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Wicked Cool Toys to Unveil Pokémon Product Line at Global Toy Fairs

WickedCool_LogoWicked Cool Toys will unveil its new Pokémon product line at the 2018 International Toy Fairs in London, Nuremberg, and New York. The company was awarded the master toy license from The Pokémon Co. International for the brand, and will deliver a line of action figures, plush, role play items, and other toys based on the Pokémon animated series.

This line is expected to arrive at retail locations in worldwide markets (excluding regions in Asia) in the fall.

DreamWorks Animation Trolls Series to Premiere This Month, Launches New Toy Line

DreamWorks_Hasbro_TrollsDreamWorks Animation’s “Trolls: the Beat Goes On” will premiere on Netflix on Jan. 19. The series picks up where the film left off, and follows Poppy, Branch, and the rest of the Trolls Village as they adjust to life with The Bergens. Skylar Astin (Pitch Perfect) and Amanda Leighton (This is Us) will voice and sing as Poppy and Branch.

DreamWorks partnered with Hasbro for a toy line inspired by the series, which includes figures and play sets.

Zoonicorn, Jay@Play Enter Licensing Agreement for New Zoonicorn Toys

ZoonicornZoonicorn LLC entered into a licensing agreement with Jay@Play to design and manufacture the four Zoonicorns. Jay@Play will introduce two new lines of Zoonicorn toys, which are expected to be available for back-to-school next year. Read the rest of this entry »

Hasbro Partners with Laura Schuffman for My Little Pony: Equestria Girl Fashion Dolls Relaunch

Hasbro_MLPHasbro partnered with celebrity fashion stylist Laura Schuffman to design the looks for the relaunch of My Little Pony: Equestria Girls fashion dolls collection. Each Mane 7 character has a style inspired by real-life looks.

The new Equestria Girls fashion dolls line will be available this month in the U.S. and will launch globally beginning next month. Read the rest of this entry »

Jazwares Debuts Roblox Celebrity Collection

Jazwares_RobloxCelebJazwares launched the Roblox Celebrity Collection of action figure toys, available exclusively online and in stores at Walmart. This new collection is inspired by Roblox developers and is designed to integrate with the full line of Roblox action figures for kids.

The Roblox Celebrity Collection includes game packs and playsets from top games on the platform, including “Top Roblox Runway Model” and “Neverland Lagoon.” Each toy includes a code for a unique virtual item that can be added to a player’s wardrobe on Roblox. Read the rest of this entry »

Disguise, MGA Entertainment to Launch L.O.L. Surprise! Costumes

july30.disguiseDisguise Inc. and MGA Entertainment entered a multi-year licensing agreement to design and manufacture children’s Halloween and dress-up costumes and accessories based on the L.O.L. Surprise! characters.

The line will feature tiaras, shoes, jewelry, wands, wigs, and bag sets. The deal encompasses North America, and the collection will launch next year. Read the rest of this entry »

Basic Fun! Launches Cake Pop Cuties Web Series

BasicFun_CakePopCutiesFollowing the release of Poopeez, Basic Fun! will launch its second animated web series for Cake Pop Cuties in advance of the global toy launch early next year. Created in collaboration with Brandberry, Cake Pop Cuties was designed to be a mix of popular trends including cake pops, blind reveal toys, and slow-rise foam. Read the rest of this entry »

eOne Adds Licensees for PJ Masks

PJMasks_ZakDesignsEntertainment One (eOne) and Nelvana Enterprises added new Canadian partners across a variety of categories for the PJ Masks brand.

New partners will join the already-existing master partners: Just Play for toys, Wonderforge for games, J Corp Inc. for apparel, Jellifish Kids for sleepwear, and Heys International for accessories. Read the rest of this entry »

Jakks Pacific, Stanley Black & Decker Extend Partnership

jakksJakks Pacific Inc. extended and expanded its licensing agreement with Stanley Black & Decker Inc., for the Black & Decker and Stanley brands.

Jakks will continue to exclusively manufacture, market, and distribute Black & Decker branded kids role-play tool toys to all retail channels. A new program will also be introduced, featuring Stanley-branded kids products, including toy hand and power tools and toy workbenches. All products will be available at Walmart in the US and Canada this holiday season.

Sesame Workshop Appoints Mattel as Master Toy Licensee in Latin America

SesamoCharactersAs part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has named Mattel its master toy licensee in the region. As part of the new licensing agreement, Sesame Street characters will be featured on Mattel’s Mega Bloks preschool construction sets across the U.S., Canada, and Latin America.

Mattel’s line of toys for Latin America will feature Elmo, Cookie Monster, and Abby Cadabby, Bert, and Ernie. The line will be available in the region next May and the product range will feature plastic figurines and feature plush. Mega Bloks preschool construction sets will be available in the U.S., Canada, and Latin America beginning next spring. Read the rest of this entry »

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