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Archive for the ‘Sports’ Category

CMG Announces Alliance with National Baseball Hall of Fame

Thursday, July 1st, 2010

CMG has announced its licensing partnership with the National Baseball Hall of Fame and Museum and the Hall of Fame legends who are participating in the Member Licensing Program.

The National Baseball Hall of Fame and Museum, located in Cooperstown, New York is an educational institution, dedicated to preserving the history of the game, honoring its excellence, and connecting generations of baseball fans around the globe through exhibits, public programs, and educational outreach. Founded in 1936 and opening its doors for the first time in 1939, the non-profit organization is three institutions in one: a Hall of Fame to honor the game’s greatest players, managers, umpires and executives; a Museum that documents the game’s history and its most compelling storylines; and a Library, which serves as the research hub and the official repository of the game.

The Museum’s collections total more than 35,000 three-dimensional artifacts, more than 2.6 Library volumes, nearly 500,000 original photographs, more than 10,000 hours of recorded media, and more. The Museum welcomes more than 300,000 visitors to Cooperstown annually, while reaching millions of school children nationwide through distance learning initiatives and videoconferencing programs. On site, the Museum hosts nearly 1,000 public programs to augment the visitor experience in the Museum.

CMG will pursue opportunities to license the Baseball Hall of Fame and Museum Marks and the participating member marks in the Hall of Fame Member Licensing Program.

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New Sports Deals Celebrate Baseball and Soccer

Monday, June 21st, 2010

European based underwear company Pull-In, with retail outlets in Paris, New York, and Los Angeles, is set to debut a new product assortment in its men’s collection featuring a partnership with Major League Baseball.

Hitting the company’s stores and online shop this month, the MLB boxer collection from Pull-in features team logos from both the LA Dodgers and NY Yankees. New interpretations and bold colors bring a new twist to the more traditional presentation of the team logos.

In other sports licensing news, ESPN Consumer Products has announced the launch of a new soccer-themed T-shirt collection highlighting ESPN’s “One Game Changes Everything” ad campaign commemorating the sport’s pinnacle event in South Africa this summer.

The collection blends sports and fashion by featuring eight fan-favorite countries (USA, Brazil, England, Germany, Italy, Mexico, South Africa, and Spain) in five different designs and 36 different styles that utilize each country’s colors, images, and fight songs.

The collection is available now at Urban Outfitters stores and website, as well as Nordstrom’s, KarmaLoop.com, and other online sporting goods retailers. The collection was produced with ESPN apparel licensee Sportiqe Apparel.

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Posted in Apparel, International, New Deals, Sports | No Comments »

Team Grill Signs with Major League Baseball

Monday, June 14th, 2010

Through a new deal with Major League Baseball Properties, Team Grill has extended its line of professional-grade gas grills to include MLB-branded grills. The first two branded grills to debut will feature the New York Yankees and Boston Red Sox, with more available soon.

Team Grill products are sold through select retail outlets, including specialty BBQ stores, outdoor living stores, and through online retailers including teamgrill.com, Amazon.com and Sears.com.

Check out the website for a complete list of teams, models, and features, and this YouTube channel to watch demos of the products in the line in action.

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Posted in Boys, Food Licensing, New Deals, Sports | No Comments »

Atari draws fans to Backyard Sports: Sandlot Sluggers

Wednesday, April 28th, 2010

Atari Inc has announced its line-up of partners to support the launch of the all-new Backyard Sports: Sandlot Sluggers video game for the Xbox 360 video game and entertainment system from Microsoft, Wii and Nintendo DS shipping on May 25.

Franklin Sports product and brand integration will appear in Backyard Sports: Sandlot Sluggers including a pitching machine, logos on fields, and billboards, and Franklin Sports branding will be seen alongside the activity tips on loading screens which promote physical activity for kids.

GT Beverages will feature the Backyard Sports: Sandlot Sluggers logo on its Sportastic Sports Drink from May to June 2010.  Additionally, Backyard Sports and Sportastic will create a promotional tie-in with U.S. GameStop locations to drive awareness and sales of the game and Sportastic drinks.

The Backyard Sports: Sandlot Sluggers video game will serve as the exclusive game on the East and West coasts for the Baseball Youth Road Trip FANFEST, an interactive traveling tour visiting youth baseball tournaments across the United States.

Lastly, the partnership with the National Alliance for Youth Sports, Inc. will promote the game its e-newsletter.  In addition, Atari will make a donation for the NAYS Excellence in Youth Sports Awards in the name of Backyard Sports: Sandlot Sluggers.

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Slapstick Enables Sports Fans to Digitally Transform into Their Favorite Sport Stars

Tuesday, April 20th, 2010

PixFusion, which deals with personalized entertainment and composite imagery across all media formats, announced today that it has entered into a patent licensing partnership with Slapstick Sports, LLC, a division of Virginia-based advertising agency Williams Whittle, for its sports fan interaction website. Through the agreement, Slapstick users can “get their game face on” by utilizing PixFusion’s patented photo-personalized video technology to digitalize themselves into the identities of their favorite athletes and coaches. The first sports organization to license the Slapstick application is the NHL’s Washington Capitals, with additional teams to follow in the coming months.

The Washington Capitals’ Slapstick feature will launch during the NHL playoffs in mid-April to help generate online excitement for the players, team, and coaches and enable fans to digitally express themselves in a personal way for both the Washington Capitals and their opponents.
The Slapstick application is easy-to-use; simply upload a photo and select from four sports-centric scenarios including being a ranting player, coaching the team, answering questions from the press, or downloading a still shot. Users can personalize their own photo by choosing from various facial hair options, hats, and headgear, as well as their choice of a home or away jersey. Once the photo has been personalized, Slapstick users have the option of adding a voice to their creation. For 99 cents, users can call a toll-free number to insert their message into their Slapstick photo or video, which can then be shared via email with friends and family or posted on Facebook and Twitter. Fans can also create a free video using the application’s text-to-speech function.
The Slapstick deal was brokered by Big Tent Entertainment, the marketing agent for PixFusion.

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Posted in New Deals, Social Media, Sports | No Comments »

New Deal “On the Table” for Interactive Licensing Management

Tuesday, April 20th, 2010

Specialist UK licensing agency Interactive Licensing Management, Ltd. (ILM) has secured a deal to exclusively represent the worldwide interactive entertainment rights for the International Table Tennis Federation (ITTF). The rights also incorporate all of the ITTF’s international events and competitions, including the World Cup, Pro Tour, and the Table Tennis World Championships, which have been running since 1926. This new global sports license also grants the publisher or developer the rights to all players, venues, and images from ITTF events.

The deal being brokered by ILM incorporates the rights for all current interactive platforms (including home console and PC formats), plus the potential to develop a massively multiplayer online game (MMOG). The application of the license is not limited to the traditional retail boxed product model, as it also encompasses all future interactive platforms, including mobile device gaming and the burgeoning digital distribution markets.

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F.A.B./Stairpoint Signs Deal with NBA

Thursday, April 15th, 2010

F.A.B./Starpoint has announced a licensing agreement with the NBA, for products including backpacks, messenger bags, and lunch kits for back-to-school 2011. The colors, images, and graphics of the NBA will  be highlighted in the line, targeted at boys ages 5-18. The products will be distributed to mass, mid-tier, specialty, office supply, and sporting goods channels.

“The addition of the NBA to our roster of boy’s best-in-class licensing properties helps expand the age demographic for products that F.A.B./Starpoint offers to the market,” says Steve Russo, president and CEO of the company. “The franchise has an incredible appeal to young boys that is both positive and inspiring.”

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Posted in Boys, New Deals, Sports | No Comments »

ESPN and NBA team up for NBA gear on eve of playoffs

Wednesday, April 14th, 2010

ESPN Consumer Products and the National Basketball Association today announced the introduction of a new line of co-branded merchandise based on the network’s popular NBA on ESPN RV advertising campaign. The NBA on ESPN collection brings the personality and energy of the RV campaign to life with a full assortment of products, from apparel and headwear to sporting goods and novelty items. The products will be available at ESPN Zone locations, the NBA Store in New York City, NBAStore.com, NBA City, NBA team retailers, Academy, Champs Sports, Dick’s Sporting Goods, FootballFanatics.com, Macy’s and Modell’s to coincide with the start of the NBA Playoffs.

For the record, the official position of The Licensing Book is that anyone but the Lakers or Magic is fine with us from here on out. We’d love to see the Celtics win again, but that’s not happening. I asked Associate Editor Jennifer Sinclair for her thoughts, and she politely demurred.

—Bryan Joiner

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NASCAR Library Expands

Monday, April 12th, 2010

My dad and brother were at the NASCAR race in Phoenix this weekend. (Photographic evidence attached.) They loved it and, when I visit them in the desert, we usually hit the go kart tracks so they can show me how rusty my driving skills have gotten while living in New York City. I know that NASCAR is just a New Jersey-width away in the Poconos, but now it’s even closer, with new NASCAR titles overflowing at local bookstores.

The NASCAR Library Collection continues to celebrate the sport with the following releases for the first half of 2010:

• NASCAR Pop-Up: A Guide to the Sport
• The WEEKEND Starts on Wednesday; True Stories of Remarkable NASCAR fans
• Chicken Soup for the Soul: NASCAR: 101 Stories of Family, Fortitude and Fast Cars
• Bill France Jr: The Man Who Made NASCAR
• NASCAR Yesterday & Today
• And several new releases in NASCAR’s Harlequin Series of romance novels targeted toward women.

Gifts for dad and brother just got easy. I’ll probably avoid the last one, though.

— Bryan Joiner

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NHL Signs The Panini Group for Trading Cards

Thursday, April 1st, 2010

The National Hockey League Players’ Association (NHLPA) and National Hockey League (NHL) has awarded The Panini Group, and its subsidiary, Panini America, with a multi-year trading card license. The NHLPA and NHL license is the third major sports license that The Panini Group has secured since establishing a presence in the U.S. in 2009.

The 2010-11 NHL trading card season is scheduled to launch this August and Panini has tentatively marked its Score brand to be the first release under the new license. For Panini, it means the introduction to hockey of new brands such as Adrenalyn, its interactive trading card game and Certified, and the return to the hockey market of some hobby favorites issued under previous Donruss, Score, Pinnacle, and Pacific licenses.

Panini is now the only major card company in the world licensed to produce cards for 3 of the 4 major sports. The company owns the exclusive rights to the NBA, shares rights to the NFL with Upper Deck, and now shares the NHL license with Upper Deck.

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Posted in New Deals, Sports | No Comments »

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