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eOne Adds New PJ Masks Broadcast, Merchandise Partners in Australia

eOne_PJEntertainment One (eOne) signed a new free to air broadcast partner for its preschool superhero series PJ Masks in Australia where consumer products are poised to launch this summer.

PJ Masks debuted on air in Australia last year on Disney Junior. The show will expand its audience reach when broadcast is extended to terrestrial channel ABC KIDS, which will begin airing series one from in July. The broadcaster is currently home to eOne’s other preschool TV properties, Peppa Pig and Ben & Holly’s Little Kingdom. Read the rest of this entry »

Build-A-Bear Workshop, Hot Topic Partner for Furry and Fierce Collection

Build-A-Bear Workshop Inc. and Hot TopicFurryNFierce_BABW_Logo copy have teamed up to debut a bold-yet-cuddly line of furry friends, complete with stylish outfits and accessories, and matching pieces for teens and young adults. This is the first time the brands have worked together to develop a joint collection, which they will officially unveil in mid-July. Read the rest of this entry »

3Doodler Launches Exclusive Star Trek Crew Edition Kickstarter ‘Gold’ Campaign

3Doodler_StarTrek3Doodler will launch a limited-edition Star Trek Crew Edition pen sets. This Kickstarter ‘Gold’ campaign will offer a limited release of six Star TrekCrew Edition pen sets inspired by Star Trek: The Original Series and Star Trek: The Next Generation. All Crew Edition pen sets come with a limited edition 3Doodler Create 3D pen, numbered engravings, an additional pack of plastic, Star Trek Project Stencils, and a 3Doodler Star Trek Leather Pouch. Read the rest of this entry »

NPD Study Shows Toys and Technology Drive Licensed Sales for Kids in the U.S.

NPD_Stats According to the U.S. Kids License Report from The NPD Group, video games, electronics, and apps make up a combined 22 percent of kids’ licensed product dollar sales in the U.S.

This is on par with the volume represented by toys, which is the number one licensed industry at most retailers.

Toys capture the largest share of licensed sales among younger kids, representing over one-quarter of dollar sales for kids ages 2 to 5. This percentage shifts as video games, electronics, and apps gain more prominence as kids get older. Video games earn 27 percent of sales among boys ages 10 to 14, and share also increases substantially among girls as they get older. Toys and video games capture the largest share for eight out of the top 10 licenses, illustrating the weight carried by each of these industries. Read the rest of this entry »

Build-A-Bear Workshop Adds Pop-Up Shops at Select Movie Theaters, Family Resorts

BuildABear_CarnivalCruiseThis summer, Build-A-Bear Workshop will offer new experiences for fans at select AMC Theatres, Carnival Cruise Line ships, Gaylord Hotels, and Beaches Resorts.

Build-A-Bear Workshop seasonal pop-up shops opened in March at select AMC Theatres locations in Florida, New Jersey, and Pennsylvania, and 10 additional shops opened this month in Texas, Kansas, and Missouri. Kids can make movie-inspired plush and customize it with an assortment of clothing, accessories, scents, and sounds. Pre-stuffed plush are also available. Read the rest of this entry »

Playmates Toys Launches New Limited Exclusive Ben 10 Toy Line at Toys “R” Us

PlaymatesToys_Ben10The Ben 10 toy line from Playmates Toys is now available as a limited exclusive at Toys “R” Us stores nationwide and online at toysrus.com.  The full collection will be available at all other major retailers in August.

The line is inspired by Cartoon Network’s Ben 10 animated series, which premiered in the U.S. in April. The collection of toys includes action figures, vehicles, play sets, and role play items. Read the rest of this entry »

Sunirghts Inc. Extends Beyblade Burst into France with New Licensees, Broadcast Deals

beyblade-burstSunrights Inc. partnered with Lagardère and Nelvana to bring the new generation of the Beyblade franchise to France.

Beyblade’s new generation Beyblade Burst will launch in France with Lagardère. The series launched on Canal J in March and is set to launch on Gulli this fall. The animated series centers around main character Valt Aoi and his group of Bladers who follow their dreams on a journey to become the best Blader in the world. Read the rest of this entry »

Fred Rogers Co. Renews Simon & Schuster as Master Publishing Partner for Daniel Tiger’s Neighborhood, Adds New Licensees

DanielsTiger_JakksPacificThe Fred Rogers Co. renewed the master publishing agreement with Simon & Schuster for Daniel Tiger’s Neighborhood until 2022. In addition, Out of the Blue will add new licensing partners for the brand in a range of consumer products categories that will be available beginning this fall.

Simon & Schuster will publish more than a dozen new Daniel Tiger’s Neighborhood titles this year in a range of different formats including hardcover, trade paperback, and eBook. The first four new books launched this spring, with additional titles set to rollout throughout this year. Read the rest of this entry »

MGAE’s L.O.L. Surprise! Secures Top Ranks in the U.S., Tops Retail Sales in International Markets

LOLSurpriseAccording to the NPD Group, MGA Entertainment Inc. (MGAE)’s L.O.L. Surprise! is the No. 1 doll in the U.S. YTD April and topping retail sales in international markets. The new toy line brings the unboxing phenomenon to kids by revealing multiple layers of unexpected fun and surprises.

The retail tracking information, compiled by The NPD Group, confirms that L.O.L. Surprise! ranks among the top toy brands and was the No. 2 toy in retail sales in the U.S. YTD April.In Belgium, L.O.L. Surprise! was ranked as the No. 1 doll YTD April. In France, L.O.L. Surprise! held firmly to the No. 1 ranked position for April and became the country’s second most popular play set dolls and collectibles in YTD April in retail sales. In the U.K., L.O.L. Surprise! ranked fourth among all toys sold in April, and was the second most popular product in the dolls category. Read the rest of this entry »

Skyrocket Toys, Marvel Partner for New Spider-Man: Homecoming Drone

Skyrocket_Spider-ManSpiderDroneSkyrocket Toys partnered with Marvel to reveal new, high-tech drones inspired by the upcoming Spider-Man: Homecoming film. Skyrocket Toys designed the functional replica of Spider-Man’s surveillance drone, complete with the free Spider-Drone app.

The Spider-Man Drone will be available exclusively at Walmart on June 4. Additionally, the Spider-Man Streaming Video Spider-Drone, will be available exclusively at Toys “R” Us on July 1.

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