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Xtreme Play, Ubisoft Partner for Collectibles Based on Video Games

UbisoftLogoXtreme Play will develop, manufacture, and distribute high-quality, collectible lines of figures, statues, and replicas based on brands from video game and entertainment publisher, Ubisoft

Xtreme Play will create figures based on Ubisoft’s video game franchises, including Assassin’s CreedTom Clancy’s Rainbow Six Siege, Tom Clancy’s The Division 2, and Beyond Good and Evil 2. The first products from Xtreme Play will be available at U.S. retailers this fall.

 

McFarlane Toys to Launch Call of Duty Collectible Figures

McFarlaneToys_CallofDutyMcFarlane Toys will introduce a line of collectible figures based on the Call of Duty video game franchise. The first wave of figures will include fully-articulated characters, including John “Soap” MacTavish and Simon “Ghost” Riley from Call of Duty: Modern Warfaretitles. Additional characters will be revealed at a later date. Read the rest of this entry »

Cartoon Network Enterprises Expands Rick and Morty Licensing Program

29979_R&M_MysteryMini__Plush_PDQ_HOTTOPICCartoon Network Enterprises and its Adult Swim branch will introduce an expanded licensee program based on the Rick and Morty series at the North American International Toy Fair in New York City.

New licensing partners include Funko for collectibles, blind bags, and plush; KIDdesign for headphones, earphones, speakers, and electronic accessories; Kurt S. Adler for holiday ornaments; McFarlane Toys for brick-building toys; Monogram Direct for blind bags; Toy Factory for plush; and USAopoly for games, puzzles, and collectibles. Read the rest of this entry »

Alpha Group, DHX Brands Partner for Massive Monster Mayhem Toys

DHX_Alpha_MassiveMonsterMayhemDHX Brands appointed Alpha Group as its global toy licensee, excluding Asia, for its action-packed science fiction competition series Massive Monster Mayhem.

Produced by DHX Media, Massive Monster Mayhem is co-created by Artur Spigel and Michael Chaves. Alpha Group’s line of product will include inflatable role-play toys, dress up items, action figures, R/C, plush, and board games inspired by the series. Read the rest of this entry »

Playmates Toys Launches Mysticons Toy Line

Mysticons_Playmates_blogPlaymates Toys introduces its Mysticons toy line, based on the new animated action series airing on Nickelodeon. The line will include an assortment of flying creatures, plush, and role play items, and is available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at additional retailers later this year. Read the rest of this entry »

The Jim Henson Co. to Develop Series Based on IAmElemental Female Action Figures

The Jim Henson CompanyThe Jim Henson Co. will develop a new animated kid’s TV series based on the female action figures by IAmElemental.  The series will target kids ages 6 to 12 and The Jim Henson Co.’s Lisa Henson and Halle Stanford will serve as executive producers.

IAmElemental female action figures are based on the qualities of the Greek mathematician, astronomer, and philosopher, Hypatia. The figures act as inspiring models for kids, and feature members including, Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery, and Oblivion. The company originally conducted a Kickstarter campaign, which was fully funded in two days.  Read the rest of this entry »

Saban Brands Expands Power Rangers Brand in EMEA Territories

PowerRangersSaban Brands will add new content, product lines, retail initiatives, and marketing activity for Power Rangers in Europe, the Middle East, and Africa (EMEA).

http://licensingbook.wpengine.com/saban-brands-expands-power-rangers-brand-in-emea-territories

Power Rangers Ninja Steel premiered its 24th season in the UK in August, and is currently rolling out throughout the EMEA territory. Broadcast partners include Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece), and London Live (UK). Read the rest of this entry »

NECA, LAIKA to Partner to Produce Multi-Category Range of Merchandise

NECALogoThe National Entertainment Collectibles Association (NECA) signed a deal to produce a multi-category lineup of merchandise with animation studio LAIKA. NECA debuted an exclusive Coraline in a Deluxe Display Box at San Diego Comic-Con. The deal was brokered by licensing agency Striker Entertainment, which represents the rights to the LAIKA library of legacy and future films.

The deal with NECA coincides with LAIKA’s pop-up exhibit The LAIKA Experience, which was open in San Diego through July 23rd. The exhibit featured props, puppets, monsters, and sets from LAIKA’s award-winning films as well as fan art, photo ops with LAIKA’s costumed characters, daily drawings for a pair of Nike’s LAIKA-themed shoes designed by Tinker Hatfield, social media activations, giveaways, and more. Read the rest of this entry »

eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

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