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Club América Appoints One Entertainment As Licensing Partner

ClubAmericoClub América partnered with Las Vegas-based One Entertainment for a licensing partnership throughout North America. Club América is based in México City and competes in Liga MX, the top professional league in the country. Read the rest of this entry »

REP Worldwide Launches As Brand Management and Sports Licensing Business

REPWorldwideREP Worldwide (Representing Every Player) launched as a group player representation business that offers licensing and brand management services to athlete-driven sports properties.

NFL Players Association (NFLPA) is the majority shareholder and will work in collaboration with its founding partners—the U.S. Women’s National Team Players Association (USWNTPA) and the Women’s National Basketball Players Association (WNBPA)—to develop the business. REP Worldwide will feature an athlete advisory board and an executive board, each comprised of representatives from its founding partners. Read the rest of this entry »

UFC, Opro Enter Global Licensing Partnership

UFC_Logo_Red_RGBUFC entered a multi-year global licensing agreement with Opro, which grants the oral protection company the rights to produce UFC-branded mouthguards and provide bespoke guards to UFC athletes. The partnership was negotiated by IMG and will begin next year.

As part of this collaboration, Opro will be able to brand the products and packaging for their Custom Fit, Self-Fit, and Snap Fit product ranges, providing oral protection guards to athletes currently on the active roster. Read the rest of this entry »

UFC, Modelo Enter Multi-Year Partnership

Modelo copyUltimate Fighting Championship (UFC) and Modelo Especial entered a multi-year marketing partnership making Modelo the official beer and malt beverage sponsor of UFC in the U.S.

As part of the multi-million dollar partnership that begins next year, Modelo will be the presenting sponsor for select UFC Pay-Per-View events and VIP experiences based in the U.S., along with signage and branding inside UFC’s Octagon. Modelo will also feature UFC athletes and personalities in advertising. Read the rest of this entry »

WNBA Minnesota Lynx Rank No. 1 for Team Merchandise Sales

wnba_logoThe No. 1-seeded Minnesota Lynx and four-time WNBA All-Star Elena Delle Donne of the Washington Mystics earned the top spots on the WNBA’s Most Popular Team Merchandise and Jerseys lists, respectively. The list is based on overall sales on WNBAStore.com since the start of the 2017 regular season.

Rounding out the top five most popular jerseys are the Seattle Storm’s Breanna Stewart (No. 2), the Phoenix Mercury’s Diana Taurasi (No. 3), the Lynx’s Maya Moore (No. 4) and the Storm’s Sue Bird (No. 5). Read the rest of this entry »

Rovio Entertainment, Everton Enter Multi-Year Shirt Sleeve Partnership

AngryBirds_EvertonRovio Entertainment Corporation and Everton, the English Premier League Club, signed a multi-year shirt sleeve partnership. Beginning September 17, Angry Birds will be an official shirt sleeve partner for Everton.

The Premier League sports league has more than 1.5 billion global viewers in more than 200 territories, and Rovio has 80 million monthly active users. The partnership will bring together fans from these two communities to participate in collaborative content in the Angry Birds games and co-branded fan merchandise.

Reebok, UFC Unveil New UFC Fight Night Collection

ReebokUFCReebok and UFC introduced the new UFC Fight Night Collection, a holistic update to the official UFC athlete fight night apparel. This new collection features updated versions of the UFC Walkout Jersey, UFC Walkout Hoodie, UFC Octagon Shorts, and UFC Walkout Hats.

The Legacy Series will headline the new collection. This program pairs UFC athletes who are either headlining a Pay-Per-View (PPV) event or competing in a championship bout with the Reebok design team to co-design a one-of-a-kind UFC Fight Night Walkout Jersey. Read the rest of this entry »

NFL to Debut New Entertainment Experience in NYC this Year

NFL_TimesSqaureThe NFL is building a permanent location for football fans, which will be opening this November in Times Square in New York City.

By incorporating hands-on immersive and interactive technology, yhis four-story attraction will take visitors on a journey from being a football fan, to becoming a player, and lead to being a Super Bowl Champion.

The NFL Experience will feature a moving seat 4D cinematic theater experience with weather and smell effects; immersive and interactive experiences which allow guests to see how they stack up against their favorite NFL stars; and photo opportunities with the official Super Bowl Trophy, Super Bowl rings, and other historic NFL memorabilia. Read the rest of this entry »

Walt Disney World Resort Signed as Orlando Magic Jersey Patch Partner

Magic_DisneyJerseyWalt Disney World Resort will become the Orlando Magic basketball team’s first jersey sponsor. Starting with the 2017-18 NBA season, the Disney logo will be added on players’ jerseys as part of this expanded relationship.

Since becoming a Champion of the Community sponsor with the Orlando Magic in 2010, Disney has worked with the team on outreach initiatives that benefit the local community. The uniform sponsorship strengthens the relationship and will connect both fan bases and provide shared marketing opportunities. Read the rest of this entry »

Discovery Consumer Products, Academy Sports + Outdoors Debut New Outdoor Line

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.

The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges. Read the rest of this entry »

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