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Nelvana Extends Licensees for Super Wings

nelvana_superwingsCorus Entertainment’s Nelvana adds new consumer products partners in France for its animated series Super Wings. In addition, a new weekday timeslot was secured for the preschool series on the Gullidoo children’s programming block on France’s Gulli last month. Super Wings also airs on Piwi+.
Nelvana signed 15 new consumer products agreements for Super Wings, including: master toy licensee Auldey; AD global for toys and accessories; ATM for back-to-school; Bon Bon for confectionery; Canal Toys for arts and crafts; Chauss Europ for footwear; Clementoni for puzzles and games; D’Arpeje for wheeled toys; Dekora for cake decorations; Famosa for ride-ons; Biochi Preziosi for balls and educational and electronic games; Hemma for publishing; Pik and Roll for bicycles; Play By Play for plush; and Sun City for apparel.

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Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Marvel Unveils Heroes Come In All Sizes Retail Campaign

Marvel LogoDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »

Cartoon Network’s The Powerpuff Girls Gains Momentum Across EMEA

individual toy shot variationsCartoon Network EMEA unveiled developments for The Powerpuff Girls in preparation for Spielwarenmesse 2017. Cartoon Network will rollout the toy range to Europe, the Middle East and Africa (EMEA) retailers and boost broadcast exposure through the signing of new free-to-air deals.

Since Cartoon Network launched the new series of The Powerpuff Girls last April, the first wave of product has already hit shelves across EMEA. The merchandise rollout is lead by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, fast-moving consumer goods (FMCG), and back-to-school products. Read the rest of this entry »

The Smiley Co. Celebrates 30th Anniversary with Strong Brand Presence

SmileyWorldThe Smiley Co. celebrates its 30th anniversary this year and will continue to exhibit at leading trade shows for categories including apparel, back to school, food, gifts, greeting cards, home décor, and toys. Since the launch of SmileyWorld 20 years ago, the brand has sold billions of units, launched tens of thousands of products, and achieved sales in excess of 1 billion Euros across 13 categories throughout the world. Read the rest of this entry »

Sesame Workshop Names Sambro International Licensee for European Territories

SesameStreet_SambroSesame Workshop named Sambro International as its licensee to develop a new range of Sesame Street plush toys, bags, and arts and crafts for the UK, Benelux, Iberia, the Nordic countries, and Central and Eastern Europe (CEE).

CPLG, Sesame Workshop’s licensing representative in the territories, helped broker the deal. Sambro will create a variety of branded products to build a strong presence with major retailers working closely with CPLG’s local network of offices.

The Powerpuff Girls Toy Line Launches in the UK

PowerPuffGirls_DeluxeStoryMakerThe revival of Cartoon Network’s franchise The Powerpuff Girls made a debut  across Europe, the Middle East, and Africa (EMEA) last April. As London Toy Fair prepares to open its doors, Cartoon Network details the UK launch plans for the new The Powerpuff Girls range from global toy partner Spin Master.

Argos debuted the initial rollout this month, including the Story Maker play set and plush from its online catalogue. The launch is supported by a TV and digital campaign.

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Licensing Works! Expands New Licensing Programs for Mundo Lanugo

LicensingWorks_Mundo2Licensing Works! will expand the Mundo Lanugo licensing program initiatives for its client Lanugo Inc., a multi-platform Spanish language preschool property.

In December, a line-up of Mundo Lanugo Christmas carols were released. Licensing Works! plans to expand its outreach and currently seeks licensing partners for this year’s Christmas merchandise, which will include plush, books, toys, games, music, ornaments, apparel, packaged grocery, live touring shows, and in-store promotional programs.

This January, Mundo Lanugo was featured at Macy’s in an expanded Three Kings celebration for the fourth consecutive year as part of the New Year celebrations.

Kids Preferred Announces New Line Based on The World of Eric Carle

The World of Eric CarleKids Preferred announced its new line based on The World of Eric Carle, with The Very Hungry Caterpillar as its focus. This year marks the 50th anniversary of Brown Bear, Brown Bear, What do you See?, Eric Carle’s first picture book.

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eOne Prepares for the Peppa Pig Retail Launch in India

eone_indiaEntertainment One (eOne) shares plans for the retail launch of Peppa Pig in India. The TV series made its broadcast debut in the country last summer on VOOT Kids, the video on demand (VoD) destination by Viacom18 for kids’ content in India. Peppa Pig also made its debut on Nickelodeon preschool channel Nick Jr. India this month.

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