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YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Sony Pictures Consumer Products Appoints Just Play as Master Toy Partner for The Emoji Movie

TheEmojiMovieSony Pictures Consumer Products appointed Just Play as master toy partner for The Emoji Movie, along with licensee partners across multiple categories to support the film’s consumer products program.

This summer, Just Play will introduce a new line of toys including blind bags, collectible figures, light-up figures, and plush toys inspired by characters from the film. Read the rest of this entry »

McFarlane Toys, CBS Consumer Products Partner to Launch New Star Trek Line

McFarleneToys_LogoMcFarlane Toys signed a toy license deal with CBS Consumer Products to create figures, role play weapons, and accessories for the new Star Trek: Discovery television series. In additionMcFarlane Toys will also create merchandise from the entire Star Trek universe, including the classic TV series Star Trek: The Original Series and the library of films. Read the rest of this entry »

Toy State, Marvel Partner for New Marvel Universe Superhero Vehicles

ToyState_Marvel_Hero Rider_SpiderManToy State partnered with The Walt Disney Co. to begin developing products based on the Marvel Comics propertyThis new partnership grants Toy State the rights to expand its collection of licensed vehicles with superheroes from the Marvel Universe. The debut offerings feature Spider-Man, Hulk, Iron Man, Captain America, Rocket Raccoon, and more, and are set to debut at major retailers nationwide this fall.

Toy State will add to its “lights and sound” vehicles with a range of action-ready Marvel superhero vehicles. The new vehicles include Hero Rider, Rumble To The Rescue, Hero Bump ‘n Go, and Hero Battle Wagon.

Shopkins Collectible Brand Ranks as Top Priority

ShopkinsBulldog Licensing revealed the Shopkins collectible brand is now a top three licensed brand across multiple categories.

 Shopkins is the No. 1 brand in both the stationery and lunchware and lighting categories, as well as No. 2 in baked goods, No. 3 in trading cards and stickers, and No. 3 in primary-age girls’ magazines.

Additionally, according to NPD figures, Shopkins is the No. 1 girls’ brand in the toy market, where it continues to grow. Shoppies Dolls is the No. 1 fashion doll in the market by value, while Happy Places—the Shopkins sub-brand—is bigger than any other non-Shopkins collectible on the market. Read the rest of this entry »

Ben 10 Makes Free-to-Air Broadcast Launch in the UK, New Merchandise Line to Debut

Ben10 Vert Camp Image_GCartoon Network’s Ben 10 animated series will make its free-to-air premiere in the UK on CITV and ITV on Sunday.

The new episodes of Ben 10 currently air on Cartoon Network in the UK. The terrestrial channel will now continue to air Ben 10 as part of its primetime line-up.

 The new Ben 10 series sees the energetic Ben Tennyson return in his original and favorite form, as a 10-year-old boy who transforms into aliens. Since premiering in EMEA (Europe, the Middle East, and Africa) last October the series has already reached more than 27 million individuals across the region. Read the rest of this entry »

The Jim Henson Co., McFarlane Toys Partner for Figures Inspired by Labyrinth, The Dark Crystal

McFarlaneToys_Henson_JarethThe Jim Henson Co. partnered with McFarlane Toys to create figures based on characters from two of Henson’s features, Labyrinth and The Dark Crystal.

McFarlane Toys will produce fully-articulated action figures that are replicas of their on-screen personas. The toys will feature a 7-inch figure of Labyrinth’s Jareth the Goblin King, as well as Jen and Kira figures inspired by their The Dark Crystal characters. These figures will also debut in new window box collector packaging and come with Labyrinth and The Dark Crystal branded bases.

Jareth the Goblin King figure will be available at major retailers this November, and Jen and Kira figures are expected to release next spring.

MGAE Appoints New Licensing Agents for Num Noms, L.O.L. Surprise!

MGAE_LOLSurpriseMGA Entertainment Inc. (MGAE) appointed three new licensing agents to represent its toy The Point 1888 will represent Num Noms, LOL Surprise!, and  Little Tikes in the UK and Ireland. CPLG will represent Num Noms throughout Italy. Additionally, Character Mix will seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay, and Paraguay.

The trio joins a list of international licensing agents including  J&M Brands, Biplano,The Brand Residence, Partner Plus, Haven, Segal, and Tycoon. Read the rest of this entry »

Zing Names JLG Exclusive Licensing Agent of Record for Stikbot

Zing__Stikbot_JLGZing appointed the Joester Loria Group (JLG) as its exclusive licensing agent of record for Stikbot in the U.S. and Canada. Launched in 2015, Stikbot drove one billion impressions last year.

The Joester Loria Group will feature a strategic merchandising and licensing program for Stikbot. The program will extend Stikbot and storylines from Stikbot animations into new categories that include R/C vehicles and take-along Stikbot characters, graphic novels, audio and electronic accessories, apparel, home décor, Halloween costumes, and food.

Moose Toys Adds New Licensees for Shopkins

Shopkins_LifestyleMoose Toys is growing licensing partnerships for Shopkins. The brand now has more than 210 licensees and 18 agents globally focusing on gaming, content, licensing, and toys.

Highlights from 2016 include Shopkins licensed product sales more than $1 billion and Shopkins finishing as the No. 1 girls brand in nine categories in the U.S. including apparel (basics and sleep), bedding, party, kids’ stationery, accessories, seasonal, and home.  Read the rest of this entry »

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