and movie franchises. Launching in April, FanShop’s initial offerings will feature gear from the highly anticipated movies including Guardians of the Galaxy Vol. 2, Wonder Woman, Despicable Me 3, and more. Read the rest of this entry »

Jakks Pacific Debuts Disney’s Beauty and the Beast Toys and Role-Play Line

EnchantedRoseJewelryBoxJakks Pacific debuted its line of toys inspired by the upcoming live-action film Disney’s Beauty and the Beast. The collection includes Enchanted Rose Jewelry Box, Enchanted Objects Tea Set, Belle’s Ball Gown, Belle’s Dress Up Accessory Set, Ballroom Belle, and Baby Belle.

For more information or to speak with a Jakks Pacific spokesperson, contact Rachel Griffin (RGriffin@jakks.net) or Kopper Overton (KopperO@jakks.net).

YOTTOY Adds New Paddington and Eloise Collections

PaddBaby_CozyBlankieYOTTOY adds new classic collections to its line this year. The Paddington for Baby collection will launch alonside the Paddington 2 movie and will be available in the U.S. and Canada. A new range of toy and books will also launch this year to celebrate the 75th anniversary of Little Golden Books. Additionally, YOTTOY adds new Eloise collectibles, an inspired new plush and book collection from author and illustrator Greg Pizzoli, and more to its line this year. Read the rest of this entry »

Jakks Pacific Renews Licensing Agreement with Disney Consumer Products in China

jakksJakks Pacific Inc. renewed its mult-year licensing agreement with Disney Consumer Products and Interactive Media in China for merchandising rights for more than 50 properties.

 

The agreement includes Disney princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.

DHX Brands Appoints New Licensees for Teletubbies Across North America

DHXMEdia_TeletubbiesDHX Brands Built Games, a video game developer and publisher, as part of nine new Teletubbies consumer products deals brokered via CPLG North America.

This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for kids that will help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow kid’s vocabulary. Read the rest of this entry »

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