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Jay@Play to Launch Interactive Zoonicorn Plush

Jay@PlayZoonicornAliel.Promi will launch Wish Me Zoonicorn plush at Licensing Expo in Las Vegas next month. The four soft Zoonicorns interact with kids as they play with them.

Wish Me Zoonicorns will be available this fall, through a direct-to-consumer TV advertising campaign. Zoonicorn will also introduce new videos in its series of musical adventures, and three new music videos were recently introduced for a total of eight music videos.

CPLG to Represent UglyDolls in EMEA

UglyDolls LogoCPLG was appointed as the licensing agent for the UglyDolls franchise in Europe, the Middle East, and Africa (EMEA), excluding CEE (central and Eastern Europe) and the Nordics.

 

CPLG will develop a licensing program across a broad range of categories, with an initial focus on apparel, accessories, and gifting, targeting young adults and kids.

 

Represented by master agent White Space Entertainment, on behalf of global media company STX Entertainment, UglyDolls will premiere a feature length animated movie released via STX Films next year. Hasbro was recently named master global toy licensee, and recording artist Pitbull signed on to the voice cast for the upcoming feature film. Additional projects are in the works, including a TV series and digital content.

Evolution Named Worldwide Brand Management Agency for Tiny Headed Kingdom

0721_THK_Hero Shot_FinalEvolution was appointed as the worldwide brand management agency for Tiny Headed Kingdom (THK), a plush lead character brand. THK consists of six lovable characters with tiny heads, big hearts, and large huggable bodies. The characters include Nickleby the Lion, Twist the Tiger, Dorrit the Elephant, Bagstock the Fox, Heep the Sloth, and Pip the Bear.

Calendar Holdings LLC originally licensed THK plush in 2016. The company renewed its agreement and added three additional characters and two smaller sizes, offering 18 SKU’s in total. Read the rest of this entry »

Bonkers Toys Nominated for LIMA Award for slither.io Line

Bonkers_slitherioThe Licensing Industry Merchandisers Association (LIMA) nominated Bonkers Toys and its licensed slither.io toy line as one of six 2018 nominees in the “Toys and Games for Ages 0-12” category.

Bonkers Toys saw potential for slither.io, a family-friendly game and app from independent developer Lowtech Studios, shortly after the game was released. Bonkers became the first licensee for the mobile game, and created a true-to-license line of products including blind bag collectibles, plush, backpack clips, spinners, squishies, and build-a-slither toys. The toys are available at major retailers such as Target, Walmart, Toys “R” Us, Five Below, and Party City, with millions of units sold to date. Read the rest of this entry »

ImaGENNation, Epiphany Schwarz Appoint Jay@Play As Cozy Wings Master Toy Partner

CozyWingsEpiphany Schwarz and GennComm ImaGENNation appointed Jay@Play as the master toy licensee for Cozy Wings. Created by Christine Mangnall-Schwarz, Cozy Wings is a unique, wearable cape and wings combination for kids and adults that inspires imaginative play.

Next month, Jay@Play will introduce patented Cozy Wings on As Seen on TV in several markets worldwide. There are multiple patents pending, including two worldwide patents. Cozy Wings are also expected to be available at retail later this year.

Seven20 to Launch Gummibär Plush in the U.S. and Canada

GummibarAndFriendsGummibär expands its licensing program with a new line of plush today from Seven20. The range will include traditional and animated plush, and a mask that speaks and sings. YouTube series Gummibär and Friends characters Kala the Cat and Harry the Chameleon will be introduced at a later date. This agreement is part of a growing license range for Gummibär, which includes mobile apps, impulse merchandise, and men’s, women’s, and children’s apparel.

The Sharpe Company represents the consumer products licensing for Gummibär & in North America and the UK.

Aurora World to Launch Dr. Seuss Product Line

drseussAurora World will launch a line of products inspired by the books by American author Theodor Geisel, also known as Dr. Seuss. The initial launch will feature popular characters from the books and will be available in stores later this year.

 

Alpha Group, DHX Brands Partner for Massive Monster Mayhem Toys

DHX_Alpha_MassiveMonsterMayhemDHX Brands appointed Alpha Group as its global toy licensee, excluding Asia, for its action-packed science fiction competition series Massive Monster Mayhem.

Produced by DHX Media, Massive Monster Mayhem is co-created by Artur Spigel and Michael Chaves. Alpha Group’s line of product will include inflatable role-play toys, dress up items, action figures, R/C, plush, and board games inspired by the series. Read the rest of this entry »

Night & Day Studios, Rich Frog to Launch Peekaboo Barn Plush

RichFrog_PeekaBooBarnNight & Day Studios and Rich Frog Industries will debut Peekaboo Barn plush toys at NY Now from February 4 to 7. Ten different farm animals will be available to retailers this spring.

Rich Frog will offer characters from Peekaboo Barn in 66-inch assortments, and the line will be available at specialty, gift, and toy stores, as well as at small and mid-tier chains.

Read the rest of this entry »

Zoonicorn, Jay@Play Enter Licensing Agreement for New Zoonicorn Toys

ZoonicornZoonicorn LLC entered into a licensing agreement with Jay@Play to design and manufacture the four Zoonicorns. Jay@Play will introduce two new lines of Zoonicorn toys, which are expected to be available for back-to-school next year. Read the rest of this entry »

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