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New Era Becomes the Official Headwear Partner of the NBA, WNBA, and NBA D-League

New EraNew Era and the National Basketball Association (NBA) expanded the global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

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Discovery Consumer Products Introduces Eurosport Licensing Program

Eurosport Discovery Consumer Products will introduce a licensing program for Eurosport.

Next year, the Eurosport line will roll out a multifaceted licensing program with a range of cycling products for children and adults. To support the new line of products, Discovery Consumer Products will develop a marketing program that aligns with key broadcasting events, beginning with the Tour de France next year.  Products will first debut in the UK, Germany, Italy, and France followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia, and the Middle East.

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Joester Loria Group Extends Corona Licensing with Bicycling Apparel from Retro Image

retroimage_coronaRetro Image Apparel will launch a collection of Corona and Modelo-branded bicycle jerseys, performance T-shirts, headwear, and shorts. The line will be previewed at Interbike 2016 in Las Vegas this month.

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Firefly Brand Management Appointed by Boxing Hall of Fame to Represent the Mike Tyson Photo Collection

fireflymiketysonFirefly Brand Management signed with The Boxing Hall of Fame Inc. (BHOF) to represent the Mike Tyson’s Intellectual Property. Firefly Brand Management represent the brand for two years in all product categories utilizing select assets from the photo library controlled by the Boxing Hall of Fame.


The Hurlingham Polo Association Unveils Lifestyle Brand

HPAThe Hurlingham Polo Association (HPA) is set to license its brand worldwide starting with King of Games Ltd. in the UK.

King of Games Ltd. will launch an On/Off Field Collection, including performance playing kits, as well as must have authentic products for training and sporting casuals.

The clothing and lifestyle products and launches will showcase their authentic British and global appeal. The Lifestyle Collection is scheduled for launch early next year, with technical performance casual wear, smart casual, and tailored clothing.

The English national Polo team also launched a new HPA kit, revealing a made in the UK shirt, featuring a black mesh panel for stretchability, and a polyester micro knit fabric with moisture management properties to keep players cool.

The HPA also announced that Canadian player, Fred Mannix, will be their first global ambassador.

Marriott International Inc. and NBA Extend Partnership

Marriott International Inc. and the National Basketball Association (NBA) extended their partnership, making Marriott a partner of league events, including NBA House Rio, NBA All-Star, and select NBA Global Games. In addition, Marriott International will become an official partner of USA Basketball.

The partnership will showcase Marriott Rewards, Marriott International Inc.’s loyalty program, by bringing NBA directly to its global member community.  Members will be able to redeem their Marriott Rewards points for exclusive NBA and USA Basketball experiences during NBA House Rio, NBA Global Games, NBA All-Star, and the 2016 USA Basketball Showcase presented by Verizon.

Experiences will also include NBA and USA Basketball legend and player meet-and-greets, exclusive receptions and giveaways, and opportunities to serve as ball boys or ball girls. Marriott will also bring fans custom NBA- and USA Basketball-themed content.

To learn more about Marriott Rewards, visit:

EA Sports, Panini America, and 500 Level Named Winners Of 2016 NFLPA Licensees Of The Year Awards

EA Sports, Panini America, and 500 Level were named winners of the second annual NFL Players Association (NFLPA) Licensee of the Year Awards. EA Sports won for Digital Licensee of the Year, Panini America for Hardlines Licensee of the Year, and 500 Level for Apparel Licensee of the year.

A panel comprising NFLPA executives judged entrants on five criteria: number of unique players featured within the licensees’ product lines; the marketing and promotional activations that featured players throughout the year; creativity and innovation in product development; the companies’ positive development of the players’ intellectual property; and, the range of distribution and growth in annual financial performance.

The NFLPA launched the awards last year to honor the NFLPA licensees that have demonstrated successful and creative use of group player rights within the past year.

DFB-Wirtschaftsdienste GmbH Appoints Entertainment One as Licensing Agent

DFB-Wirtschaftsdienste GmbH, a fully owned subsidiary of the German soccer federation Deutscher Fußball-Bund (DFB), has appointed One Entertainment to be its licensing agent for the German national soccer team, the current FIFA world champions.

One Entertainment will develop a licensing program in key product categories across the U.S., Mexico, and Canada. The first product lines are expected to hit retail this Christmas.


FC Bayern Munich, One Entertainment Partner For Club-Branded Merchandise in the U.S.

FC Bayern Munich partnered with One Entertainment to accelerate the club’s branded merchandising strategy in North America.

The two will work to market, promote, and license across a range of product categories, including apparel, accessories, and housewares.

Currently available online, FC Bayern merchandise will be available for the first time in the retail market in the U.S.

MLBPA, Fresh Brewed Tees Partner to Launch 2016 Player Election Apparel Collection

The Major League Baseball Players Association (MLBPA) and Fresh Brewed Tees launched the 2016 Player Election Campaign T-shirt sales program, inspired by the ongoing presidential election.

Fresh Brewed Tees partnered with players, including Seattle Mariners’ Robinson Cano and Felix Hernandez; Cleveland Indians’ Corey Kluber; and Los Angeles Dodgers’ Justin Turner, amongst others.

Players from all thirty Major League Baseball teams will be represented during this satirical campaign that demonstrates players’ competitiveness beyond the field.

Videos promoting this campaign, featuring Major Leaguers “running for President,” were shared on Fresh Brewed Tees’ social media feeds on April 12. Watch Jason Kipnis’ campaign speech on and the campaign collection on

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