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Fred Rogers Co. Renews Simon & Schuster as Master Publishing Partner for Daniel Tiger’s Neighborhood, Adds New Licensees

DanielsTiger_JakksPacificThe Fred Rogers Co. renewed the master publishing agreement with Simon & Schuster for Daniel Tiger’s Neighborhood until 2022. In addition, Out of the Blue will add new licensing partners for the brand in a range of consumer products categories that will be available beginning this fall.

Simon & Schuster will publish more than a dozen new Daniel Tiger’s Neighborhood titles this year in a range of different formats including hardcover, trade paperback, and eBook. The first four new books launched this spring, with additional titles set to rollout throughout this year. Read the rest of this entry »

MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

Skyrocket Toys, Marvel Partner for New Spider-Man: Homecoming Drone

Skyrocket_Spider-ManSpiderDroneSkyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

Jakks Pacific Appointed as Master Toy Licensee for Mega Man

Jakks_MegaManDHX Brands and Dentsu Entertainment USA appointed Jakks Pacific Inc. as worldwide master toy licensee—excluding Asia—for their co-produced animated series Mega Man. The deal brokered by CPLG North America.

The multi-year license agreement allows Jakks to exclusively manufacture, market, and distribute a range of consumer products, including action figures, figurines, play sets, accessories, dress up and role-play, Halloween costumes, plush, and vehicles. Read the rest of this entry »

Mattel Introduces New Mega Construx Despicable Me Construction Line

Mattel_MegaConstrux copyMattel‘s Mega Construx brand released new construction sets based on Despicable Me 3, ahead of the movie’s release next month.

The new products include the Mega Construx Micro Action Figure Series, Despicable Me 3 Cheese Festival Assortment, Mini Vehicle Assortment, Agnes and Minion Feature Pack Assortments, Gru’s Water Motorbike, Family Luau Party, and Dru’s Transforming Vehicle.

The toys are designed for kids ages 5 and up and are available in stores nationwide now. Despicable Me 3 will be in theaters June 30.

 

YouTube Personality Jojo Siwa Unviels Consumer Products Line with Just Play, Spin Master, Rubie’s

JoJoSiwaThe global consumer products program for 14-year-old singer, dancer, performer, and social media influencer JoJo Siwa will include products across multiple categories in the U.S. and markets including the UK, Australia, and Canada. Select items in the JoJo Siwa consumer products line are available in stores now in the U.S.

Danskin will introduce its first kids’ co-branded dance, athleisure, and accessories collection. The collection will launch next spring and will feature leotards, tights, dance skirts, tutus, legwarmers, fashion tops, sweatshirts, hoodies, leggings, skorts, joggers, sportsbras, biketards, crop tops, dance bags, backpacks, totes, purses, and headwear. Read the rest of this entry »

Sony Pictures Consumer Products Appoints Just Play as Master Toy Partner for The Emoji Movie

TheEmojiMovieSony Pictures Consumer Products appointed Just Play as master toy partner for The Emoji Movie, along with licensee partners across multiple categories to support the film’s consumer products program.

This summer, Just Play will introduce a new line of toys including blind bags, collectible figures, light-up figures, and plush toys inspired by characters from the film. Read the rest of this entry »

McFarlane Toys, CBS Consumer Products Partner to Launch New Star Trek Line

McFarleneToys_LogoMcFarlane Toys signed a toy license deal with CBS Consumer Products to create figures, role play weapons, and accessories for the new Star Trek: Discovery television series. In additionMcFarlane Toys will also create merchandise from the entire Star Trek universe, including the classic TV series Star Trek: The Original Series and the library of films. Read the rest of this entry »

Toy State, Marvel Partner for New Marvel Universe Superhero Vehicles

ToyState_Marvel_Hero Rider_SpiderManToy State partnered with The Walt Disney Co. to begin developing products based on the Marvel Comics propertyThis new partnership grants Toy State the rights to expand its collection of licensed vehicles with superheroes from the Marvel Universe. The debut offerings feature Spider-Man, Hulk, Iron Man, Captain America, Rocket Raccoon, and more, and are set to debut at major retailers nationwide this fall.

Toy State will add to its “lights and sound” vehicles with a range of action-ready Marvel superhero vehicles. The new vehicles include Hero Rider, Rumble To The Rescue, Hero Bump ‘n Go, and Hero Battle Wagon.

Shopkins Collectible Brand Ranks as Top Priority

ShopkinsBulldog Licensing revealed the Shopkins collectible brand is now a top three licensed brand across multiple categories.

 Shopkins is the No. 1 brand in both the stationery and lunchware and lighting categories, as well as No. 2 in baked goods, No. 3 in trading cards and stickers, and No. 3 in primary-age girls’ magazines.

Additionally, according to NPD figures, Shopkins is the No. 1 girls’ brand in the toy market, where it continues to grow. Shoppies Dolls is the No. 1 fashion doll in the market by value, while Happy Places—the Shopkins sub-brand—is bigger than any other non-Shopkins collectible on the market. Read the rest of this entry »

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