Star Trek Live, a new interactive stage performance from CBS Consumer Products and Mad Science Productions, will make its debut at the Ontario Science Centre on June 2.

Based on the popular science-fiction franchise, the performance takes audiences on an exhilarating 30-minute journey offering an unforgettable live theatrical experience for fans of all ages. The show combines fun special effects, audience interaction, and an exploration of real space-age technology.

Produced by Mad Science Productions, under a license from CBS Consumer Products, Star Trek Live introduces a world of discovery by combining science with entertainment to teach and encourage scientific literacy. In the show, the audience joins the Starfleet as new cadets assemble for the first day at the Starfleet Academy led by its best and brightest officers. The new cadets will have to quickly learn the intricacies of living and working in space, modern space travel, and the latest in communication and technology.

American Greetings has green lit production for a third season of Strawberry Shortcake: Berry Bitty Adventures. Thirteen episodes have been ordered for the new season that will continue to showcase Strawberry Shortcake and her six best friends as they embark upon new adventures.

Strawberry Shortcake: Berry Bitty Adventures airs daily on The Hub and is a joint venture between Discovery Communications and Hasbro, Inc.

Bulldog Licensing has formed a partnership with Brazier & Co to create a plush line based on classic animation property Roobarb and Custard. Brazier & Co will develop a range of Roobarb and Custard items for retail, which will include large plush, beanies, and clippers.

Characters Roobarb and Custard were created by Grange Calveley in the early 1970s and starred in the Bob Godfrey-directed BBC cartoon series Roobarb. After only one season the series left the air, but returned in 2005 as Roobarb and Custard Too. The show has since been broadcast regularly by Channel Five, pulling in a new generation of fans.

Danilo Promotions signed with V&S Entertainment to create a line of greeting cards based on the preschool program Everything’s Rosie.

As a supplier of licensed calendars and greeting cards in the UK, Danilo Promotions plans to produce greeting cards, sound cards, calendars, gift wrap and bags, and print on demand. An initial sample of products will be released this summer, with the full line to follow next year.

Kohl’s Department Stores, FremantleMedia Enterprises, 19 Entertainment (a division of CKX, Inc.), LF USA (a subsidiary of Li & Fung Limited), and Bravado have partnered to launch an exclusive American Idol apparel collection. The newly created American Idol fashion brand, named Authentic Icon (AI), will be available exclusively at Kohl’s and Kohls.com beginning in April.

Prominently positioned in the junior’s and young men’s departments, the AI spring collection will be available in Kohl’s stores through June to coincide with American Idol’s 11th season.

LF USA’s MESH division will design and produce the AI collection. Kohl’s will be the exclusive retailer, and will support the brand with marketing such as national advertising, in-store graphics, online and digital media, direct mail, and public relations.

American Idol is produced by 19 Entertainment, a division of CKX, Inc., and FremantleMedia North America, Inc.

Namco Bandai Games, Inc., Arad Productions, and 41 Entertainment LLC (“41e”), announced that they have granted the U.S. television rights to Disney XD for a new animated action comedy series tentatively titled Pac-Man – The Adventure Begins (26×22), set for a fall 2013 airing.

Based on the brand owned by Namco Bandai, the series is created in stereoscopic 3-D, and executive produced by Avi Arad (Spider-Man for Sony Pictures, Iron Man for Paramount, Hulk for Universal, and Fantastic Four and X-Men for 20th Century Fox) and Rick Ungar (Biker Mice from Mars for New World, X-Men Evolution for Marvel, and Legend of the Dragon for BKN).

Source: NickMom press release

Earlier this month, Nickelodeon announced that General Mills, Target, and Reckitt Benckiser have signed on as charter sponsors for NickMom, Nickelodeon’s new multiplatform content destination that targets moms. The just-announced deals will include brand integration, content development, and sponsorships across the new NickMom TV block, launching this fall on Nick Jr. The deal also includes NickMom.com, which launched last year.

The NickMom nightly television block will feature a mix of original long- and short-form humor-based programming, including talk shows, stand-up and sketch comedy, hidden camera television shows, and more. NickMom.com, a blog that debuted last November, currently features editorial franchises, photos, and video. Throughout this year, Nickelodeon expects the site to grow, complete with more editorial, photos, videos, gaming, and a community, becoming a fully integrated website timed to the TV launch.

Nickelodeon has picked up 26 episodes of the stand-up comedy series NickMom Night Out for the television block. The series features comedians such as Judy Gold, Corey Kahaney, B Phlat, and Deena Blizzard. Also announced were more than 50 projects in development. The programs span TV and digital, and include work from stand-up comedian and actress Caroline Rhea, actor/author Annabelle Gurwitch, and Madeleine Smithberg of Mad Cow Productions.

Click here for NickMom’s development slate.

Nickelodeon has also announced that Bronwen O’Keefe has been named senior vice president of NickMom. In this newly created position, O’Keefe will spearhead the creation and development of all television and online content for NickMom.

O’Keefe will be responsible for managing the content creation, editorial, and programming development, in addition to overseeing the planning and execution of all linear and digital content for NickMom. She will also work with senior management to set and champion the creative strategy for NickMom.

A 15-year Nickelodeon veteran, O’Keefe was most recently senior vice president of event and original programming, where she was responsible for overseeing the production of network television events, specials, and shows such as Nickelodeon’s Kids Choice Awards, TeenNick HALO Awards, Worldwide Day of Play, Speed Racer, Kappa Mikey, The Secret World of Alex Mack, and Degrassi, among others.

Bart Simpson made his New York Fashion Week debut last week. Bart Simpson-inspired fashions walked down the runway at fashion designer Jeremy Scott’s February 15 show at MILK Studios. Scott, known for designing outrageous pieces and inspired by the spirit and personality of The Simpsons, created a collection of limited-edition pieces for the fashion show. Scott has designed for stars in music and Hollywood, including Madonna, Katy Perry, and Lady Gaga.

Countless licensed products made their debut at American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City. Our roundup below summarizes just a portion of the new and expanding licensing programs for popular properties showcased at Toy Fair.

Ludorum’s Licensees Ride the Rails at American International Toy Fair

Chuggington will continue riding the rails into toy stores and onto TV screens this year with support from Ludorum’s licensees and Disney Junior, which will premiere the third season of Chuggington to coincide with the launch of the 24-hour Disney Junior channel on March 23. Disney now holds the rights to 46 episodes. Several of Ludorum’s licensees for Chuggington unveiled new products at the American International Toy Fair, held February 12-15 at the Jacob K. Javits Center in New York City. Read more…

U.S. Partners Find Waldo at Toy Fair

Classic Media signed new consumer products partners for Where’s Waldo? in the U.S. The new Where’s Waldo? program will hit retail timed to Waldo’s 25th anniversary, which commences this fall. Read more…

Moshi Monsters Mania to Hit U.S. Retail

Moshi Monsters fans will soon be able to hold their virtual characters in their hands, hug them in their arms, and wear them on their bodies. Mind Candy, the entertainment firm behind the global children’s property, is launching a huge Moshi Monsters merchandising program in the U.S., set to hit mass-market and specialty stores nationwide beginning Q1. Read more…

Classic Media and Pressman Toy Introduce Tinga Tinga Tales Board Games

Pressman Toy Corporation signed a licensing deal with Classic Media to develop games based on the new preschool series Tinga Tinga Tales. Pressman Toy’s games will be available at mass and specialty retailers nationwide in August. Read more…

Mr. Potato Head Rises at Toy Fair

Warner Bros. Consumer Products announced new partnerships timed to coincide with Toy Fair. WBCP awarded The Bridge Direct, Inc. the master toy license for Looney Tunes. WBCP also partnered with Wonder Forge for preschool products, which will include DC Super Friends. Both companies previewed their lines at the American International Toy Fair. WBCP also partnered with PPW Toys, under a licensing agreement with Hasbro, Inc., to launch a line of Mr. and Mrs. Potato Head figures. Read more…

Official Marvel Colognes and Perfume Launch at Toy Fair

Jads International, LLC debuted its line of Marvel prestige colognes and perfumes at Toy Fair in New York City. The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne will be available to the public in April in the U.S. and Canada. Read more…

New Tetris-Themed Products Introduced at Toy Fair

The Tetris Company, LLC, the exclusive licensor of the Tetris brand, and its merchandising agent, Licensing Works!, announced several new Tetris-themed products from licensees Techno Source, Paladone, and Fundex, which showcased their new Tetris products at Toy Fair. Read more…

Jakks Pacific Sings a New Tune with Deal for Toys Inspired by Songify App

Jacks Pacific signed a license agreement with Khush, a developer of intelligent music applications, to create a new product inspired by the Songify app. Songify, developed in part by YouTube sensations The Gregory Brothers along with Khush, launched this past summer as the first mobile app that turns speech into music instantly. Jakks Pacific plans to bring the technology to the toy aisle this summer. Read more…

Hasbro Scores a Direct “Hit” with Gaming and Toys from Universal Pictures’ Battleship

Hasbro, Inc. will turn one of its timeless brands into a multimedia entertainment property this year with the release of Universal Pictures’ epic action-adventure Battleship. Hasbro will augment the experience of the film with an action-packed line of Battleship-themed toys—both in the gaming realm, where the Battleship brand originated, and in a brand new line of Kre-O building sets—as well as an expansive line of licensed goods, several of which debuted at Toy Fair. Read more…

Jakks Pacific Sings a New Tune with Deal for Toys Inspired by Songify App

Jacks Pacific signed a license agreement with Khush, a developer of intelligent music applications, to create a new product inspired by the Songify app. Songify, developed in part by YouTube sensations The Gregory Brothers along with Khush, launched this past summer as the first mobile app that turns speech into music instantly. Jakks Pacific plans to bring the technology to the toy aisle this summer. Read more…

Nickelodeon and Partners Unveil New Products at Toy Fair

Nickelodeon unveiled products for both new and established properties at Toy Fair, including Teenage Mutant Ninja Turtles, Winx Club, Team Umizoomi, Dora the Explorer, SpongeBob SquarePants, and Victorious. Read more…