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MGA Entertainment Unwraps New Global Licensing Program for L.O.L. Surprise! Line

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) will unwrap details for the new global licensing program for the L.O.L. Surprise! doll line at this year’s Licensing Expo. The line of licensed toys is slated to hit retail next year.

MGAE’s licensing program will feature a comprehensive traditional and digital marketing strategy including advertising, public relations, and influencer campaigns, national promotional partnerships, and retail promotions. Read the rest of this entry »

Fandango Launches First Online Merchandise Store FanShop

FandagoFanshopFandango will debut the Fandango FanShop, its first online merchandise store, that offers a curated collection of wearables, collectibles, experiences, and events tied to theatrical releases and movie franchises. Launching in April, FanShop’s initial offerings will feature gear from the highly anticipated movies including Guardians of the Galaxy Vol. 2, Wonder Woman, Despicable Me 3, and more. Read the rest of this entry »

Jakks Pacific Debuts Disney’s Beauty and the Beast Toys and Role-Play Line

EnchantedRoseJewelryBoxJakks Pacific debuted its line of toys inspired by the upcoming live-action film Disney’s Beauty and the Beast. The collection includes Enchanted Rose Jewelry Box, Enchanted Objects Tea Set, Belle’s Ball Gown, Belle’s Dress Up Accessory Set, Ballroom Belle, and Baby Belle.

For more information or to speak with a Jakks Pacific spokesperson, contact Rachel Griffin (RGriffin@jakks.net) or Kopper Overton (KopperO@jakks.net).

YOTTOY Adds New Paddington and Eloise Collections

PaddBaby_CozyBlankieYOTTOY adds new classic collections to its line this year. The Paddington for Baby collection will launch alonside the Paddington 2 movie and will be available in the U.S. and Canada. A new range of toy and books will also launch this year to celebrate the 75th anniversary of Little Golden Books. Additionally, YOTTOY adds new Eloise collectibles, an inspired new plush and book collection from author and illustrator Greg Pizzoli, and more to its line this year. Read the rest of this entry »

Jakks Pacific Renews Licensing Agreement with Disney Consumer Products in China

jakksJakks Pacific Inc. renewed its mult-year licensing agreement with Disney Consumer Products and Interactive Media in China for merchandising rights for more than 50 properties.

 

The agreement includes Disney princess and Disney Frozen for the large doll category, plus new entertainment properties including Disney’s Moana and Disney’s Beauty and the Beast. The deal also covers dress-up, role-play, costumes, and masks and accessories, as well as properties for Disney Tsum Tsum collectibles, action figures, ride-ons, and wagons.

DHX Brands Appoints New Licensees for Teletubbies Across North America

DHXMEdia_TeletubbiesDHX Brands Built Games, a video game developer and publisher, as part of nine new Teletubbies consumer products deals brokered via CPLG North America.

This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for kids that will help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow kid’s vocabulary. Read the rest of this entry »

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

National Wildlife Federation Expands Ranger Rick Licenses for 50th Anniversary

NationalWildlifeFederationThe National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

JAKKS Pacific, Lafig Belgium S.A., Sony Partner for Smurfs Toy Line

Jakks_SmurfsJAKKS Pacific Inc., Lafig Belgium S.A., and Sony Pictures Consumer Products partnered for the global launch of Smurfs toys inspired by the animated film Smurfs: The Lost Village, from Sony Pictures Animation.

JAKKS’ range includes figurines, play sets, and talking plush that will feature Smurf characters including, Smurfette, Clumsy, and Hefty. Key items include, Smurfs and Animal Friends Assortment; 8-inch Bean Bag Plush; Smurf Vehicle Packs; Talking Feature Plush; Smurf Mushroom House Playsets; and Jumbo Basic Plush. Read the rest of this entry »

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