The Licensing Blog

zithromax 250mg,where to buy Valtrex? Buy Synthroid - Levothyroxine,buy Clomid

NBA, Take-Two to Launch NBA 2K eLeague

NBA2KeLeagueThe National Basketball Association (NBA) and Take-Two Interactive Software Inc. (TTWO) partnered to launch NBA 2K eLeague, a competitive gaming league. This marks the first official eSports league operated by a professional sports league in the U.S.

The league will debut next year and will consist of teams operated by actual NBA franchises. The founding teams, each composed of five professional eSports players who will play the game as user-created avatars, will be announced in upcoming months. The NBA 2K eLeague will follow a professional sports league format: competing head-to-head throughout a regular season, participating in a bracketed playoff system, and concluding with a championship matchup.

 

Disney, Spyder Partner for Marvel Ski Line

Spyder_MarvelSpyder and Disney Consumer Products and Interactive Media partnered for a two-year collaboration for a line of ski performance products inspired by iconic Marvel Super Heroes.

At the FIS Alpine World Cup Championship in St. Moritz, the World Cup Skier Jared Goldberg, Four-time Olympic Medalist Julia Mancuso, and Olympic Gold Medalist Mikaela Shiffrin will wear race suits with Marvel’s Captain America and Captain Marvel.

The full apparel performance collection is set to make its retail debut in the fall. More information on the exclusive collection will be released in upcoming months.

NBA, Jack Daniel’s Enter Multiyear Partnership

Jack Daniels_NBAJack Daniel’s and the National Basketball Association (NBA) entered a multiyear partnership that makes Jack Daniel’s an official marketing partner of the NBA, the Women’s National Basketball Association (WNBA), the NBA Development League (D-League), and USA Basketball. This marks the largest partnership with a professional sports league in the brand’s history. Read the rest of this entry »

Inter Milan Soccer Club Signs One Entertainment as Licensing Agent in the U.S. and Canada

InterMilanLogoInter Milan signed Las Vegas-based One Entertainment to be its licensing agent in the U.S. and Canada. Inter Milan developed an international expansion over the past few years, with a focus on North America. The first Inter Milan products are expected to be available this summer.

 

FILA, Mountain Dew’s GLX Partner for M-Squad Line

mounraindewFILA partnered with Mountain Dew‘s Green Label Exclusives (GLX) for the M-Squad design. The collaboration features an all-black suede upper with embroidered FILA logo branding. The pair sits on top of a DEW neon green outsole, carried over into a midsole. Other product highlights include GLX branding on the sock liner and foot-bed along with custom FILA x Mountain Dew branded packaging. The FILA x GLX M-Squad collaboration is available now exclusively at Footlocker & FILA.com.

Dez Bryant Holds Top Spot on NFLPA Top 50 Player Sales List

nflpalogoDez Bryant continues to hold the top spot on the NFLPA (National Football League Players Association)Top 50 Player Sales List, based on total sales of all officially-licensed merchandise this year, from March 1 through Aug. 31. The Dallas Cowboys wide is the first non-quarterback to attain the top spot on the list. Read the rest of this entry »

Kumho Tire and NBA Announce Multiyear Partnership Renewal

The National Basketball Association (NBA) and Kumho Tireimage005 announced a multiyear extension of their marketing partnership in the U.S., Canada, and Korea. The brand will introduce the first-ever ‘Handles’ platform, which will debut at the beginning of the 2016-17 season.

 

Read the rest of this entry »

New Era Becomes the Official Headwear Partner of the NBA, WNBA, and NBA D-League

New EraNew Era and the National Basketball Association (NBA) expanded the global licensing partnership that makes the brand the official authentic headwear provider of the NBA, Women’s National Basketball Association (WNBA) and NBA Development League (NBA D-League).

Read the rest of this entry »

Discovery Consumer Products Introduces Eurosport Licensing Program

Eurosport Discovery Consumer Products will introduce a licensing program for Eurosport.

Next year, the Eurosport line will roll out a multifaceted licensing program with a range of cycling products for children and adults. To support the new line of products, Discovery Consumer Products will develop a marketing program that aligns with key broadcasting events, beginning with the Tour de France next year.  Products will first debut in the UK, Germany, Italy, and France followed by the Netherlands, Nordics, Spain, Poland, Romania, Russia, and the Middle East.

Read the rest of this entry »

Joester Loria Group Extends Corona Licensing with Bicycling Apparel from Retro Image

retroimage_coronaRetro Image Apparel will launch a collection of Corona and Modelo-branded bicycle jerseys, performance T-shirts, headwear, and shorts. The line will be previewed at Interbike 2016 in Las Vegas this month.

Read the rest of this entry »

Related Posts Plugin for WordPress, Blogger...

Latest Deals

Monthly Archives

Licensing Expo

ITV

Saban Brands

Activision