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eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

Build-A-Bear Workshop, Hot Topic Partner for Furry and Fierce Collection

Build-A-Bear Workshop Inc. and Hot TopicFurryNFierce_BABW_Logo copy have teamed up to debut a bold-yet-cuddly line of furry friends, complete with stylish outfits and accessories, and matching pieces for teens and young adults. This is the first time the brands have worked together to develop a joint collection, which they will officially unveil in mid-July. Read the rest of this entry »

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

Build-A-Bear Workshop Adds Pop-Up Shops at Select Movie Theaters, Family Resorts

BuildABear_CarnivalCruiseThis summer, Build-A-Bear Workshop will offer new experiences for fans at select AMC Theatres, Carnival Cruise Line ships, Gaylord Hotels, and Beaches Resorts.

Build-A-Bear Workshop seasonal pop-up shops opened in March at select AMC Theatres locations in Florida, New Jersey, and Pennsylvania, and 10 additional shops opened this month in Texas, Kansas, and Missouri. Kids can make movie-inspired plush and customize it with an assortment of clothing, accessories, scents, and sounds. Pre-stuffed plush are also available. Read the rest of this entry »

Jakks Pacific Appointed as Master Toy Licensee for Mega Man

Jakks_MegaManDHX Brands and Dentsu Entertainment USA appointed Jakks Pacific Inc. as worldwide master toy licensee—excluding Asia—for their co-produced animated series Mega Man. The deal brokered by CPLG North America.

The multi-year license agreement allows Jakks to exclusively manufacture, market, and distribute a range of consumer products, including action figures, figurines, play sets, accessories, dress up and role-play, Halloween costumes, plush, and vehicles. Read the rest of this entry »

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Sony Pictures Consumer Products Appoints Just Play as Master Toy Partner for The Emoji Movie

TheEmojiMovieSony Pictures Consumer Products appointed Just Play as master toy partner for The Emoji Movie, along with licensee partners across multiple categories to support the film’s consumer products program.

This summer, Just Play will introduce a new line of toys including blind bags, collectible figures, light-up figures, and plush toys inspired by characters from the film. Read the rest of this entry »

Wicked Cool Toys Named Master Toy Licensee for Pokémon

WickedCoolToys_LogoThe Pokémon Co. International appointed Wicked Cool Toys as master toy licensee for the Pokémon brand. Beginning July 2018, Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, role-play items, and other toys based on the animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Co. International’s parent organization, The Pokémon Co. Read the rest of this entry »

Fandango Launches First Online Merchandise Store FanShop

FandagoFanshopFandango will debut the Fandango FanShop, its first online merchandise store, that offers a curated collection of wearables, collectibles, experiences, and events tied to theatrical releases and movie franchises. Launching in April, FanShop’s initial offerings will feature gear from the highly anticipated movies including Guardians of the Galaxy Vol. 2, Wonder Woman, Despicable Me 3, and more. Read the rest of this entry »

Moose Toys Launches Disney Crossy Road Merchandise

71003 DCR Mystery HangerMoose Toys announced plans for its new toy line based on the mobile game Disney Crossy Road. In the game, players hop, dodge, and slide their way through busy lanes of traffic. Since its launch a year ago, it has been downloaded more than 31 million times.

The initial collection from Moose Toys will feature Disney and Pixar characters from the app including Mickey Mouse, Donald Duck, Buzz Lightyear, Simba, Baymax, and more. The line will include collectible micro figures, backpack hangers, and plush, and will be available at select retailers beginning April 1.

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