The Licensing Blog

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American Girl Live Musical Tour to Debut This Fall

WebAmerican Girl, a subsidiary of Mattel Inc., partnered with Mills Entertainment to launch American Girl Live, a new musical production is inspired by the American Girl characters. The show will kick-off its nationwide tour this fall and merge character storylines with new original music.

Full tour dates and details will be announced in the coming weeks. For more information, visit americangirllive.com.

Sunny Days Entertainment, Haschel Holdings Ltd. Appoint Global Icons as Worldwide Licensing Agent for Cupcake Surprise

CupcakeSurpriseSunny Days Entertainment and Haschel Holdings Ltd. appointed Global Icons as the exclusive brand licensing agent for the Cupcake Surprise collectible doll line.

Global Icons will launch a cohesive licensing and merchandising program based on the two-in-one collection. The program will feature categories including apparel, accessories, plush, games, social expressions, back-to-school, interactive, food and beverage, home furnishings, publishing, and more. Read the rest of this entry »

Jakks Pacific to Showcase Disney’s Fancy Nancy at Toy Fair

Jakks_FancyNancyJakks Pacific Inc. will display a host of new products for Disney Junior’s Fancy Nancy at the North American International Toy Fair this weekend.

Disney Junior‘s Fancy Nancy follows the adventures of a girl who brings the fancy to all aspects of her life, including her advanced vocabulary, her elaborate attire, and more. The stories are geared towards kids ages 2 to 5 and have an underlying theme of self-expression, originality, and love of family. Read the rest of this entry »

Cartoon Network Enterprises Expands Rick and Morty Licensing Program

29979_R&M_MysteryMini__Plush_PDQ_HOTTOPICCartoon Network Enterprises and its Adult Swim branch will introduce an expanded licensee program based on the Rick and Morty series at the North American International Toy Fair in New York City.

New licensing partners include Funko for collectibles, blind bags, and plush; KIDdesign for headphones, earphones, speakers, and electronic accessories; Kurt S. Adler for holiday ornaments; McFarlane Toys for brick-building toys; Monogram Direct for blind bags; Toy Factory for plush; and USAopoly for games, puzzles, and collectibles. Read the rest of this entry »

Hasbro Partners with Laura Schuffman for My Little Pony: Equestria Girl Fashion Dolls Relaunch

Hasbro_MLPHasbro partnered with celebrity fashion stylist Laura Schuffman to design the looks for the relaunch of My Little Pony: Equestria Girls fashion dolls collection. Each Mane 7 character has a style inspired by real-life looks.

The new Equestria Girls fashion dolls line will be available this month in the U.S. and will launch globally beginning next month. Read the rest of this entry »

MGAE Expands Global Licensing Program for L.O.L. Surprise!

LOLSurpriseTotsBallSeries2MGA Entertainment Inc. will expand its global licensing program for its toy brand L.O.L. Surprise!. L.O.L. Surprise! launched last December and offers seven layers to unwrap with a surprise in each layer, and a doll with a water feature as the final

MGAE appointed a roster of North American and international licensees to support the launch of the global licensing program.  International licensees include BCI in the for nightwear, apparel, and swimwear (UK); Blueprint for stationery (UK); Cardinal Industries for games and puzzles (Europe); Danilo for greeting cards and calendars (UK); DJ Murphy for a monthly magazine (UK); Dreamtex for home textiles (UK); H&A for health and beauty (UK); Little Brother Books for annuals (UK); MV Sports bikes, scooters, and accessories (UK); Parragon for publishing (U.S., UK, Ireland, Australia, New Zealand, Canada, and Asia-Pacific); and TDP/Aykroyds for nightwear, underwear, and swimwear (UK). Read the rest of this entry »

Guru Studio Names Toy State as Master Toy Partner for Netflix Series

ToyStateLogoGuru Studios named Toy State as its master toy licensee for its Netflix Original preschool animated series, True and the Rainbow Kingdom. The deal was brokered by Guru’s licensing agency, Brand Central.

Toy State will create a robust product line featuring figures, role play, plush, play sets, and dolls, marking a major expansion into new product categories as part of the company’s overall global growth strategy. Read the rest of this entry »

eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

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