The Licensing Blog

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Saban Brands Expands Power Rangers Brand in EMEA Territories

PowerRangersSaban Brands will add new content, product lines, retail initiatives, and marketing activity for Power Rangers in Europe, the Middle East, and Africa (EMEA).

http://licensingbook.com/saban-brands-expands-power-rangers-brand-in-emea-territories

Power Rangers Ninja Steel premiered its 24th season in the UK in August, and is currently rolling out throughout the EMEA territory. Broadcast partners include Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece), and London Live (UK). Read the rest of this entry »

WowWee Retains Striker Entertainment as Worldwide Licensing Agency for Fingerlings

WowWee.Fingerlings3WowWee retained Striker Entertainment to serve as the worldwide licensing agency for the Fingerlings toy line. The toys cling to kids’ fingers and react to sound, motion, and touch with more than 40 animations.

Striker will work with WowWee to develop a worldwide licensing strategy to expand the growing consumer interest and retail demand for additional consumer products categories.

MGAE Expands the Worldwide Licensing Program for Num Noms

NumNomsMGA Entertainment Inc. (MGAE) continues to expand the global licensing program for its scented collectibles brand Num Noms.

Featuring more than 400 characters and thousands of unique combinations, the collection has an expansive global licensing program, with more than 90 manufacturers worldwide across all major categories of softlines, hardlines, and publishing. Read the rest of this entry »

eOne Expands Consumer Products Program for PJ Masks

eOne_PJMasks_JakksEntertainment One (eOne) expands its consumer products program for PJ Masks, including new ride-ons, bicycles, safety helmets, and more debuting this fall and into early 2018.

PJ Masks gear hitting retail nationwide includes the Catboy Cat-Car and Gekko Mobile ride-ons from Jakks Pacific. These custom sculpted, kid-powered vehicles come with flashing lights, sound effects, and play the PJ Masks theme song. Jakks will also offer the Happy Hauler, a wagon that transforms into a ride-on with at the press of a button, and the PJ Masks Playland. Read the rest of this entry »

Tinkertoy Introduces My Little Pony Building Sets

MyLittlePonyRarityK’NEX Brands introduces Tinkertoy building sets inspired by the animated series My Little Pony: Friendship is Magic, currently seen in 180 countries around the world.

The new products combine the Tinkertoy building system with the main characters from My Little Pony, both under license to K’NEX from Hasbro. The building sets launch this fall.

Fun2Play Toys Adds New Licensing Partners for Poo-nicorn Products

Fun2Play_Poonicorn_PinkFun2Play Toys will expand its Poo-nicorn portfolio with the addition of new licensing partners.

The product line will incorporate images of Poo-nicorns on daywear, sleepwear, and sporting goods. These consumer goods join a recently released app, Bloopy and Friends, and a new line of toys available at retail.

Partners include Intimo Kids for sleepwear (U.S.); Happy Threads for daywear and T-shirts (U.S.); Esquire Footwear for footwear (U.S. and Canada); JCorp for daywear and T-shirts (Canada); Jammers for sleepwear (Canada) and pet wear and accessories (U.S. and Canada); and Stoneridge Cycle for sporting goods (Canada).

 

PlayMonster Adds Super Spinner Swing to Portfolio

Super_SpinnerPlayMonster LLC acquired the worldwide rights for outdoor children’s swing Super Spinner.

The swing is an upgraded take on the tire swing, featuring a round seat, adjustable double-braided ropes, and weather-resistant clips. Made in the U.S., the Super Spinner holds multiple patents and is designed to swing and spin from a tree, a play set or a secure structural beam. The swing comes fully assembled with the necessary hanging materials. Read the rest of this entry »

Cra-Z-Art, Kodak Partner for Puzzle Collection

CRA-Z-ART Kodak 1000Cra-Z-Art entered a brand licensing agreement with Eastman Kodak Co. to produce and distribute puzzles in the U.S. The puzzles will feature photo imagery and be available in different size piece counts, including 100 pieces to 2,000 pieces.

Last year, Cra-Z-Art entered the puzzle category with the acquisition of Lafayette Puzzle Factory. According to the NPD market research group, puzzles and games was one of the fastest growing categories last year, increasing by 18.

Cra-Z-Art’s Kodak puzzles will be manufactured in the U.S. and are expected to be available at major retailers this fall.

Toy State, Feld Entertainment Partner to Expand Monster Jam Portfolio

ToyStateLogoToy State partnered with Feld Entertainment to expand the Monster Jam portfolio. The three year, multi-territory agreement grants Toy State construction toy category rights for the development of Monster Jam-branded toys within the company’s Machine Maker product line.

As part of the expansion of the Machine Maker line, Toy State will incorporate Monster Jam trucks including Grave Digger, Max-D, El Toro Loco, and Monster Mutt. The line currently features popular Caterpillar construction machines within the play sets and vehicles found at major retailers globally. The new toys will be available at retailers next spring. Read the rest of this entry »

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