The Licensing Blog

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Jakks Pacific, Stanley Black & Decker Extend Partnership

jakksJakks Pacific Inc. extended and expanded its licensing agreement with Stanley Black & Decker Inc., for the Black & Decker and Stanley brands.

Jakks will continue to exclusively manufacture, market, and distribute Black & Decker branded kids role-play tool toys to all retail channels. A new program will also be introduced, featuring Stanley-branded kids products, including toy hand and power tools and toy workbenches. All products will be available at Walmart in the US and Canada this holiday season.

Sesame Workshop Appoints Mattel as Master Toy Licensee in Latin America

SesamoCharactersAs part of Sesame Street’s relaunch as Sésamo in Latin America, Sesame Workshop has named Mattel its master toy licensee in the region. As part of the new licensing agreement, Sesame Street characters will be featured on Mattel’s Mega Bloks preschool construction sets across the U.S., Canada, and Latin America.

Mattel’s line of toys for Latin America will feature Elmo, Cookie Monster, and Abby Cadabby, Bert, and Ernie. The line will be available in the region next May and the product range will feature plastic figurines and feature plush. Mega Bloks preschool construction sets will be available in the U.S., Canada, and Latin America beginning next spring. Read the rest of this entry »

Playmates Toys Launches Mysticons Toy Line

Mysticons_Playmates_blogPlaymates Toys introduces its Mysticons toy line, based on the new animated action series airing on Nickelodeon. The line will include an assortment of flying creatures, plush, and role play items, and is available at select Toys “R” Us stores nationwide and online at Toysrus.com and Amazon.com. The line will be available at additional retailers later this year. Read the rest of this entry »

The Jim Henson Co. to Develop Series Based on IAmElemental Female Action Figures

The Jim Henson CompanyThe Jim Henson Co. will develop a new animated kid’s TV series based on the female action figures by IAmElemental.  The series will target kids ages 6 to 12 and The Jim Henson Co.’s Lisa Henson and Halle Stanford will serve as executive producers.

IAmElemental female action figures are based on the qualities of the Greek mathematician, astronomer, and philosopher, Hypatia. The figures act as inspiring models for kids, and feature members including, Creativity, Ingenuity, Curiosity, Logic, Exploration, Mastery, and Oblivion. The company originally conducted a Kickstarter campaign, which was fully funded in two days.  Read the rest of this entry »

Nelvana Launches Mysticons Gaming App, Playmates Toys to Launch Toy Line with Game Codes

Mysticons_SecretsofGeminaCorus Entertainment’s Nelvana launched a role-play, gaming app based on its original action series Mysticons. Secrets of Gemina is now available to download for free through the App Store and Google Play on iPhone, iPad, and Android devices.

The app allows players to guide the Mysticons–Arkayna, Em, Zarya and Piper–through a fantasy world as the foursome take on a quest to defeat evil and protect the realm. The app features a parallel storyline to the events in season one, as well as opportunities to explore familiar locales and win battles to collect in-game powerups, equipment upgrades, and action skills. Read the rest of this entry »

Moose Toys Named Master Toy Distributor for Bush Baby World in the U.S. and Canada

MooseToys_BushBabyWorldMoose Toys was named the master toy distributor for Bush Baby World in the U.S. and Canada. The brand will trade as Fur Babies World in North America, and will be available at retail next spring. The range will feature the same products as the UK line, and the animation will be repurposed for the North American market.

The Fur Babies World brand is featured at Brand Licensing Europe (BLE) Olympia this week on the Brands with Influence stand. Brands with Influence recently announced a series of licensing deals for the UK, and it is expected to bring licensing deals to North America next year.

Saban Brands Expands Power Rangers Brand in EMEA Territories

PowerRangersSaban Brands will add new content, product lines, retail initiatives, and marketing activity for Power Rangers in Europe, the Middle East, and Africa (EMEA).

http://licensingbook.com/saban-brands-expands-power-rangers-brand-in-emea-territories

Power Rangers Ninja Steel premiered its 24th season in the UK in August, and is currently rolling out throughout the EMEA territory. Broadcast partners include Neox (Spain), POP (Italy), E-Vision (UAE), Gulli Arabi (Middle East), Smile TV (Greece), and London Live (UK). Read the rest of this entry »

WowWee Retains Striker Entertainment as Worldwide Licensing Agency for Fingerlings

WowWee.Fingerlings3WowWee retained Striker Entertainment to serve as the worldwide licensing agency for the Fingerlings toy line. The toys cling to kids’ fingers and react to sound, motion, and touch with more than 40 animations.

Striker will work with WowWee to develop a worldwide licensing strategy to expand the growing consumer interest and retail demand for additional consumer products categories.

MGAE Expands the Worldwide Licensing Program for Num Noms

NumNomsMGA Entertainment Inc. (MGAE) continues to expand the global licensing program for its scented collectibles brand Num Noms.

Featuring more than 400 characters and thousands of unique combinations, the collection has an expansive global licensing program, with more than 90 manufacturers worldwide across all major categories of softlines, hardlines, and publishing. Read the rest of this entry »

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