The Licensing Blog

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Playmates Toys Launches Mysticons Toy Line

Mysticons_Playmates_blogPlaymates Toys introduces its Mysticons toy line, based on the new animated action series airing on Nickelodeon. The line will include an assortment of flying creatures, plush, and role play items, and is available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at additional retailers later this year. Read the rest of this entry »

The Jim Henson Co. to Develop Series Based on IAmElemental Female Action Figures

The Jim Henson CompanyThe Jim Henson Co. will develop a new animated kid’s TV series based on the female action figures by IAmElemental.  The series will target kids ages 6 to 12 and The Jim Henson Co.’s Lisa Henson and Halle Stanford will serve as executive producers.

IAmElemental female action figures are based on the qualities of the Greek mathematician, astronomer, and philosopher, Hypatia. The figures act as inspiring models for kids, and feature members including, Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery, and Oblivion. The company originally conducted a Kickstarter campaign, which was fully funded in two days.  Read the rest of this entry »

Saban Brands Expands Power Rangers Brand in EMEA Territories

PowerRangersSaban Brands will add new content, product lines, retail initiatives, and marketing activity for Power Rangers in Europe, the Middle East, and Africa (EMEA).

http://licensingbook.com/saban-brands-expands-power-rangers-brand-in-emea-territories

Power Rangers Ninja Steel premiered its 24th season in the UK in August, and is currently rolling out throughout the EMEA territory. Broadcast partners include Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece), and London Live (UK). Read the rest of this entry »

NECA, LAIKA to Partner to Produce Multi-Category Range of Merchandise

NECALogoThe National Entertainment Collectibles Association (NECA) signed a deal to produce a multi-category lineup of merchandise with animation studio LAIKA. NECA debuted an exclusive Coraline in a Deluxe Display Box at San Diego Comic-Con. The deal was brokered by licensing agency Striker Entertainment, which represents the rights to the LAIKA library of legacy and future films.

The deal with NECA coincides with LAIKA’s pop-up exhibit The LAIKA Experience, which was open in San Diego through July 23rd. The exhibit featured props, puppets, monsters, and sets from LAIKA’s award-winning films as well as fan art, photo ops with LAIKA’s costumed characters, daily drawings for a pair of Nike’s LAIKA-themed shoes designed by Tinker Hatfield, social media activations, giveaways, and more. Read the rest of this entry »

eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

Playmates Toys Launches New Limited Exclusive Ben 10 Toy Line at Toys “R” Us

PlaymatesToys_Ben10The Ben 10 toy line from Playmates Toys is now available as a limited exclusive at Toys “R” Us stores nationwide and online at toysrus.com.  The full collection will be available at all other major retailers in August.

The line is inspired by Cartoon Network’s Ben 10 animated series, which premiered in the U.S. in April. The collection of toys includes action figures, vehicles, play sets, and role play items. Read the rest of this entry »

Jakks Pacific Appointed as Master Toy Licensee for Mega Man

Jakks_MegaManDHX Brands and Dentsu Entertainment USA appointed Jakks Pacific Inc. as worldwide master toy licensee—excluding Asia—for their co-produced animated series Mega Man. The deal brokered by CPLG North America.

The multi-year license agreement allows Jakks to exclusively manufacture, market, and distribute a range of consumer products, including action figures, figurines, play sets, accessories, dress up and role-play, Halloween costumes, plush, and vehicles. Read the rest of this entry »

The Jim Henson Co., McFarlane Toys Partner for Figures Inspired by Labyrinth, The Dark Crystal

McFarlaneToys_Henson_JarethThe Jim Henson Co. partnered with McFarlane Toys to create figures based on characters from two of Henson’s features, Labyrinth and The Dark Crystal.

McFarlane Toys will produce fully-articulated action figures that are replicas of their on-screen personas. The toys will feature a 7-inch figure of Labyrinth’s Jareth the Goblin King, as well as Jen and Kira figures inspired by their The Dark Crystal characters. These figures will also debut in new window box collector packaging and come with Labyrinth and The Dark Crystal branded bases.

Jareth the Goblin King figure will be available at major retailers this November, and Jen and Kira figures are expected to release next spring.

Wicked Cool Toys Named Master Toy Licensee for Pokémon

WickedCoolToys_LogoThe Pokémon Co. International appointed Wicked Cool Toys as master toy licensee for the Pokémon brand. Beginning July 2018, Wicked Cool Toys will have the rights to manufacture and market action figures, play sets, plush, role-play items, and other toys based on the animated series in worldwide markets, excluding regions in Asia where the brand is managed by The Pokémon Co. International’s parent organization, The Pokémon Co. Read the rest of this entry »

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