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Toy State, Feld Entertainment Partner to Expand Monster Jam Portfolio

ToyStateLogoToy State partnered with Feld Entertainment to expand the Monster Jam portfolio. The three year, multi-territory agreement grants Toy State construction toy category rights for the development of Monster Jam-branded toys within the company’s Machine Maker product line.

As part of the expansion of the Machine Maker line, Toy State will incorporate Monster Jam trucks including Grave Digger, Max-D, El Toro Loco, and Monster Mutt. The line currently features popular Caterpillar construction machines within the play sets and vehicles found at major retailers globally. The new toys will be available at retailers next spring. Read the rest of this entry »

Zuru, Tangle Creations Partner to Relaunch Tangle Toys

ZuruZuru partnered with Tangle Creations to relaunch inventor and sculptor Richard Zawitz’ Tangle toys. The new line is available now at major retailers in the U.S. and a marketing campaign will rollout next month.

Tangles feature interconnecting links on a 90-degree curve that click together and pivot at each joint to form twisty creations. Tangles can be used as puzzles, fidget toys, movable sculptures, and more. Tangle toys originally launched in 1981 by Richard X. Zawitz, with more than 120 million Tangle units sold in over 40 countries to date.

Zuru’s full range of product will include Tangle links in an assortment of colors with a wide different patterns and textures.

 

MGAE Expands Global Licensing Program for L.O.L. Surprise!

LOLSurpriseTotsBallSeries2MGA Entertainment Inc. will expand its global licensing program for its toy brand L.O.L. Surprise!. L.O.L. Surprise! launched last December and offers seven layers to unwrap with a surprise in each layer, and a doll with a water feature as the final

MGAE appointed a roster of North American and international licensees to support the launch of the global licensing program.  International licensees include BCI in the for nightwear, apparel, and swimwear (UK); Blueprint for stationery (UK); Cardinal Industries for games and puzzles (Europe); Danilo for greeting cards and calendars (UK); DJ Murphy for a monthly magazine (UK); Dreamtex for home textiles (UK); H&A for health and beauty (UK); Little Brother Books for annuals (UK); MV Sports bikes, scooters, and accessories (UK); Parragon for publishing (U.S., UK, Ireland, Australia, New Zealand, Canada, and Asia-Pacific); and TDP/Aykroyds for nightwear, underwear, and swimwear (UK). Read the rest of this entry »

3Doodler, Cartoon Network Partner for Powerpuff Yourself Kits

PPG_3Doodler3Doodler partnered with Cartoon Network for its 3Doodler Start Powerpuff Yourself Pen Set and Activity Kit. The kit features a special edition 3Doodler Start Pen, new themed DoodleMolds, DoodleBlocks, and a new plastic color pallete for kids to create their own Powerpuff adventures.

The 3Doodler Start Powerpuff Yourself Pen Set and Activity Kit will be available at amazon.com and the3Doodler.com. Each 3Doodler Start Powerpuff Yourself Pen Set includes a Special Edition Black Sparkle 3Doodler Start x The Powerpuff Girls 3D Printing Pen, four packs of 3Doodler Start Plastic in 12 colors, a Powerpuff Head DoodleMold, four DoodleBlocks, a Powerpuff Yourself activity guide, and a Micro USB Charging Cable. Read the rest of this entry »

Thomas & Friends, Pottery Barn Kids Launch Exclusive Home Décor Collection

ThomasFriendsBedroom_PotteryBarnMattel’s Thomas & Friends brand partnered with Pottery Barn Kids to debut an exclusive licensed collection of Thomas & Friends home décor and accessories. The Thomas & Friends from Pottery Barn Kids collection includes more than 20 pieces that feature bedding, decorative accessories, tabletop, luggage, lighting, pajamas, and toys.

The collection incorporates artwork based on the original illustrations of Thomas and his friends from the 1945 The Railway Series by the Rev. W Awdry. The collection is available for purchase now on potterybarnkids.com and in select Pottery Barn Kids stores nationwide beginning on September 22.

The Roald Dahl Literary Estate Appoints Brand Activation Consulting as North American Licensing Agent

Roald DahlThe Roald Dahl Literary Estate appointed Brand Activation Consulting LLC (BAC) as its exclusive North American licensing agent. A new collection based on the stories from Ronald Dahl and Sir Quentin Blake’s illustrations will be available next spring. The products will include Charlie and the Chocolate Factory, James and the Giant Peach, Matilda, and The BFG.

Dahl’s stories are available in 58 languages and approximately more than 250 million books have been sold to date. This year, Roald Dahl was voted the Greatest Storyteller of All Time in a poll commissioned by Canon UK. Read the rest of this entry »

LMA to Represent Lionel

LIONEL LOGOSLisa Marks Associates Inc. (LMA) is now the licensing agency for Lionel LLC. Key planned product categories for the Lionel licensing program include toys and games, gifts and collectibles, publishing, digital games and apps, apparel and accessories, and more.

Since 1900, Lionel’s classic railroad sets and toys feature an attention to detail, with accurate model reproductions of locomotives, train cars, structures and accessories. Lionel has also committed to the present with Bluetooth technology and innovative new collections such as the Polar Express train set, which was released in conjunction with the Warner Bros. movie.

Super Wings Season Two Launches on Treehouse, New Toys to Launch from The Alpha Group US

nelvana_superwingsThe second season of Super Wings is now available on Treehouse. Season two features new stories, destinations, and characters.
The preschool follows a jet plane named Jett who travels the world delivering packages to children. On every delivery, Jett encounters a new problem that he and his friends, the Super Wings, must work together to solve.

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Disney Launches Star Wars AR Event During Force Friday II

ForceFridayFollowing the global response to Force Friday in 2015, Disney and Lucasfilm will launch Find the Force during Force Friday II. The global augmented reality event will commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt will take place over three days at more than 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate an augmented reality experience featuring Star Wars characters, including fan-favorites, and new surprise additions from the film. Read the rest of this entry »

The LEGO Group Reveals Global Licensing and Merchandising Program for The LEGO Ninjago Movie

LEGO NINJAGO_70614 Lightning JetThe LEGO Group and Warner Bros. Consumer Products (WBCP) revealed the licensing and merchandising program for The LEGO Ninjago Movie, including apparel, accessories, costumes, toys, publishing, stationery, party goods, and more. 

LEGO will launch more than 15 original construction sets inspired by the movie to let fans recreate scenes from the film, including the Spinjitzu Training Dojo, Ninjago City Chase, Master Falls, Manta Ray Bomber, “Garmadon, Garmadon, GARMADON!,” and the intricate Ninjago City. Additional building sets will feature new collectibles, including the Water Strider, Jelly Sub, Green Ninja Mech Dragon, Lightning Jet, Garma Mecha Man, Fire Mech, Ice Tank, Temple of the Ultimate Ultimate Weapon, and Destiny’s Bounty. Read the rest of this entry »

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