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Breyer to Introduce DreamWorks Spirit Riding Free Toy Line This Summer

BreyerLogoBreyer Animal Creations was named specialty toy licensee for the new DreamWorks Animation Television series DreamWorks Spirit Riding Free. Breyer debuted the new line at the North American International Toy Fair this week.

The Netflix original series DreamWorks Spirit Riding Free will launch exclusively on May 5. Inspired by the 2002 film Spirit: Stallion of the Cimarron, the reimagined story will enchant a new generation. Lucky, a gutsy twelveyearold girl, befriends a wild mustang she names Spirit. With her two best friends and their horses by her side, they explore a world filled with endless rides, magnificent horses, and never ending fun. Read the rest of this entry »

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

Disney Channel Renews Elena of Avalor for Season Three, Expands Licenses

ELENADisney Channel ordered a third season of Elena of Avalor, an animated series that follows a brave and adventurous teenager who rules her kingdom. The series premiered last summer in the U.S. and targets kids ages 2 to 11. Elena of Avalor holds the number one spot in its timeslot in the U.S., the UK, Spain, and Portugal. Episodes from the second season will premiere this fall on Disney Channel and Disney Junior. Read the rest of this entry »

Nelvana Extends Licensees for Super Wings

nelvana_superwingsCorus Entertainment’s Nelvana adds new consumer products partners in France for its animated series Super Wings. In addition, a new weekday timeslot was secured for the preschool series on the Gullidoo children’s programming block on France’s Gulli last month. Super Wings also airs on Piwi+.
Nelvana signed 15 new consumer products agreements for Super Wings, including: master toy licensee Auldey; AD global for toys and accessories; ATM for back-to-school; Bon Bon for confectionery; Canal Toys for arts and crafts; Chauss Europ for footwear; Clementoni for puzzles and games; D’Arpeje for wheeled toys; Dekora for cake decorations; Famosa for ride-ons; Biochi Preziosi for balls and educational and electronic games; Hemma for publishing; Pik and Roll for bicycles; Play By Play for plush; and Sun City for apparel.

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Mattel Signed as Worldwide Master Toy Partner for GBI’s Rainbow Rangers

Rainbow Rangers newGenius Brands International Inc.  (GBI) signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the new original CGI-animated preschool series, Rainbow Rangers. As global master toy partner, Fisher-Price will create a broad range of preschool products in the toy category, including dolls and figures, play sets, plush, vehicles, technology and interactive toys, musical toys, role play, and more. Read the rest of this entry »

Marvel Unveils Heroes Come In All Sizes Retail Campaign

Marvel LogoDisney Consumer Products and Interactive Media (DCPI) will debut the new retail campaign Marvel Heroes Come in All Sizes this spring. The campaign celebrates Marvel Super Heroes and everyday heroes to teach that the best way to measure a Super Hero is by the size of their heart.

New Marvel products will highlight this theme and be available in categories including, home entertainment, television, publishing, and digital content. Marvel’s Doctor Strange will be available for Blu-Ray and DVD release this month. Marvel Publishing will also launch the new Monsters Unleashed! comic series, and Disney Publishing will release The Unbeatable Squirrel Girl: Squirrel Meets World, a picture book featuring Baby Groot. Read the rest of this entry »

Cartoon Network’s The Powerpuff Girls Gains Momentum Across EMEA

individual toy shot variationsCartoon Network EMEA unveiled developments for The Powerpuff Girls in preparation for Spielwarenmesse 2017. Cartoon Network will rollout the toy range to Europe, the Middle East and Africa (EMEA) retailers and boost broadcast exposure through the signing of new free-to-air deals.

Since Cartoon Network launched the new series of The Powerpuff Girls last April, the first wave of product has already hit shelves across EMEA. The merchandise rollout is lead by the global master toy range from Spin Master with fashion, accessories, gifting, homewares, personal care, fast-moving consumer goods (FMCG), and back-to-school products. Read the rest of this entry »

The Powerpuff Girls Toy Line Launches in the UK

PowerPuffGirls_DeluxeStoryMakerThe revival of Cartoon Network’s franchise The Powerpuff Girls made a debut  across Europe, the Middle East, and Africa (EMEA) last April. As London Toy Fair prepares to open its doors, Cartoon Network details the UK launch plans for the new The Powerpuff Girls range from global toy partner Spin Master.

Argos debuted the initial rollout this month, including the Story Maker play set and plush from its online catalogue. The launch is supported by a TV and digital campaign.

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Jazwares Expands Minecraft Line

Jazwares_MinecraftJazwares introduced six fully articulated 3-inch figures and three multi-figure accessory packs to its Minecraft line, expanding its toy collection based on the digital world.

The action figures include Charged Creeper Pack, Zombie Pigman Pack, Alex with Diamond Armor Pack, Snow Golem Pack, Steve with Minecard Pack, and the Witch Pack. The new multi-figure and accessory packs will include Alex with Skeleton Horse Pack, Alex Survival Pack, and, for the first time, kids can add their favorite animals from the game with the Wild Animal Pack.

Launched in 2009, Minecraft is a sandbox video game where users can build and go on adventures in a 3-D block world. Minecraft has sold more than 106 million copies to date.

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