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LEGO Debuts DC Super Hero Girls Line

Lego_DCSHG_ Super Hero HighLEGO Systems Inc. introduced its collection of building sets inspired by the DC Super Hero Girls series at the North American International Toy Fair. In addition to the three building sets that launched last year, LEGO introduced three mission-based building sets that are now available, with four more that will launch this August. Read the rest of this entry »

Jazwares, Hasbro Partner for New Collection of NERF Products

JazwaresJazwares partnered with NERF, in collaboration with Hasbro, to introduce a NERF line that includes targets, tactical gear, storage, and more.

Jazwares will offer a variety of products to enhance the NERF lifestyle and blaster play. In addition, Jazwares will also extend the Nerf Sports segment with indoor and outdoor sports and games. The Jazwares Nerf Collection will be available at major retailers this fall in North American and Europe, the Middle East, and Africa (EMEA).

Cra-Z-Art Announces Licensing Deal for BeatMoovz

CRA-Z-ART LOGOCra-Z-Art partnered with Japan-based Dmet Properties to market and distribute BeatMoovz in the U.S. The announcement was made this week at the North American International Toy Fair.

BeatMoovz includes two wristbands that users wear to enable the device to play music and special effect sounds. Using the compatible app, kids can move, dance, and create musical beats.

BeatMoovz is expected to launch at major retailers this August. Global patent is pending.

Breyer to Introduce DreamWorks Spirit Riding Free Toy Line This Summer

BreyerLogoBreyer Animal Creations was named specialty toy licensee for the new DreamWorks Animation Television series DreamWorks Spirit Riding Free. Breyer debuted the new line at the North American International Toy Fair this week.

The Netflix original series DreamWorks Spirit Riding Free will launch exclusively on May 5. Inspired by the 2002 film Spirit: Stallion of the Cimarron, the reimagined story will enchant a new generation. Lucky, a gutsy twelveyearold girl, befriends a wild mustang she names Spirit. With her two best friends and their horses by her side, they explore a world filled with endless rides, magnificent horses, and never ending fun. Read the rest of this entry »

DHX Brands Appoints New Licensees for Teletubbies Across North America

DHXMEdia_TeletubbiesDHX Brands Built Games, a video game developer and publisher, as part of nine new Teletubbies consumer products deals brokered via CPLG North America.

This spring, Built Games will launch Teletubbies Play Time, an interactive mobile app for kids that will help promote early learning, while engaging users and developing their senses and motor skills. The app will include a see-and-say feature that utilizes the latest voice recognition technology to help grow kid’s vocabulary. Read the rest of this entry »

JAKKS Pacific, WBCP Partner for DC Super Hero Girls Global Licensing Program

Jakks_DCSuperHeroGirlsJAKKS Pacific Inc. partnered with Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, for a multi-year, global licensing deal to manufacture, market, and distribute large action pose dolls, dress-up, and Get Ready for Action items based on the DC Super Hero Girls universe.

DC Super Hero Girls follows female Super Heroes and Super-Villains of the DC universe during their high school years, before they discover their full super power potential. Each character has their own storyline that explores what teen life is like as a Super Hero, including discovering unique abilities, nurturing powers, and mastering the fundamentals of being a hero.

The DC Super Hero Girls line will be available at retailers this fall.

One Animation Appoints Brandgenuity as Licensing Agent in the U.S.

brandgenuity_logoOne Animation appointed Brandgenuity as licensing agent in the U.S. and Canada for the animated series Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences, and more.

The non-dialogue, slap-stick comedy follows the madcap antics of seven adorable yet quirky friends, surviving the perils of everyday life with hilarious consequences. These vignettes are stories, told in 7-, 5-, and 1-minute episodes.

3Doodler to Introduce Licensed Kits

3doodler3Doodler entered licensing agreements with Cartoon Network, CBS Consumer Products, and the National Trust for Historic Preservation for themed kits this year.

The 3Doodler Create will expand with a 3Doodler Create Star Trek Pen Set. Under license by CBS Consumer Products, adults can build new worlds in 3-D, and create life forms and civilizations from the franchise. Launching exclusively with ThinkGeek, the special edition set includes a Star Trek engraved pen, an activity guide, and materials for drawing the Starship Enterprise, Spock ears, Klingon foreheads, Phasers, and more. Read the rest of this entry »

National Wildlife Federation Expands Ranger Rick Licenses for 50th Anniversary

NationalWildlifeFederationThe National Wildlife Federation signed new licensing partnerships to expand its Ranger Rick brand across digital, print, and kid-focused products. Partners include MerryMakers Inc., Ruckus Learning, Sage Licensing Group and Playlife Co., Braum’s Ice Cream and Dairy Stores, Once Kids, and The Quarto Group. The announcement was made during the North American Toy Fair 2017 in New York City. Read the rest of this entry »

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