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Rovio Entertainment, Everton Enter Multi-Year Shirt Sleeve Partnership

AngryBirds_EvertonRovio Entertainment Corporation and Everton, the English Premier League Club, signed a multi-year shirt sleeve partnership. Beginning September 17, Angry Birds will be an official shirt sleeve partner for Everton.

The Premier League sports league has more than 1.5 billion global viewers in more than 200 territories, and Rovio has 80 million monthly active users. The partnership will bring together fans from these two communities to participate in collaborative content in the Angry Birds games and co-branded fan merchandise.

Reebok, UFC Unveil New UFC Fight Night Collection

ReebokUFCReebok and UFC introduced the new UFC Fight Night Collection, a holistic update to the official UFC athlete fight night apparel. This new collection features updated versions of the UFC Walkout Jersey, UFC Walkout Hoodie, UFC Octagon Shorts, and UFC Walkout Hats.

The Legacy Series will headline the new collection. This program pairs UFC athletes who are either headlining a Pay-Per-View (PPV) event or competing in a championship bout with the Reebok design team to co-design a one-of-a-kind UFC Fight Night Walkout Jersey. Read the rest of this entry »

NFL to Debut New Entertainment Experience in NYC this Year

NFL_TimesSqaureThe NFL is building a permanent location for football fans, which will be opening this November in Times Square in New York City.

By incorporating hands-on immersive and interactive technology, yhis four-story attraction will take visitors on a journey from being a football fan, to becoming a player, and lead to being a Super Bowl Champion.

The NFL Experience will feature a moving seat 4D cinematic theater experience with weather and smell effects; immersive and interactive experiences which allow guests to see how they stack up against their favorite NFL stars; and photo opportunities with the official Super Bowl Trophy, Super Bowl rings, and other historic NFL memorabilia. Read the rest of this entry »

Walt Disney World Resort Signed as Orlando Magic Jersey Patch Partner

Magic_DisneyJerseyWalt Disney World Resort will become the Orlando Magic basketball team’s first jersey sponsor. Starting with the 2017-18 NBA season, the Disney logo will be added on players’ jerseys as part of this expanded relationship.

Since becoming a Champion of the Community sponsor with the Orlando Magic in 2010, Disney has worked with the team on outreach initiatives that benefit the local community. The uniform sponsorship strengthens the relationship and will connect both fan bases and provide shared marketing opportunities. Read the rest of this entry »

Discovery Consumer Products, Academy Sports + Outdoors Debut New Outdoor Line

DiscoveryDiscovery Consumer Products, the licensing arm of Discovery Communications, partnered with Academy Sports + Outdoors to debut new Discovery Adventures items for outdoor travelers. The new lifestyle brand offers a full range of products, experiences, and services for travelers. Available exclusively at Academy Sports + Outdoors stores and on Academy.com, the initial offerings includes outdoor tents and sleeping bags for kids and adults.

The new collection is accompanied by a new Discovery Adventures mobile app, which launched last month. The app is an outdoor companion for adventurers that features survival tips, weekly updates, news posts, outdoor virtual reality, essential tools, and extreme choose-your-adventure survival challenges. Read the rest of this entry »

NFL Appoints IMG as Global Licensing Representative in Europe

August 12 nfl-logoThe National Football League (NFL) appointed IMG as its exclusive licensing representative across select international markets in Europe and Asia. The new multi-year deal will see the NFL further expand its brand presence internationally through new licensed consumer product initiatives for its international fans.

In recent years, the brand has held regular season games outside the U.S. The annual Super Bowl is now watched in more than 180 countries in nearly 25 languages. Read the rest of this entry »

Loot Crate Announces Launch of Sports Crate

LootCrate_MLBLoot Crate announced the launch of Sports Crate and its first line of subscription products exclusively for baseball fans. This marks Loot Crate’s first move into the world of sports fandom. Sports Crate includes licenses from Major League Baseball and the Major League Baseball Players Association, making it the Exclusive Subscription Box of MLB.

The new division of Loot Crate will initially launch with 10 teams, including the Boston Red Sox, Chicago Cubs, Detroit Tigers, Kansas City Royals, Los Angeles Dodgers, New York Mets, New York Yankees, San Francisco Giants, St. Louis Cardinals, and Texas Rangers with exclusive apparel, collectibles, experiences, and more every month. Additional teams will rollout later this year. Read the rest of this entry »

eOne Partners with Youth Sport Trust for PJ Masks

eOnePowerof3Entertainment One (eOne) partnered with Youth Sport Trust (YST) for its animated TV property, PJ Masks, to become a brand ambassador for YST’s work with kids in the UK.

eOne will collaborate with YST on a PJ Masks-branded initiative that will introduce an Early Years day to the charity’s annual National School Sport Week, which will be rolled out to more than 9,000 schools and early learning venues across the UK from June 26 to 30. Read the rest of this entry »

Pop Warner Little Scholars, Ignite2X Partner for Licensed Merchandise

PopWarnerLittleScholarsPop Warner Little Scholars secured marketing agency Ignite2X to develop official licensed merchandise under the Pop Warner brand. Pop Warner is known for its youth football, cheer and dance, and scholastic programs.

The range will include sports, fan, and lifestyle merchandise, including apparel and accessories, school supplies, home accents, collectibles, toys, accessories, electronic games, apps, and more.

The licensing effort is led by Ignite2X with licensing veteran Alita Friedman. The deal will include the Pop Warner football and cheer divisions.

In addition to developing licensing programs, Ignite2X is the official sponsorship marketing agency of Pop Warner. To learn more about the Pop Warner brand, visit: PopWarnerDelivers.com.

NBA, Take-Two to Launch NBA 2K eLeague

NBA2KeLeagueThe National Basketball Association (NBA) and Take-Two Interactive Software Inc. (TTWO) partnered to launch NBA 2K eLeague, a competitive gaming league. This marks the first official eSports league operated by a professional sports league in the U.S.

The league will debut next year and will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in upcoming months. The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.

 

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